10 Pillars to stand on.
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Over the years, I've taken my time with building my brand. It's taken a while to get it where I want due to the brand not just being in the production space but other avenues I don't necessarily promote on here. All in the same, I've built it with these TEN values in mind and didn't miss a beat implementing everyone.
700 Miles Later
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I currently don't aspire to post runners content (keyword currently), although I am inspired by it all. Recently hit Nike Blue which took close to 2 years which wasn't intentional as my consistency for running didn't really pick up until last summer, I tend not to care for milestones as there is always more work to be done but I acknowledgement is sometimes a good thing.
For a long time, I struggled to tell my story in depth. It’s not easy to open up about pain, about loss, about the moments that changed everything. But I’ve learned that in sharing, there’s healing—not just for me, but for others who need to hear it.
This conversation is one of the realest I’ve had about why I started Smile for Sache. I want this to serve as a reminder that there is a way out, that betting on yourself can open doors, heal your heart, and build something greater than you ever imagined.
To anyone carrying pain—there’s purpose in it and you are never alone in it.
A Pledge to the Name
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Ala'a transformed a personal tragedy into a powerful movement, inspiring change and helping countless others. Her work has gained support from both influential leaders and communities in need, focusing on culture, youth awareness, and more. Watch her full interview now on YouTube / Groundtenpro.
Link in Bio to watch
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Directed by: @groundtenpro
Co - Production: @tuckergilkerson
I’m beyond excited and truly fulfilled to start this year’s first project with someone whose dedication, hard work, and unwavering focus are absolutely incredible. Ala'a’s passion for her community is nothing short of inspiring, and I am grateful and honored that she’s trusted me to share her story.
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full interview will be out on YouTube on 2/17.
BE THE BRAND
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The new pfp isn't just a cool edited it was actually taken by the great @nickfancher who has mastered the technique of lighting, using only in camera techniques [no editing] which takes a tremendousamount of patience and creativity. He's worked with some of the biggest names in the industry and shown his talent across the country.
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He's honed his craft while still experimenting with new style to elevate the brand. It's an honor to collaborate with a unique vision.
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2nd slide is the original
When it comes to branding, learning the ins and outs of what makes you and your brand the best collaboration with another's is what's most important. Thank you to the @nikewellcollective team for opening the doors and truly understanding the importance of inclusion, we greatly appreciate it.
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Director - @groundtenpro
Dp - @illmaticillusions
Talent - @stretchmurphy
Assit | Prod - @reillyschrock
Graf | Grip - @taycube
Assit. Cam | audio - @mic_ro.vision
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Material source AI related
Two Stars One Stage
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The range these two carry with their performance is nothing but phenomenal. Rose sings in multiple languages, from French, Spanish to Italian, and more. She brings a level of passion with the vocals to match. Chris, being a brilliant self-taught guitarist, controls the entire more with his unique playing style.
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Upcoming shows can be found on their page
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📽: @groundtenpro