That’s a wrap on Campaign Clinics
👊💙
We were excited to help a bunch of creatives build
campaigns that are now ready for take off 🚀, all in a
one session wonder at @somersethouse !
Creators walked away with:
⚡A sharp, measurable strategy
💬 Real-time feedback concepts
🗺 A roadmap from insight to activation and next
steps
🏋 Tools to build campaigns that actually deliver
If you’re ready to turn your ideas into reality, get in
touch.
📩[email protected]
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#griffinkingcreative #campaignclinic #creativestrategy
#somersethouse #creative #london
Behind the decs 🎧🖤
A Chat With DJ @carlycarmen_
From Ibiza Summers to Packing Out Dance floors ✨🕺🏽
Sneaking into London raves with a fake ID to spinning unforgettable sets at ‘Pikes’ in Ibiza. We sat down with Carly to have a chat about her journey and uprising into the tech-house world. 🎶🪩
Read the full article via our website now! Link in bio ✍🏼🔗
Carly’s new track ‘Shine’ is out tomorrow✨
Keep your eyes and ears peeled. 👀
If you’re an artist and want your work centre stage, please get in touch. 💙
📧 [email protected]
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#griffinkingcreative #creative #branding #creativemarketing#musicandfilm #artistbranding #djcarlycarmen
Happy new year! 🎉
Kicking off the year with our origin story 🚀
It was inevitable... but it all started with laughter. 💙
Short version: we made each other laugh, and that was enough to spark something magical. Two kindred spirits spotting each other across the chaos of the universe, thinking, “Yeah, sure. I like you.” 🥹
And just like that, the seeds of GKC were planted. 👩🚀🌱👩🚀
We bonded over music, film, shared production know-how, and a very specific coincidence: the same middle name (classified intel, obvs).🤐
Soon enough, we set up shop, wheeling and dealing in camel coats and flat caps for anyone craving a sprinkle of marketing magic. 👩🏼💻👩🏽💻🪄
Then came the first real office… which also happened to be an ice cream shop. 🍦
Great vibes. Questionable for serious calls, unless you enjoy negotiating deals with a scoop of mint choc chip in hand.
Eventually, we packed our knapsacks, headed to The Big Smoke, and landed at @somersethouse ! That’s where the next chapter of GKC truly began.
But the laughter, chaos, and magic? That was always there. 💙
Join the fun
📩[email protected]
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#GriffinKingCreative #OriginStory #CreativeAgency #SomersetHouse #MusicAndFilm #CreativeFounders #LondonCreatives
The rollout has changed..
Artists aren’t announcing anymore, they’re hinting. 🥸
Because why not let reshares and comment sections do the heavy lifting?
Teaser TikToks and reels have become the new billboard. Why though?
Because curiosity converts, builds tension and creates familiarity. ✨✨
♻ Moments that fans want to decode, remix, and share
💃 Creating trending audio before the song or film is even released
🤝 The audience becomes PART of the campaign
By the time the full track or film drops, it’s not new; it’s anticipated- and the fans already feel invested. Less reveal, more intrigue..🧐
Check out of one our clients @woodywasey , teasing an unreleased track. What do you think? 💙
If you're an artist and need a hand getting your project to centre stage, let's make it happen.💪 [email protected].
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#CreativeStrategy #MusicMarketing #TikTokMarketing #CampaignStrategy #CreativeAgency #ArtistMarketing
If this film dropped in 2026, who are you putting on the soundtrack? 🧐
Let's look at Black Swan 2010. 🖤🦢
A descent into obsession, control, and unraveling identity.
The score wouldn’t just follow the story, it would reflect the mind behind it:
We’d trade classical precision for something more unstable:
🎵Broken electronic sounds
👄Breathy, intimate vocals
🖤Moments that feel like they could fall apart at any second
We think of artists who blur beauty with discomfort. Who make tension feel addictive.
Because the right soundtrack doesn’t just support the film.
It translates it for a new audience.
Our picks:
Romance- Fontaines D.C. @fontainesband
Salvatore- Lana Del Rey @honeymoon
Wall of memories- Gesaffelstein
Thatorchia- Ethel Cain @mothercain
Poison tree- Grouper @grouperepuorg
So who are you casting? Let us know
[email protected]
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#soundtrackreimagined #creativestrategy #filmmarketing #griffinKingCreative
Something exciting is in the works for Flare Brand Marketing...💞
👀 Stay tuned, we can't wait to share this one.
Got a creative project? Let's Build it. 📩[email protected]
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#brandmarketing #griffinkingcreative #digitalmarketing #musicandfilm
Needing new music and inspiration?
Lately we’ve been loving Cillian Murphy’s Limited Edition series on @bbc6music . 💚📟
It feels like listening to our own playlist, just with Cillian Murphy narrating in between. 😆
Featuring artists like Sleaford Mods, Aldous Harding, Lisa O’Neill and Grian Chatten.. just perfect!
We loved the full series (three seasons in total) and would highly recommend giving season three a listen on @bbcsounds now! 🎶
We also dipped into the @youtube interviews and enjoyed watching Cillian Murphy wince as Grian Chatten kept reminding him how old he was. 😝
This aside, you can tell the respect they have for each other, and it was interesting to hear more about the intention and production behind each track. Such a great deep dive into process, intention, and the stories behind the sound.
A reminder that great curation is storytelling in itself.
⚡⚡⚡
If you’re an artist and want to turn up the volume in your branding, we’d love to help. [email protected]
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#music #griffinkingcreative #bbc6 #cillianmurphy
#musicmarketing #musicandfilm
Trend or tactic? Music marketing edition. 👨🎤🔊
Searows just dropped the merch that keeps on giving.
A Pin badge with a digital album and bonus content including:
💿Digital album download
📸Behind-the-scenes photos
🎬Live tour footage
🎤Alec's demo recordings of three tracks off the album
How does it work? 🤔
You buy the custom-designed pin and unlock more than just the album. You experience a deeper layer of the project. It feels like gaining access to an exclusive fans-only club.
Here’s why it works:
🎁Tangible product = An emotional anchor, fans can wear with pride
📱Digital content = An ongoing relationship, in a familiar space
In a fast-paced, streaming economy where music is often disposable, this slows down the pace. You don’t just listen once and forget. You enter a fan experience - IRL and digitally.
It nods to gaming culture and even fashion drops:
😎 Exclusive content
💎Collectability
🌟Scarcity
🤲Belonging
The coolest part is that it rewards the most invested fans without isolating the casual ones.
At GKC, we value deeper and more thoughtful marketing experiences, where creative projects can stand the test of time. 💙
What would your audience unlock?
[email protected]
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#musicmarketing #creativestrategy #fanexperience #griffinkingcreative
RATING LONDON ADS: The good, the bad and the…confusing 👀📉📈
1. La Vie: Great for Greta 🐷
RATING: 9/10. This is how you do brand personality. It’s provocative, visually loud, and leans into a cultural icon (Greta Thunberg) to make a point about veganism without being preachy. The pink is an automatic stop-scroll.
2. National Art Pass: See More, Live More 🎨
RATING: 8/10. Beautiful, warm, and human. Instead of just selling a "discount card," they’re selling the feeling of a weekend well spent. It’s a great example of lifestyle photography doing the heavy lifting for a service-based brand.
3. McDonald’s: Saver Satisfaction ⚽
RATING: 8.5/10. Using the 90s fish-eye "streetwear" aesthetic is a smart move to make a £1.49 burger feel like a lifestyle choice. It’s high energy and perfectly targeted for a quick-glance commute.
4. ASOS: Actor Hayden 📸
RATING: 7.5/10. Clean, premium, and minimalist. It feels more like a high-end magazine cover than a tube ad. It works because it doesn't try too hard; it sells the "vibe" of the collection through simple association.
5. HSBC Wealth: More Than Money 🎾
RATING: 6/10. A classic "prestige" ad. The photography is emotional, but the message is a bit safe. It’s the kind of ad that fades into the background because it’s too perfect. High production, low disruption.
Which one would make you stop mid-commute? Let us know below! 👇
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#griffinkingcreative #creativemarketing #londontube #branding #advertising #brandstrategy
ONE WEEK TO GO!!
The countdown to @coachella begins. 🗓🎪💃
"You can copy my homework, just change it a little" 😎
These posters have made an impact over the years, through consistent branding and artwork, with each year the colourway changing slightly.
It feels familiar, but still fresh. Memorable, but still exciting.
2026 💙
2025 💜
2024 🩷
2023 ❤️
2022 🧡
2019 💜
2018 💛
2017 💚
2016 🧡
What lineup would you choose to attend?
If you are working on a creative project and need a hand turning up the volume, please get in touch. ✉️ [email protected]
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#griffinkingcreative #coachella #musicfestival #filmandmusic
#creativemarketing #branding #posterdesign
Here's what we got up to in March 👉🏻💙
💃 Dance Class at @pineappledancestudios - Soho
🏊 Lake day with friends
📺 Arco Film - Odeon Haymarket
☕ Working at Ruby Hotel - Notting Hill
🌇 House sitting and sunsets
🎂 Birthday cake baking
What were your highlights this month?
✉️[email protected]
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#griffinkingcreative #gettoknowus #musicfestival #creativeproject #filmandmusic