Gretta van Riel

Zero gatekeeping here - Follow me and comment “TOOL” and I’ll link you to a free trial 📦 Ask me anything below 👇🏼 I’m around the next hour or so to answer as many Q’s as I can. Follow @gretta for part 2 #milliondollaridea #ecommerce #particlpartner

Whether you’ve been here 10 years or 10 minutes let me (re)introduce myself 👋🏼 I’m back baby (from IG mat leave).

Hot take: The number one thing stopping most people from starting a brand isn’t finding an idea, it’s finding a manufacturer 📦 Comment “ACCIO” for the tool that just levelled the playing field 👀 … but first a little storytime for you ↓ Nearly 10 years ago, my first business exploded in its first year and was doing over $600k a month but we kept running out of stock. So I thought, I can fix this - I’ll place an order for a year’s worth of tea and I won’t have to think about it again. (wrong). So I placed a single order for $1.3M of tea and when it arrived I opened it up and it wasn’t tea - it was rotting compost with metal bolts in it. (Over a tonne of it, in fact it cost me another $80k stuck in customs and another $14k just to throw it out). I don’t want you making the same mistake I did, and now you can use Accio Work you don’t have to. Accio Work is Alibaba.com’s new AI agent team with 26 years of Alibaba.com trade data It doesn’t just think, it acts: → It can operate your computer, call APIs and complete full tasks, start to finish → Find manufacturers, analyse pricing, draft emails and follow up automatically → And most importantly, save you thousands on a single product order with a verified manufacturer. All I had to do was hit approve! 🙌🏼 Comment “ACCIO” and I’ll send you a link to the free desktop download link with bonus credits. 🏷️: @accio_b2b #Accio #AccioAgent #MyAccioWorks #AgenticBusiness

POV: You just built a Shopify store that generates $1M a year in a single prompt 📦 → Comment “ACCIO” and I’ll send you a code to skip the waitlist for a free trial 🗝️ In Part 3 of building Supercool - I used Accio Work, Alibaba.com’s newly launched super agent, to launch my pre-sale campaign in minutes Think: a pre-trained team of AI agents for your business. What it did for me in one session would have used to have taken days (if not weeks) ↓ ✅ Built my entire pre-sale Shopify store in real time ✅ Generated content for my pre-launch campaign ✅ Connected to my Instagram to post automatically I am actually still shocked by this - No dev. No designer. No marketing hire. 5 brands later and this is the easiest path to revenue I’ve ever seen. Accio Work launched days ago and is already full ↓ Comment “ACCIO” for my invite code to skip the waitlist for a free trial 👇🏼 🏷️ @accio_b2b #Accio #AccioAgent #MyAccioWorks #AgenticBusiness #AccioPartner

In 2012, I turned my last $20 into a $20M tea company. If I was to start it over today, here’s what l’d do ↑ 🌿 Introducing Herb Water 🌿 Here’s the system: Functional habit + social trigger = movement > moment 🪄 Here’s the thing, the world doesn’t need more products. What it does need is better solutions to existing problems. So rather than asking yourself, what product can I sell? Instead ask, what problem can I solve? So first we stack a functional benefit with a known pain point for our ICP. Next, we design our productized solution so that the byproduct of using it naturally shows up on social media. This gives it a kind of inherent virality, the product and the marketing become synonymous in that the more you use it, the further it spreads. This is a framework to rewire your brain to start seeing the world in better ideas. Stop looking for products, start seeing patterns + systems 👁️ ❣️ @gretta

I told you I was going to brainwash you into starting a brand this year 👀 Comment “LIST” to get $1M ideas I’m too busy to do to your inbox weekly ↓ This idea was the third idea in my new million dollar ideas email series: 💡 Just one email a week 💡 More product ideas 💡 More deep dives 💡 Live workshops And it’s free to join - Comment “LIST” and I’ll add you 💌 I’m around to answer any of your Q’s in the comments for the next hour or so, ask me anything ↓ ❣️ @gretta

POV: your $1M idea shows up at your door 📦 → Comment “ACCIO” to find your manufacturer in MINUTES using the world’s first AI sourcing agent. I designed and sourced my Supercool pajamas using Accio 2.0… and it gave me everything needed to actually produce it: ✅ Tech packs ✅ Production specs ✅ Supplier sourcing … All in one place No guesswork. No back and forth. This has just levelled the playing field when it comes to starting an eCommerce brand. I would have saved THOUSANDS (maybe millions, iykyk) if this existed when I first started. PS. The prompts I used are pinned in the comments section! Comment “ACCIO” and I’ll send you the free trial link 👇🏼 🏷️ @accio_b2b #accio #aitools #ecommerce AccioAgent MyAccioWorks AI smb acciopartner sourcing howtosourcefromchina chinasourcing

I started my first brand in 2012 when I was 22 with $20 and turned it into a $20M tea company. If I was to do a re-take on this, here’s what l’d create today ↑ This idea was the first in my new million dollar ideas email series: 💡 Just one email a week 💡 More product ideas 💡 More deep dives 💡 Live workshops And it’s free to join - Comment “LIST” and I’ll add you 💌 I’m around to answer any of your Q’s in the comments for the next hour or so, ask me anything ↓ ❣️ @gretta

Million Dollar Ideas I’m too busy to do | Part 3 ↓ Comment “TOOL” and I’ll link you to a free trial 📦 Ask me anything below 👇🏼 I’m around the next hour or so to answer as many Q’s as I can. → Follow @gretta for Part 4 → Make sure to SAVE 📌 and SHARE ✨ #milliondollaridea #ecommerce #toddlerbed #particlpartner

Can we start prioritizing building our email lists not just our follower counts please? ↓ Comment “STEPS” for my playbook 💌 Here’s the thing, your social following is a vanity metric if it’s not converting for you. I know brands with a few thousand followers doing hundreds of thousands a month. Your email list on the other hand - That is your greatest marketing asset. I’ve grown my email list to 1M+ subscribers across my brands… And that came down to implementing the 3 G’s 🗝️ Comment “STEPS” and I’ll send you my free playbook on converting your followers into email subscribers. 💘 @gretta P.s. I use @omnisend for this, you can use my code GRETTA35 for 35% off your first 3 months (the link is in my bio). ↑ This is not an affiliate code but I am a proud #OmnisendPartner

My 4 creative predictions for 2026 🔮 If I know anything it’s this: Creative strategy is going to be the make or break, driving force behind brand success this year. (This is why I own two creative agencies). Luckiy my friends at @motionapp_ have got us covered… And this is not just another “course”, this is a tactile bootcamp → You’ll come out of it come out of it with a portfolio of winning ads ready to launch ✅ Let’s do this ⬇️ → Starts March 17 → 100% free, LIVE + virtual → Taught by creative strategists from brands like Harry’s, Calm, and Caraway You’ll learn how to: ✅ Create hooks that actually work ✅ Build viral ad concepts from real research ✅ Film ads with the gear you already have ✅ Use Al workflows to launch more winning ads faster ✅ Then measure it meaningfully so you can iterate and create more winners Registrations are now OPEN, link in bio 🗝️

Success and failure aren’t opposites, they co-exist ↓ In fact, you almost can’t have one without the other. Because here’s the thing: Behind every win is a failure that transformed both me and my business. Behind every loss is a lesson that showed me what was next. Success and struggle aren’t mutually exclusive. Two things can be true at once. They transform you - build you up, break you down and repeat. The same journey, just different angles.  Looking at it from different timings and perspectives. The highlight reel never tells the full story. In real life, your wins don’t define you.  How you recover from the losses does.