Motion | Creative Analytics

Most ads fail, and that’s okay. It’s just how the system works. How do we know? 👀 We analyzed 550,000+ ads from thousands of real advertisers, representing roughly $1.3 billion in spend, and answered the questions creative teams ask every day: 1️⃣ How many ads are top brands actually launching? 2️⃣ What does an average hit rate look like? 3️⃣ Which formats are winning? All broken down by industry AND spend tier, so you can benchmark against accounts your size. 🤯 It’s called the 2026 Creative Benchmarks Report, and it’s free! Download it, share it with your team. Link in bio. 🔗 #paidads #metaads #paidsocial

Brands that are scaling paid social hard are crushing it with these trending formats 👀 Comment TRENDS and I’ll send you a link for a free 14 day trial for Motion, the best tool to stay in the loop on what’s working now #motionpartner #motion #adcreative #creativestrategy

We had a great time at the IRL GTA Meetup hosted by @motionapp_ It was amazing to connect with people from different backgrounds all gathered in one room to learn together and network. Strategists, Small Business Owners, Agencies all were in attendance! It just goes to show how great of a tool motion really is. Are you utilizing it yet in your own business? Let's chat about it! #motionapp #creativestrategy #motionpartner

Yes I work for Motion. Yes I use this MCP. Yes I would like to show you all the cool stuff I built with it. 😁 #creativestrategist #aiworkflow #metaads #paidads

Comment ‘Motion’ for access to the app that has analyzed $14,000,000,000 in ad spend data so you never have to guess what’s working and what’s not!!

Got my steps in and got a reality check on creative strategy thanks to @motionapp_ ’s Creative Benchmarks report. Just comment “REPORT” and I’ll send you a link to their free breakdown 🙌 #advertising #marketing #digitalmarketing #performancemarketing #creativestrategy

Have you tried this ad format? 👀 I found it on the Trending page inside of Motion’s creative research tool, called Inspo. If you’re already a Motion user and you haven’t been using this page, or the visual format tags, check them out! So useful for finding new ad formats and gathering format-specific inspo. ☺️ #creativestrategist #creativestrategy #paidads #metaads #facebookads

Need some ad inspo? Swipe to see the ads that everyone is saving inside of Motion this week 👉

What’s a creative strategist? 😏

My 4 creative predictions for 2026 🔮 If I know anything it’s this: Creative strategy is going to be the make or break, driving force behind brand success this year. (This is why I own two creative agencies). Luckiy my friends at @motionapp_ have got us covered… And this is not just another “course”, this is a tactile bootcamp → You’ll come out of it come out of it with a portfolio of winning ads ready to launch ✅ Let’s do this ⬇️ → Starts March 17 → 100% free, LIVE + virtual → Taught by creative strategists from brands like Harry’s, Calm, and Caraway You’ll learn how to: ✅ Create hooks that actually work ✅ Build viral ad concepts from real research ✅ Film ads with the gear you already have ✅ Use Al workflows to launch more winning ads faster ✅ Then measure it meaningfully so you can iterate and create more winners Registrations are now OPEN, link in bio 🗝️

Watch me critique a “Behind the Scenes” Meta ad that ran for 95 days 🧠 Here’s what I noticed 👇 A curiosity-driven hook that works. "Wanna see real dog food?" implies that most dog food isn't real and makes you wonder what the heck you've been feeding your dog. Now you have to keep watching to find out. Objection-busting, or... lack thereof. There was a misalignment between the voiceover and the visuals where the script said "real food nutrition" but the visual showed corn, which triggered an objection that was never addressed. Positioning against a "shared enemy" is excellent psychological lever. They called out "no palatants" and "no meat meals", but I don't know what they mean, and top of funnel audiences probably won't either. If the viewer doesn't understand the shared enemy, they can't fear it. An opportunity to showcase more behind-the-scenes moments. The ad talked about expert formulation but showed a salesman, mentioned personalized portions but didn't show the portioning, and referenced an Aussie team but didn't show any faces. A really strong hook, buried all the way at the end. "We want dogs to be living twice as long, and we're working on it" isn't a supporting claim, it's a really emotional statement that you could build dozens of ads around. What do you think? Did I miss anything? #creativestrategy #creativestrategist #metaads #contentstrategy

3 years ago, “creative strategy” was a buzzword. Now, it’s a 6-figure role that the world’s biggest brands are actively hiring for. 🤑 Registration is OPEN for Motion’s 8-week Creative Strategy Bootcamp; a LIVE training taught by creative strategists from brands like Harry’s, Calm, and Caraway and agencies like Ready Set and Monks. You’ll learn everything from how to write hooks that actually work, build viral ad concepts from real research, film ads with the gear you already have, and use AI workflows to launch more winning ads faster… then measure all of it. Live classes, completely free. No upsells, no bait and switch. Just creative strategy education and community. 🫶 We start March 17th! Link in bio 👆