Green Video Essentials

This week, I went to @notionhq ’s Developer Tools launch party in Toronto. 🎊 I met a room full of builders, product people, and community members, all looking to leverage Notion more in their day-to-day activities. For years, I’ve been using Notion daily for a gratitude journal. What started as simple lists turned into an operating system for my business, AL Media, and grew to much more than simple checklists. ✅ This year, I’ve experimented a lot more with Notion’s built-in agent tools, treating databases more as a dialogue than a static spreadsheet. This step alone has been a huge mindset shift and rocket fuel for my specific applications. Seeing where the product is headed with agents and external data sync made me realize I’m still probably using about 10% of what’s possible. Curious how other small business owners are using it. Let me know below. 👇 If you’re looking to learn more about Notion, check out my workshop at @wishbonearlab during @torontotechweek , “Create More with Less: AI-fueled content and effective video,” 6 pm - 8 pm on May 27! #NotionWorkflow #NotionDevelopers #Agents #ArtificialIntelligence #torontotechweek

Stop waiting for a production budget and start using the studio in your pocket. 🎬 Most creators think they need a massive investment or a five-person team to look professional. ✨ They don’t. They need a system. 🔗 Join me at @wishbonearlab Vegutainment centre, during @torontotechweek (May 25–29) for a hands-on workshop where we’ll strip away the excess and tackle real problems. 🤝 We’re covering: ✅Smartphone Filmmaking: Professional results with the tool in your pocket. ✅AI Workflows: Using AI to accelerate planning without losing your creative voice. ✅The 30-Second Challenge: You’ll film and walk away with a ready-to-post clip. ✅ Growing a following: Meet a community of fellow tech enthusiasts and content creators. 📍 Where: 108 Dundas St. West (Near St. Patrick + TMU Station; Bay and Dundas) 🎟️ In order to register, visit link in bio. 🎟️ #torontotechweek #liveworkshop #torontoevents

Had the opportunity to attend @cdnmarketing ’s futureproof event yesterday, co-hosted with @lg2canada 👏 A full day focused on how marketers cut through noise in an era of infinite choice, AI disruption, and fragmented attention. Great conversations with, among many others, 🔘 Laura Pearce (Head of Marketing, Google Canada) 🔘 Letty Wong (Digital Marketing Consultant, UGC specialist) 🔘 Gabriel Arenshtam (Member Engagement Manager, CMA) The calibre of professionals in the room reinforced something I keep seeing: Canada’s marketing community is operating at a leading edge, driving innovation in AI technologies and ethically responsible communication. Grateful for the connections and looking forward to continuing these conversations with an impressive room of talented marketers! Swipe to end to see a sneak peek of CMA’s rebranding and fresh look. 👌🔥 #CMAfutureproof #CanadianMarketing #eventphotography #sustainablemedia #network

Canada doesn’t talk enough about how strong its marketing community actually is. 🍁 Recently, I had the opportunity to speak with a room of Chartered Marketers at the Canadian Marketing Association’s Chartered Marketer’s (CM) + CEO luncheon. The conversations were a great reminder of why this industry matters more beyond integrated campaigns and content calendars. The discussion centred on CMA + Signal49 Research’s new report “Uncovering the Value of Marketing in Canada.” The numbers are worth knowing: ➡️ Marketing contributed $131 billion to Canada’s GDP in 2024. ➡️ Nearly 1 in 25 jobs is a marketing role. ➡️ 75% of Canadian marketers are using generative AI weekly, more than any other knowledge profession in the country, including scientists. Community, mentorship, and shared standards are what elevate a profession from a job category into something that moves our country forward. Thank you to the @cdnmarketing and @charteredmktr for continuing to build that movement. #CharteredMarketer #CanadianMarketing #SustainableMedia #ProfessionalDevelopment #Personalgrowth

Happy Earth Day 2026! 🌐 The most sustainable thing you can build in a business is a system that does not depend on you being everywhere at once. Recently, I got early access to the ultimate planning tool to further bridge that gap, @stanleyforig (for X) They took a creative strategic content playbook and the latest model by @claudeai and put it in your iMessage, where it works as your $5k/m personal business coach. Leveraging an accountability tool that can interact with you helps you stay on the important work and key daily goals. Intentional. Lean. Directed. That is what sustainable creation looks like to me. Stanley for X is now officially launched today on @producthunt so check it out! 🚀 Photos from last year for Earth Day, when I was in Iceland this time. 🇮🇸 #EarthDay #GreenVideoEssentials #SustainableKind

Being part of a club, either robotics, sports, a gym, a cultural group, or a hobby community, is one of the most quietly powerful things a young person can do. At AL Media, this spring, we sponsored a student robotics club called the Wild Bots at Westminster High School in London, Ontario. Earlier this #EarthMonth, I visited their lab, met the team, and watched them work. What struck me wasn’t the robot tech they’d built and were tweaking. It was the energy in the room. ⚡ The creativity is buzzing, the excitement behind trying something genuinely new. The problem-solving, the breakthroughs, the “wait — what if we just—“ moments. These students are designing, failing, rebuilding, and figuring it out, together. And that last word matters more than the rest. Together. Not just for the skill. For the friendships. For learning how to show up when it’s hard. For having a place where you belong. That intersection of science, technology, and art? That’s where real learning happens. That’s where curiosity becomes capability. 👩‍💻 We all grow up needing someone to say: “that thing you’re building? It matters for building character.” I’m trying to be that person for the next generation now. Passing the torch. To every student grinding through the hard part, keep going. The room and the world needs your ideas. 🔦 #earthmonth2026 #innovation #STEM #Robotics

If you have a project in creation you’re proud of, why not show it off? 💪 Here I’m exploring the possibilities of a teaser peak of a project, or preserving for a bigger reveal, when sharing your involvement. We teach mission-driven teams how to make high-impact videos fast. 🎬 The Green Video Essentials Production Course walks you through planning your video to center your message, low‑impact shooting techniques to improve efficiency, and ethical distribution strategies that amplify reach without compromise. The course is ideal for environmental organizations and social enterprises in Toronto, London, and Guelph, and is also available globally online. These courses are for you if you want to lock in your production skills and measurable strategy for ongoing campaigns. You can expect practical takeaways you can use immediately. 👊 Access individual chapters as Roadmaps, and get 25% off all digital products with code “earthmonth” this April. 🌐 Visit link in the bio 🔗 #productiontips #contenttips #videoplanning #earthmonth #sustainablemedia

Is us saying goodbye to Sora actually a win for the planet? 🌍 @openai just announced they are pulling the plug on their video app and extension, Sora. While they didn’t give a specific reason, the data behind the scenes tells a story of unsustainable math.  Recent MIT research (2024/2025) reveals the hidden cost of our obsession with the access to instant creativity: ➡️ One AI Image: Uses as much energy as a microwave running for 5 seconds. 🍿 ➡️ One Short AI Video: Can consume as much power as a microwave running for over an hour. ⚡ As an environmentalist entrepreneur, I have to ask: is “good enough” AI content worth this massive carbon debt? Data centers are on track to consume 1,400 TWh by 2030. OpenAI’s pivot suggests that even the biggest players are hitting a resource wall… 😬 The real opportunity is really reinvesting in high-value, human-made video. Are we over-relying on compute-guzzling shortcuts when real storytelling has a better ROI? . . . #Sustainability #OpenAI #Sora #VideoProduction

The bad news: No one is coming to build your life for you. The good news: You don’t need anyone to start. Most people don’t fail because life is unfair. They fail because they stop showing up. 🫥 Not dramatically. Not all at once. Just slowly, quietly… until momentum disappears. 🙉 We like to blame timing, luck, even other people. But most of the time, it’s ourselves we’re avoiding. 🙊 Showing up for yourself isn’t loud. It’s repeating the same small actions when no one is watching. It’s doing it when it feels pointless. It’s doing it when you don’t feel ready. 🙈 What’s one thing you’ve been putting off that you know would move you forward?

I’m a huge believer in repurposing your wins. 👏 You’re often told to show up, but we rarely talk about what happens after the stage lights go down. 🔦 The real marvel is not in the spotlight, but in the systems you build to leverage the opportunities. 💪 Recently, I’ve felt that idea come to life through repurposing clips from my TEDx Talk on elephant conservation, here discussing their declining populations, a subject I’m passionate about. 🐘 What was an in-person public engagement event can now live on, because I put in processes to edit, re-frame, and share the message again. 🔁 A moment you’re proud of shouldn’t have an expiration date. ❌ Here’s a recommended Strategy: 1️⃣ Show Up: Do the hard thing once (The TED Talk, the personal trip, the local vlog in public, you do you). 2️⃣ Repurpose: Break it down into lessons. Structure > chaos. 3️⃣ Leverage: Use a templated ststem so you aren’t always starting from zero. Double down on what works. If you make your systems work for you, the long-term benefit is massive. ⏳ You can still aim to create “new” outcomes every day, while still honouring the great things you’ve already done. ✅ Your achievements are a gold mine. Stop letting them collect dust. ✨ . . . #SustainableKind #ContentStrategy #Tedx #StanDaretoPost @stanforcreators #creativejourney

1,234 days of Duolingo. 🦉🔥 What started as a simple language app before traveling turned into a schooling in product design and habit building. 🎓 Somewhere along the way I’ve tried learning 10+ languages, forgotten a few phrases, picked some back up… and now I’m relearning chess. ♟️ Duolingo has quietly built one of the most successful learning platforms in the world through: ✅ relentless A/B testing ✅ behavioural science and gamification ✅ AI-powered learning at scale ✅ a culture that encourages experimentation The Result? 👉 116M+ monthly users. 👉 5B+ market cap valuation. 👉 New languages and skills are always being added. Also… it turns out practicing every day actually works to survive your own pronunciations. Small habits compound. Now, if you’ll excuse me, the owl is watching. 🔥🔥🔥 . , . #Duolingo #Education #Personalchallenge #StanDaretoPost #Creativejourney

@igloofest_mtl is a masterclass in transforming notorious noise into world-renowend culture. 👌 Long before Igloofest became a winter staple, the team was busy rewriting the rules of Montreal’s electronic music scene with @piknicmtl Électronik. 🎶 They took a subculture often relegated to the shadows and placed it in the Sunday afternoon sun of Montreal’s Parc Jean-Drapeau.☀️ Nicolas and his team overcame decades of prejudice by proving that electronic music could be a pillar of sustainable leadership, family-friendly engagement, and massive economic impact. 💸 In my upcoming conversation with the co-founder Nicolas Cournoyer, we explore how they built a scene from the summer heat of Piknic to the winter chill of Igloofest. ❄️ I’vet always been amazed and impressed by how they convinced the world that the alternative techno scene could actually be a blueprint for world-class event production. 💿 Stay tuned for 2026’s debut video interview of @sustainablekindshow where we’re going behind the curtain of an iconic Canadian music fest. 👏 #SustainableKind #SustainableMedia #Igloofest #StanDaretoPost #creativeprocess