From support function to revenue engine. 💼📊
Meet Cindy Carvalho, CM—the EVP of Marketing and Growth at @PetalHealth who transformed how leadership sees marketing.
Her secret? Speaking the language of finance, aligning cross-functional teams, and proving impact with data.
💡 "Alignment beats activity. If strategy, finance, sales, and product aren't aligned, even the best campaigns fall flat."
Cindy's advice for marketers: → Learn the business early → Get close to sales and product → Become an M-shaped marketer → Keep getting your hands dirty
The work teaches faster than any playbook. ✨
Read her full story—link in bio.
#CMSpotlight #CharteredMarketer #MarketingLeadership #RevenueMarketing #WomenInMarketing #MarketingStrategy #GrowthMarketing #CMACanada #MarketingCareer
Canada’s creator economy is evolving fast. Are you keeping up?
As the voice of marketers in Canada, CMA brings you CMA Marketing Week: The State of Social Content and Commerce in Canada.
Esther Li from the CMA team breaks down what you’ll learn in this virtual session, where members of CMA’s Social Content and Commerce Committee share what’s top of mind for Canadian marketers navigating creator partnerships, platform changes and emerging social commerce trends.
Whether you’re optimizing existing creator programs or building your social commerce strategy, you’ll leave with actionable intelligence you can implement immediately.
Watch to see what’s shaping the year ahead for influencer marketing in Canada.
May 8 | 11:00 a.m. to 12:30 p.m. ET | Virtual
Free for members and non-members.
Register Now : Link in bio
AI has lowered the barrier to go to market. The result? A tsunami of marketing that looks professional but says nothing.
Jezreel Millora and Asya Dogruer from the CMA team break down what you’ll learn at CMA Marketing Week: Strategic Clarity in the Age of Infinite Noise.
Learn the foundational questions AI can’t answer for you, where AI actually belongs in your decision-making and the one thing you must lock down before launching any campaign. Walk away with a framework you can apply immediately.
May 8 | 3:00 p.m. to 4:30 p.m. ET | Virtual
Free for members and non-members.
Register: Link in bio
#MarketingWeek #AIStrategy #MarketingLeadership
Your next career move just became more accessible.
The BTI Bursary supports one Black marketing professional in pursuing their Chartered Marketer designation.
This partnership between the Black Talent Initiative and the Canadian Marketing Association exists because we believe that when we invest in Black talent development, we elevate the entire marketing ecosystem.
Key application details:
No CM application required during the initial phase – simply complete the form to apply for the bursary. Top finalists will be invited to complete their CM application with the fee waived.
Why it matters:
With AI reshaping how we work and consumer behaviour changing overnight, the CM designation prepares you to become a well-rounded marketer and strategic business thinker. The program shifts your thinking from tactical execution to strategic leadership – positioning you for the roles and opportunities you've earned.
The recipient receives:
→ Full financial support to attain the CM designation
→ Customized learning path based on education and experience
→ Professional development support for measurable career impact
Your expertise is valued. Your growth is essential.
Applications close May 15: Link in bio
#BTIBursary #CharteredMarketer #BlackLeadership #MarketingStrategy #BlackTalentInitiative
What are you doing to drive real-world impact? 🌍
Meet Michaela Milenovska, CM ✨
Consultant at BC Hydro who shifted from chasing quick wins to setting "goals that ladder up to a bigger vision."
Her game-changer?
Learning that real growth comes from aligning:
📊 Data
🎯 Brand
💫 Customer experience
🌱 Purpose
Now she's using marketing to create meaningful change in clean energy 🔋
The best marketers think beyond immediate ROI to drive actual societal impact 💪
Read her full story → link in bio
What's your bigger vision? Drop it below 👇
#DMSC #CM #CMA #MarketingLeadership #CleanEnergy #PurposeDriven #MarketingTransformation
Community, connection and leadership. 🧭
Earlier this week, it was great to gather in-person at the CMA office in Toronto and virtually for our Chartered Marketers across Canada at our latest CM + CEO Luncheon and Chat events.
We heard from outgoing CEO Alison Simpson as she introduced our new CEO at @cdnmarketing , Esther Benzie. Esther shared her 90-day plan and key insights from the Signal49 Marketing Impact Study, highlighting the powerful economic impact of marketing in Canada.
This is what the CM community is all about: staying connected, learning together and leading the profession forward.
What's next? Stay tuned for our next CM + CEO Luncheon and Chat event. Plus, CMA Marketing Week 2026 presented by Loblaw Advance from May 4-8 is your chance to represent the CM community and gain practical insights (plus a great way to earn some CPD credits).
#CharteredMarketer #CMCommunity #MarketingLeadership #CanadianMarketing #MarketingWeek2026 #TorontoEvents
Your next career move just became more accessible.
The BTI Bursary is proud to support one Black marketing professional in pursuing their Chartered Marketer designation - valued at $10,000.
With AI reshaping how we work and consumer behaviour changing overnight, the CM designation prepares you to become a well-rounded marketer, and strategic business thinker equipped to navigate whatever the industry throws at you.
The recipient will receive:
→ Full financial support to attain the CM designation
→ Customized learning path based on education and experience
→ Professional development support for measurable career impact
The CM designation moves you beyond tactical execution into strategic leadership - positioning you for the roles and opportunities you've earned.
This partnership between the Black Talent Initiative and the Canadian Marketing Association exists because we believe that when we invest in Black talent development, we elevate the entire marketing ecosystem. @blacktalentinitiative@cdnmarketing
What would you do if your organization trusted you to lead boldly? 🌱💡
Meet Collin Phillip, CM, CEO of Verdex Capital, who literally "planted the seed" for something extraordinary ✨
🏆 Launched the largest customer contest in Canadian agriculture history
🎯 'Seed for Life' campaign at Corteva Agriscience
📈 Drove behaviour, shaped perceptions, built loyalty
💼 Grew the business in measurable ways
Sometimes the biggest breakthroughs happen when leadership gives you the freedom to think big and act boldly 🚀
Ready to plant your own seeds of success?
#GetYourCM #MarketingCareer #Leadership #BusinessSuccess #Agriculture
From execution to strategy 📈
"Doing more doesn't automatically mean doing better." - Apurva Abhang, CM
Through the CM program, Apurva learned that clear positioning and fewer priorities outperform constant motion ✨
Her transformation: Moving from tactical work to owning strategic decisions that drive real business results 💪
Building marketing confidence starts with taking ownership of your outcomes, not just your output.
Read her full story (link in bio)
#GetYourCM #DMSC #MarketingStrategy #MarketingCareer #CMDesignation
A chance to get rewarded for supporting your marketing career growth! 📑
Until March 31, when you register for a @charteredmktr (CM) course; you’ll automatically be entered into March CMA Learning Contest for a chance to win Apple Airpods*!
This is your chance to invest in your skill development with Chartered Marketer standalone courses or pursuing the CM designation, all while getting rewarded for it.
This is your chance to invest in your skill development or take the next step toward your Chartered Marketer (CM) designation, all while getting rewarded for it.
💡 Each eligible registration = 1 contest entry 🗓️ Contest ends March 31, 2026 (11:59 PM ET) 🏆 Winner announced April 9, 2026
Tap the link in bio to learn more and for full rules.
#CMALearning #ProfessionalDevelopment #MarketingCareers #CharteredMarketer #CanadianMarketing
This contest is in no way sponsored, endorsed or administered by, or associated with, Instagram or Apple.
*Contest rules: No purchase necessary. Value of prize approximately $175 CAD. Contest closes on March 31, 2026 at 11:59 pm EST. Open to legal residents of Canada, 19+ years of age. Winner will be contacted within 48 hours of the drawing date. Odds of winning depend on the number of eligible entries received. Not redeemable for cash and non-transferable.
What happens when sports marketing passion meets educational purpose? ✨
Meet Steven Lorini, CM 👨🏫
Marketing Professor at @humberpolytechnic
Steven's approach to marketing? It's not about chasing the latest trends or tools 📱
It's about:
🤔 Curiosity
🤝 Collaboration
🧠 Critical thinking
From sports & entertainment marketing to shaping future marketers — Steven bridges real-world practice with classroom excellence.
His philosophy: How you achieve results matters just as much as the results themselves 💯
Read his full CM Spotlight to discover why integrity and curiosity are game-changers in marketing.
What do you think makes a great marketer? Drop a comment below! 👇
#GetYourCM #CMA #MarketingEducation #MarketingProfessor #HumberPolytechnic
From latchkey kid to marketing pro 🚀
Meet Ryan Taylor ✨
Senior Art Director @AIR MILES Loyalty Inc.
Growing up glued to the TV watching G.I. Joe & Transformers wasn't just entertainment—it was his marketing education 📺
Those childhood commercials taught him something powerful:
Brands don't just sell products, they shape how we think and feel 🧠💭
Now? Ryan's mastered the art of balancing creativity with cold, hard business results 📊
His formula for success:
• Creative ideas that solve real problems ✅
• Decisions backed by data, not just gut feelings ✅
• Always learning new tools & perspectives ✅
The secret sauce? Never stop evolving 🔄
What inspired YOUR career path?
#GetYourCM #MarketingLife #CM #CMSpotlight #MarketingCommunity
