To celebrate the AFCON Finals, we were commissioned by
@converse to create a cultural activation honouring the tournament and its wider impact.
Spanning four floors, we conceptualised and produced an immersive, interactive experience featuring live screen printing in collaboration with
@clintsinc , cultural games, live archiving with
@blkintheday , an intimate fireside chat, and live screenings of the final.
The response has been nothing short of incredible.
Client: Converse —
@converse @converse_europe
Production Executive Producer: Tracey Dee —
@traceydee__
Production Company: Greyspaces Studio —
@gre.yspaces
Cultural Agency: Jendaya —
@jendaya
Cultural & Styling Consultant: Ashley Okoli —
@ashh.ok
Producer: Tiwa Adegbuyi —
@tiwashandle
Sponsors:
Food: Nando’s
@nandosuk , Little Baobab
@littlebaobabuk
Imaging: Polaroid
@polaroid , Black In The Day
@blkintheday
Drinks: Mirchi
@wearemirchi , Chaps
@wedrinkchaps
Screen Printing: Clints Inc
@clintsinc
Music: No Signal
@theresnosignal 
![[PART 2] “A token of love taken specially for you....” — Dorcas Ajike Oyadoke, 1960s.Debuting “The Past that Never Fades”, the 2026 short film born from personal archives, an ode to Nollywood showcasing the tender reflection of time, memory and preservation of love that poured into the “Family Album” Collection.Brand: @mejimeji.coCreative director: Tolu Oye @TolucoyeDirector: Tracey Dee @traceydee__AD: Inaolaji Oluwadarasimi @DarasimiklevaProduction Company: @Mayhemcre8tives @gre.yspacesExecutive Producers: @directedbythealien @taymibLine producer: Husseinah Ohinoyi @madame.producerScript writer: Alaya Oluwakemi @irawoorunDP: Granville Wilson @gransvilleliketownsvilleArt director Fakambi Daniel @iamdanny_setStylist: Temitope Uduak Betiku @uduak_Hairstylist: Joke lawal @nifemilarjMUA: Farian Dada @_.Farian_Editor: altedola_isColorist: stedi.eVFX: @vfxdannySound Design: @computerpeterScore: @intronme50](https://sp1.picnob.com/p/pt_6739413746654513533635_0_ec29c63da25ec65fc38ca6c5dbac7eb7.jpg?o=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&h=c769a14517ee984cd2093a18b1b1ab4b)
![[PART 1] “A token of love taken specially for you....” — Dorcas Ajike Oyadoke, 1960s.Debuting “The Past that Never Fades”, the 2026 short film born from personal archives, an ode to Nollywood showcasing the tender reflection of time, memory and preservation of love that poured into the “Family Album” Collection.Brand: @mejimeji.coCreative director: Tolu Oye @TolucoyeDirector: Tracey Dee @traceydee__AD: Inaolaji Oluwadarasimi @DarasimiklevaProduction Company: @Mayhemcre8tives @gre.yspacesExecutive Producers: @directedbythealien @taymibLine producer: Husseinah Ohinoyi @madame.producerScript writer: Alaya Oluwakemi @irawoorunDP: Granville Wilson @gransvilleliketownsvilleArt director Fakambi Daniel @iamdanny_setStylist: Temitope Uduak Betiku @uduak_Hairstylist: Joke lawal @nifemilarjMUA: Farian Dada @_.Farian_Editor: altedola_isColorist: stedi.eVFX: @vfxdannySound Design: @computerpeterScore: @intronme50](https://sp1.picnob.com/p/pt_6739163155396773133014_0_8cfdafee1e8c7ab904d0b7935de37315.jpg?o=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&h=be3ed30a95af0923fcdf94e47fd8afc5)
