How to apply our Pre-Swim Hair Mask:
1) Scoop out a quarter-sized amount
2) Warm in hands
3) Finger comb evenly through roots, mids, and ends
4) GET IN THE WATER!
That’s it. Our mask is certified reef-safe, vegan, and cruelty-free so you can dive in without the damage. The wax base means it will last you for up to 8 hours of sun, salt, and surf exposure.
#beachhair #hairhacks #hairmask
A new way to brunch at Belles. 🌺
Introducing Friends of the House — a new series bringing together movement, music, and brunch.
Join us this April as it all comes to life. Stay tuned for what’s ahead.
Meet @kristimakusha — underwater dancer, creative force, and someone redefining what movement can look like beneath the surface.
What started in synchronized swimming evolved into something entirely her own: a mix of athleticism, storytelling, fashion, and emotion that feels almost unreal to watch. Her work reminds us that the ocean (and water itself) can be more than a sport or escape — it can become a language.
Also: her kookiest habit might be choreographing imaginary underwater routines in airports, grocery stores, and elevators whenever music comes on, which honestly feels very on brand.
She’s proof that sometimes the best things happen when you stop following the routine and turn the water into a stage.
Hi, I’m Christina — founder of KOOK 👋
A former corporate girl turned ocean-obsessed product founder who somehow ended up spending her days in a lab asking questions like:
“Wait… but how do the pumps actually work?”
One of my favorite parts of building KOOK has been learning every tiny detail behind what we make — from formulas to packaging to the weirdly satisfying mechanics of a sunscreen pump.
There’s something really special about creating products from the ground up and knowing that they will protect me and the planet.
Anyway… the pumps work. Shop now 💙
#OceanProofBeauty #KOOK #founderstory
80% of how long you live has nothing to do with your genes. It’s your environment, your movement, your water.
You’re not slowing down and neither are we.
#bluemind #bluezone #longevity #biohacking
Sun protection starts long before the SPF hits your skin.
Ingredient Highlight: Green Tea Extract
Rich in antioxidants, it helps defend against environmental stressors while calming and supporting skin that’s been out in the sun, salt, wind, and water.
In other words: less stressed skin, more ocean-glow energy.
KOOK Solar Moisturizer SPF 50 is made with green tea extract to help keep your skin protected, hydrated, and ready for whatever the day throws at it.
Hot girls protect themselves and the planet.
Our solar moisturizer is an SPF 50 broad spectrum sunblock that locks in moisturizer, provides antioxidant support, and causes zero harm to the reefs.
#sunscreen #reefsafe #beachbabes
The ocean is one of the few places where your body instinctively knows how to heal.
But it’s not passive.
If you slow down, breathe with it, and stay just a little longer than feels easy—you’re not just relaxing. You’re teaching your body a pattern:
stress → regulation → return to calm.
And the more you practice that pattern, the easier it becomes to access outside the ocean too. At work. In traffic. In the moments that would normally overwhelm you.
That’s the real value of time in the water.
Not just escaping stress for an hour, but building a nervous system that knows how to move through it.
The ocean doesn’t just calm you down in the moment. It reminds your body what “baseline” feels like again.
So even 20 intentional minutes in the water isn’t just a beach day. It’s training resilience. Teaching your body how to regulate. Helping you carry a little more calm back into the rest of your life.
Meet @mellystyle — underwater actress, stunt double, freediving instructor, and one of the most composed people we’ve ever met beneath the surface… if only it was caught on camera! 😉
To hear and read the full interview, head on over to the KOOK blog (linked in bio) and use code MELLY20 for 20% off your entire order.
In a world built on breath control, pressure, precision, and respect for the ocean, Melly shares what it really takes to perform in one of the most physically and mentally demanding environments on earth.
The ocean completely reshaped her relationship with stress, fear, and herself. And in her words: “The sea always has the last word.”
