Hi friends, I’m Serena Gossack — the studio owner, brand strategist, and designer around these parts.
I’m a born and raised Montana Girl, living in Southwest, Montana with my husband, where we’ve been building our home together for the last several years (brick by brick, with our own two hands.)
When I started my studio in 2019, I had no idea the places, people, and opportunities it would lead me to, I was just desperate to make something work for the lifestyle I was dreaming of in rural Montana. I graduated from Montana State University’s Graphic Design program, where my passion for pairing creativity with business strategy really began. After placing in a statewide startup competition my senior year, I took the leap to start my own design studio two weeks after graduating, to start creating custom brand identities and strategic solutions for Montana-based businesses and beyond.
Since then, I’ve had the opportunity to support over 150 businesses in growing their brands. From startups to consulting and designing for multi-million-dollar consumer brands and influencers. I love seeing business owners achieve real, measurable results from investing in their brand, and watching stronger customer connections, new partnerships, and sustainable growth become more attainable through intentional branding strategies.
I’m also a passionate photographer, violinist, athlete, and outdoorswoman with a deep love for adventure and experiencing new things. One of my favorite things is bringing people together in community, whether that’s making all my friends become besties, organizing trips and sports events, or co-working together.
I love that you’re here, and I’m so grateful for all the support my community shows for my work. I couldn’t do this without you. 🤍
📸 @oaknfern
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#branddesigner #brandingstudio #montanadesigner #brandagency #graphicdesigner #designproject #branding #brandingstudio #brandidentitydesigner #graphicdesignstudio #brandingproject #designstudio #creative #creativebusiness #brandingagency #graphicdesigndaily #logodesign #logodesigner #creativeagency #graphicdesign #identitydesign #luxedesign #handcrafted #montana #montanalifestyle
Our studio is built for founders who want to build a legacy brand they are proud of.
For leaders who value building lasting relationships with their customers by making them feel cared for on every level.
We design not only for the human eye, but for the human experience. Not only for visual appeal but for the vitality of your business.
In a world that fights for attention, we create brands that effortlessly exist, and people take notice.
Montana’s Premier Brand & Web Design Studio.
Let’s build a legacy brand, together.
G O S S A C K C R E A T I V E . C O M
🎥 @oaknfern
#branddesigner #brandingstudio #montana #brandagency #designstudio
7 years in business — I can hardly believe it. 🤍
7 years of evolving, refining my artistry, taking risks, pushing hard & slowing down, and learning what it really means to create work thats meaningful and lasting.
What started as a pipe dream as a 20-year-old quickly grew into supporting 175+ brands, collaborating with incredible founders all over the US, working with national-level, multi-million dollar consumer brands and locals alike, and expanding our team to 7 expert creative specialists.
Over the years, this studio has become a space where everyday businesses are transformed into immersive experiences through handcrafted design and high-level brand strategy, and where passionate founders are empowered to build something that truly leaves an impact on their industry and community.
What an honor it has been to help brands grow, launch, evolve, and step into new levels of confidence over the years, as I continue to grow, mature and evolve to become the type of designer and studio owner I aim to be along side them.
This business has changed me just as much as it has changed my clients. It has taught me resilience, leadership, true creativity, trust, kindness & generosity and the power of embracing my own story and paving my own path in a way that no one could ever replicate.
To every client, supporter, collaborator, and friend who has been part of this journey — thank you. Your trust, support, and belief in my work have meant more than you know. I am constantly humbled & grateful.
Cheers to 7 years of creating unforgettable brands & experiences, and here’s to building many more legacy brands that enrich the communities we live in for years to come.
With so much love,
Serena 🤍
🎥 @oaknfern
#branddesigner #designstudio #brandagency #graphicdesignstudio #graphicdesigner
Happy 9th birthday to @zephyrcycling ✨
I can’t believe it’s been 3 years since working with founder @caromwilliams to completely transform this brand to reflect everything it’s grown into the last (almost) decade.
Still one of my favorite projects I’ve ever had the pleasure to work on. So much love, thought and care was put into every decision by Caro and the team it was an honor to be apart of.
Go give @zephyrcycling some love!
Photos by the lovely @peachmeetspine@legaciestudios
#boutiquewellness #cyclingstudio #bozeman #montana #wellnes
A typical slice of life these days. It’s been a grind with long days, for many months and isn’t stopping any time soon. But putting in the work to build something of your own, by helping other people’s dreams come to life? There’s nothing like it. So many exciting things in progress that I can’t wait to reveal this summer. ✨
Secrets out! Wyld Beauty is a hidden gem in Bozeman you don’t want to miss.
So special getting to experience Karlin’s magic myself last week on this client field trip. ✨💆🏼♀️
Here’s some sweet words from Karlin about working together!
“My bookings immediately increased the day after I launched, and clients I hadn’t seen for awhile were suddenly back on my schedule again. The biggest win for me personally is just feeling connected to my brand again and feeling confident in what I offer.
The level of attention and care Serena put into my rebrand made it feel like she was working on something personal to her. I’m incredibly particular, and handing over something so close to my heart felt really vulnerable. From the moment she presented my brand strategy, I knew I had made the right choice in working with her. Serena intuitively understood the direction I wanted to go and created something that far exceeded my expectations. Serena was an absolute joy to work with—so professional, thoughtful, and intentional in every step of the process. She was responsive, detail-oriented, and truly went above and beyond to make everything come together beautifully. Her work is gorgeous, and she’s worth every penny. I would recommend her to anyone who is considering a rebrand for their business without hesitation.” - Karlin
Branding • Organic apothecary Skincare • beauty brands • graphic design • boutique branding agency • Bozeman Montana
✨ Brand Reveal for @sacca_therapy_intensives ✨
So excited to reveal this brand that focuses on creating an immersive experience in both therapy and hospitality.
Among the beauty of Montana, they guide immersive, one-to three-day therapy intensives grounded in proven methods that are deeply personalized to each client they host.
Using integrative practices, experiences in nature, and Montana Hospitality, Sacca fosters the conditions needed for new ways of being to take root for long-term transformation and change in relationships.
Here’s what Co-Founders Rachael and Kory-Ann had to say about working together:
“Serena is an absolute gem! From start to finish, she brought kindness, creativity, and unwavering support to every aspect of building our brand. Her eye for detail and clarity of vision are truly inspiring, and we’re incredibly grateful to have had the opportunity to work with her on our newest brand.
Initially, we considered a smaller start brand, but given our vision, Serena encouraged us to consider a full brand build out. That decision was a game-changer! We now have the entire team fully aligned with the vision she helped create, and we couldn’t be more excited about the results. It was completely worth the investment.
Thank you, Serena! We highly recommend her and her work to anyone seeking a true partner in branding.”
Go give them some love on their newest venure. 🤍
#hospitalitybranding #retreat #montana #therapyretreat #montanaretreat
A contribution to the Year of the Horse. 🐎
The Harmon Horsemanship project is now live on the website portfolio page.
Go check it out!
Brand Design & Art Direction @gossackcreative
Photography: @serena.gossack
#yearofthehorse #western #branddesignstudio #horsemanship #rodeo
We blend strategy & style to create lovable & unforgettable brand experiences.
From working with small businesses & start-ups to multi-million dollar consumer brands and influencers, our specialized team of experts has supported over 150+ brands since 2019. From pre-launch founders building something completely new, to established businesses ready to rebrand, reposition and grow, our studio builds full-service, high-touch brand concepts, rooted in craftsmanship and depth.
Every detail is rooted in robust brand strategy and implemented through thoughtful design, ensuring your brand not only looks exceptional but resonates, performs, and stands apart in your industry.
We partner with wellness, specialty product (CPG), hospitality, lifestyle & retail, and experiential spaces to bring their stories & vision to life through elevated strategy, design, and intentionally designed consumer experiences.
Our work spans:
Hospitality: hotels, retreats, travel experiences & tourism, restaurants
Wellness: spas, studios, boutique gyms, holistic practitioners, products
Specialty Products & CPG: artisan goods, food & beverage, beauty & self care, health
Lifestyle & E-Commerce: physical spaces, curated goods, founder-led products
Brand building for us is more than surface-level aesthetics and designing logos. We provide holistic brand solutions rooted in in-depth brand strategy, positioning, sales systems, and a thoughtful tech stack strategy, ensuring your entire brand identity, website, product and online eco-system come together as a seamless, elevated experience that drives revenue, customer loyalty and sustainable growth.
Head to the link in bio to take the Brand Investment Quiz to get your personalized brand investment strategy that matches where your business is headed.
The studio is currently at capacity for new brand builds for Q1 and Q2. However, you can inquire to apply & get on our waitlist for summer and fall project start dates. Brand consulting is always open ✨
#branddesigner #brandingstudio #montana #brandagency #designstudio
After recovering from all-out burnout in 2024, I came into 2025 with very little expectations, no real plans or goals, and just wanted to focus on building consistency in my health, mental focus and creative capacity, hoping I could maintain my business and build foundations for what’s to come, while getting clarity for what my next steps are. This year became so much more and almost felt like an unplanned sabbatical for me, fully embracing the freedom I felt from not putting so much value in how much I was working and how much I could make and how many clients I had, and rather focusing on how life could feel and creating a lifestyle I actually wanted to wake up for after working so hard to build what’s got me here. And in true Serena fashion, I took that to the extreme, and took over 57 guilt-free days off this year (not including weekends) to follow my curiosities. This landed me in Italy, chaperoning high schoolers, picking my camera back up and building my adventure photography portfolio, landing a gig to wrangle and photograph a horse packing trip in British Columbia, catching trout and 27” walleye, learning how to rope and entering my first rodeo, and so many other unexpected side quests that sparked what’s possible and created memories and connections I will never forget, making 2025 one of the most unexpected best year of my life.
The business side was unpredictable to say the least, from start to finish. But through the highs and lows we collectively faced in the industry, this year has helped shape where I want to be headed, and who I want to become moving forward. The daily effort and consistency I created for myself and my schedule this year, focusing on the mundane and unglamorous aspects of my business and routine, keep paying off again and again, and is already setting 2026 up to be so aligned, impactful, and exciting to me. 2025 reminded me that working with fewer people on a deeper level is where the magic and transformation comes from. When it comes to design and building brands, impact, artistry, strategic partnerships, alignment and taking time to create with intention are what I want to continue to bring in 2026.
