A slightly different kind of project for us.
Custom rugs designed for the Queen One Vision Centre in Brooklyn â these oversized pieces were hand-illustrated to help ground the officeâs surreal approach to interiors.
Projects like these remind us brand cohesion goes beyond traditional screen and print applications.
(Perhaps a Goethe rug collection one day? đ)
A behind-the-scenes look into some of the UX decisions that went into the making of the @lucillehealth website.
We spent a lot of time thinking not just about usability, but emotional UX and how to create a digital experience that feels warm, optimistic, and energizing rather than clinical or overly functional.
The result? A site that balances usability with a strong sense of brand personality â¤ď¸
Brand Design & Illustrations: @bekka_ord
PDP Tiles & Asset Design: @michaela_carpenter
Web Design and Development & Brand Design Consultation: @goethe.studio
#cpg #webdesign #webdevelopment #ecommerce #d2c
A little insight into the Brand Book design for one of our favorite clients.
A key part of the Brand Edit process, thorough brand documentation creates consistency across internal teams, digital experiences, public-facing touchpoints. The goal isnât just to make a brand look beautiful once â itâs to make sure it stays beautiful everywhere.
Raphael became renowned during the late 15thâearly 16th century for his tender depictions of the Madonna and Child, especially compositions known as the âMadonna of Tenderness,â where Mary and Jesus rest cheek to cheek.
At a time when childbirth and infancy were heartbreakingly dangerous, these paintings were often commissioned for the home as devotional objects and symbols of protection for mothers and children; works that transformed maternal love into something sacred, protective, and profoundly human.
A very fitting way to spend Motherâs Day: spending time with these works in âRaphaelâ at The Metropolitan Museum of Art.
These images depicting âferruginous variationâ are from the publication of âOn the Disposition of Iron in Variegated Strataâ, a paper delivered by the botanist and geologist George Maw to the Geological Society on April 22nd 1868.
George Mawâs illustrated strata studies read less like scientific documentation and more like early experiments in color, composition, and form. Iron deposits become gestures. Sediment becomes structure. Nature, unintentionally, becomes the original art director.
A welcome reminder that some of the most compelling visual systems arenât designed, theyâre discovered. đ¤
@lucillehealth is live ⨠Such a joy bringing this brand to life online. The visual language gave us so much to play with, but what made this project especially meaningful was designing for an older audience in a way that feels elevated, not simplified.
We focused on creating a seamless, frustration-free experience, from clear navigation between products to intuitive purchase flows and a checkout that just makes sense. Larger type, thoughtful spacing, and easy-to-click interactions were all part of the equation.
Design that meets people where they are.
Congratulations @jesshaghani on bringing such a beautiful and meaningful product into the world. We canât wait to get Lucille into the hands of the Super Seniors in our lives!
Brand Design & Illustrations @bekka_ord
PDP Tiles & Asset Design @michaela_carpenter
