Mai Nami

how to use Hair Pudding as part of your post-wash routine 🍮 Mai Nami’s Hair Pudding can be used in three ways to facilitate the philosophy of feeding, taming and training your waves. This food-safe formula has been developed through Yasmine’s personal experience of caring for her own waves when the hair industry hasn’t been able to help. Meet us at The Raye Store between 12th March - 5th April to be the first to incorporate Hair Pudding and training your waves into your routine. 🩵

before vs after Hair Pudding 🩵 Mai Nami have created the first food-safe hair pudding specifically engineered for wavy hair, championing those who’ve been misunderstood by an industry that only caters to straight and curly extremes. Pioneering the new era of food-safe beauty, Hair Pudding is proof that what touches your hair should be as safe as what touches your plate. With a formula engineered specifically for this unique moisture pattern - using ingredients like avocado, mango butter, and rose water - this is your opportunity to understand your hair’s true personality. Mai Nami is a safe space to learn that your waves have never been unruly, they were just undernourished 🌊

the kind of pudding your hair craves 🍮

do you check your labels? 👇🏻 some ingredients can be too harsh, drying or heavy for wavy hair specifically if your waves feel limp, frizzy, dry or coated no matter what you do… these are the ingredients worth paying attention to: ➰ sulfates (like SLS/Sodium Lauryl Sulfate) > can strip too much natural moisture from wavy hair, leaving it dry and fluffy. ➰ drying alcohols > ingredients like Alcohol Denat or Isopropyl Alcohol can dehydrate the hair cuticle and increase frizz. ➰heavy silicones > some non-water-soluble silicones can build up on waves over time, making hair feel weighed down or harder to hydrate properly. ➰ excess synthetic fragrance > can sometimes irritate sensitive scalps or contribute to dryness. ➰ mineral oil & heavy waxes > can coat the hair instead of nourishing it — especially difficult for finer waves. ➰ too much protein > yes really… wavy hair still needs balance. overloading protein without moisture can leave hair stiff, brittle or straw-like. removing some of these ingredients could be the start of changing your hair’s story for good 🌊

one product, three ways 🩵 @saraciulla shows us how she uses Hair Pudding as a leave in conditioner before washing her hair, whilst reminding us it’s a great post wash and touch up ritual too no more 6 step routine, just one product that you can always rely on 🍮

the fight with your waves is finally over 🩵 Hair Pudding: available now.

if you’ve ever looked at your hairbrush and panicked, you’re not alone ⬇️ daily hair shedding is completely normal, especially on wash days or after wearing your hair tied up on average, losing around 50–100 hairs a day is considered normal hair loss - but if you’re noticing excessive shedding, thinning around the scalp, more breakage, or clumps of hair coming out when brushing, it could be a sign your hair needs extra support 🍮 things like stress, heat styling, tight hairstyles, hormonal changes, iron deficiency, scalp health, and dehydration can all affect how much hair you shed The key is to get to know your ‘normal’, because your hair is always communicating what it needs 🩵

how to get your hair to air dry without going frizzy ⬇️ if your waves always look fluffy, dry or undefined after air drying, there’s a good chance your hair isn’t actually getting the hydration it needs after washing one of the biggest mistakes people make with wavy or frizz-prone hair is leaving it to dry with no moisture support, which is exactly why waves can expand, separate and turn frizzy as they dry the trick is scrunching in hydration while your hair is still damp 🌊 Hair Pudding helps feed your waves with moisture so they dry softer, more defined and far less frizzy without needing heat styling instead of your hair drying puffy or crunchy, it helps encourage smoother wave clumps and more natural definition while keeping frizz under control 🍮 remember it’s better to focus on hydration before manipulation >>

every ingredient has a purpose👇🏻 from protein for stronger strands, to healthy fats for shine, iron for growth and antioxidants for scalp health… your hair is affected by more than just the products you apple to it 🌊 the quality of the food on your plate will always contribute to the quality of your waves.

romanticising my favourite rituals >> like using hair pudding as a mask, conquering my todos, and making sure that acts of self love feel a little more like care than maintenance 🩵

guys, if your essentials don’t include at least 3 of these items we don’t know what to tell you 🥲

the hair diet your waves have been longing for 🩵 food-safe, hormone friendly, designed specifically for wavy hair. your hair craves this 🍮