More work for
@nike @nyvsny . Had fun getting back into the riso studio for this. Shout out
@benmkatz for bringing me to Max’s Garage Press in Berkeley to get this done!
—————————
A closer look at the making of our
@nyvsny typographic texture. We repeatedly ran the system elements through risograph printers —experimenting with settings, ink levels, and worn ink drums to create authentic, imperfect textures. Using the misprints, smudges, and broken edges to capture the grit of NYC in the visual system.
Credits
NewCo
@thenewcompany
Creative Director: Will Geddes isaidicanshout
Design Lead: Gabriel Medina
@gobspeed
Motion Designer: Peace Park
@peacebak
Designer: Ty Andrews
@hellotylo
Project Manager: Morgan Lee
@morrganlee
ECD: Matt Luckhurst
@mattluckhurst
Production: Game 7
@gameseven
Nike Basketball
@nikebasketball
NYvsNY
@nyvsny
Sr. Creative, Brand Marketing: Anthony Coleman
@anthonycoleman
Sr. Designer: Paris Fox howdyitsparis
Narrative Lead: Steven Roberts
@stevenwoberts
Copywriter: Maria Mora
@bymariamora
Sr. Creative Producers: Taylor Cole, Emily Stengrim, Sam Rundbaken
Creative Producer: Naideen Morba
Digital Author Lead: Matthew Weissman
