I ain’t gonna lie, I’ve spent the last several days soaking in the love from the gathering we had to preview the movie @grizzlycityboymovie . I can’t believe it’s really happening. This is only the beginning.
Our studio, @pplhq had the privilege to build a very special message from a young City Council candidate who carries a vision born from a lifelong connection to District 3.
As a studio that’s been rooted in District 3 since 2008, we can relate. These are the streets we’ve walked, the businesses we’ve supported, the stories we’ve been shaped by. So stepping in to help bring @alvarez4fresno campaign launch video to life meant something deeper than just a project.
Fernando shows up with clarity, urgency, and a genuine commitment to the community that raised him.
Huge credit to @goatisreed for directing a piece that feels as vibrant, textured, and alive as District 3 itself.
Proud to play a role in helping tell this story.
[If you’re building something that matters and need help telling it the right way, we’d love to work with you. Shoot me a message about your project or visit ↘️ pplhq.com]
Something I’ve noticed about small town culture that nobody really likes to talk about…
People will complain all day about spending $20 to go watch the Fresno State Bulldogs… but those same people will proudly drop $1,000 on tickets, hotels, and travel to watch the Las Vegas Raiders lose.
Now to be fair, Fresno State might not even be the best example because it’s still a big institution with a huge fan base. It’s not some tiny local program.
But the mindset behind it still says a lot.
A lot of times we’re way quicker to hype up things that are far away, bigger, and already established… while being way more critical of the things happening right in our own backyard.
And the reality is, every big program, every big city, every big brand people admire got that way because their community supported them when they were still growing. People showed up before it was cool.
But in a lot of places, people wait until something is already big before they decide it’s worth their time.
Then they turn around and ask why nothing ever blows up locally.
If we want our towns to have pride, energy, culture, and things worth being excited about, it starts with actually supporting the things around us.
Otherwise we’ll keep funding everybody else’s success while wondering why our own communities never reach their potential.
I’ve had a couple conversations with different people assuming that I’m not currently working with people because my goal is to get more into movies. I am indeed still shooting videos and commercials for people that want to work. Let’s do some work together.