If you haven’t seen the current campaign 'The Nod', aimed at encouraging drivers to slow down through roadworks, it’s been doing the rounds on social media, and you'll find it on our page.
To support the campaign, we extended the messaging using the same cheeky tone to reinforce a serious point: roadworkers deserve respect and safety while on the job.
A proud Gloo moment - this was our second year running winning the Creativity for Inclusion category at The Diemen Awards, for the Homelessness, Housing and Beyond installation.
Created in collaboration with CatholicCare Tasmania, Loreto Community Housing and St Joseph Affordable Homes, the installation responded to the way homelessness is often misunderstood or spoken about in abstract terms, making it harder to connect with the real experiences behind it.
Our approach was to keep it simple and easy to engage with. The work took shape as a walk-through installation inside a shipping container, guiding people through real stories, facts and pathways in a clear, considered sequence, allowing space to pause, reflect and take it in.
The creative needed to be accessible while still holding the weight of the subject. We carefully considered layout, typography and hierarchy to make the content easy to follow across different ages, backgrounds and levels of English, shifting the focus from statistics to lived experience.
Set at Mawson Place during Homelessness Week, the installation created a visible and welcoming space for people to stop, learn and reflect, helping make homelessness more understood and less abstract within the Hobart community.
Our team is very grateful to have been part of this project.
We worked with the team at O’Brien Joinery to evolve their brand without losing what already works, elevating the look and feel across key touchpoints.
From refreshed business cards and a new brochure to considered website updates, every detail was designed to feel cohesive, confident and true to the business.
Behind the scenes of The Nod.
A great day on set bringing this road safety campaign to life with the team at the Traffic Management Association of Australia.
Huge thanks to Adam from Firefly Studios for capturing our vision so beautifully.
A nod to the road crew.
We loved partnering with the team at Traffic Management Association of Australia to develop this road safety campaign encouraging drivers to slow down and respect traffic controllers in work zones.
The idea came from a simple moment of mutual respect - the nod. A quiet acknowledgement between people looking out for each other.
From concept through to campaign delivery, this was such a great project to be a part of. A huge thank you to Adam from Firefly Studios and the rest of the production team, who worked ridiculously hard to make this happen.
A new digital home for Sorell School, designed and developed to be intuitive, accessible and easy to navigate. Built to support families, showcase the school community and deliver practical information with clarity, warmth and purpose.
Alongside this, the 2025 Parent Guide Booklet was designed to be clear and welcoming, supporting families, celebrating the school’s values and reflecting its commitment to high-quality teaching and learning. Thoughtful design, practical functionality and a strong sense of place - built for the community it serves.
2025 flew by and what a year it was. Emily joined the team, Chontelle and Heidi got engaged, Jenna finished her Digital Marketing qualifications with RMIT, Brooke welcomed baby Marlon, and Megan has returned while Brooke is on maternity leave. Plus, we gave the office a fresh glow-up.
We kept busy with branding, websites, campaigns, social content, and annual reports and have a number of projects we’re excited to launch in 2026. Raz racked up frequent flyer points with trips to Melbourne, Auckland, Dubai, and China helping brands expand into new markets.
We picked up awards, attended The Design Conference, and met some incredible people along the way. Grateful for our clients, our work, and this amazing team. Bring on 2026!
We’ve loved working with Marc from Trendall Builders to bring @buildwisehobart to life. A new brand grounded in smart design, real budgets and Tasmanian living, Buildwise was created for people who want durable, well crafted homes that make sense for how they actually live. The range focuses on practical, stylish house plans designed for local blocks and everyday life.
From the name and visual identity through to the website, brochures, tender documentation and launch planning, our role was to help shape a brand that feels confident, contemporary and trustworthy. We were especially proud to support Marc as Buildwise was selected to deliver affordable homes at Huntingfield Estate in partnership with Homes Tasmania, a strong outcome for a project centred on quality, practicality and long term value.
✨Happy Holidays from all of us at Gloo! ✨ We’re taking a little festive break to recharge and will be out of the office from Friday 19 December 2025, returning Monday 5 January 2026.
Wishing you a joyful holiday season and a bright start to the new year! 🎉
Cheers to another amazing year! 🥂
The Gloo crew celebrated in style last Friday with cocktails at @marymarybar before enjoying a delicious dinner at @peppinarestaurant .
Great food, laughter, and festive vibes made for the perfect end-of-year celebration! 🎄✨
We loved partnering with Macquarie Point again to bring their Annual Report to life.
Their achievements over the past year were transformed into a clear and visually dynamic story, with thoughtful data visualisation and a strong, consistent narrative throughout.
It’s always a privilege to help share their progress and their vision for the future.
We loved partnering with the Tasmanian Hospitality & Tourism Academy (THTA) to help bring this new identity to life.
Following brand strategy and research by Gloo, the organisation underwent a full name change and rebrand after an industry survey revealed some confusion in the marketplace about their offering and audience.
As Tasmania’s premier training academy for the hospitality and tourism sectors, backed by TICT and THA, the new brand leans into its Tasmanian identity with a sophisticated and contemporary visual style.
The refreshed identity features a monochrome base palette supported by warm, modern secondary tones that add flexibility across content and pair beautifully with photography by Moon Cheese Studio.
With the brand now established, striking collateral in use, and an improved website experience, THTA is well positioned to connect with and inspire the next generation of Tasmania’s hospitality and tourism professionals.
