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On this International Women’s Day, we acknowledge a century of women living in the shadows of medical research, pretending their vibrators were face massagers, and not even having the decency of the clitoris being fully mapped until 1998. A century in which women were routinely excluded from clinical drug trials (until 1993) and in which their pain or needs were likely to be dismissed or attributed to emotion. Decades of men designing products for them and writing the words in ads to describe women’s experiences. Years of euphemisms, understudied bodies, being underestimated, underfunded, and expected to quietly make do. And frankly, a millennia, we’d estimate, of polite faking. As @dakotajohnson put it: “I don’t feel uncomfortable talking about sex and gender equality—I find it so vital.” So on this International Women’s Day, we stand before you to let you know: Thank you for being a part of this female-founded, designed, and led business. We may make products for all, but today (and always) to the women we say: We take your business seriously.
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2 months ago
build your intimate care ritual. Save when you bundle—add more, save more. Click the link in bio to shop.
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6 months ago
A year ago, we had the privilege of previewing the @museumofsex ’s new Miami location, and after two years of incredible work from the MoSex and @getmaude teams, we’re thrilled to see our vision come to life in their stunning new @snohetta -designed museum——finally open this month through mid 2025. On behalf of @dakotajohnson and myself, we are deeply honored to introduce Modern Sex: 100 Years of Design and Decency, an exhibit exploring the evolution of sexual wellness over the last century. It examines the groundbreaking people, policies, and artifacts that have shaped the industry—including over 500 items, such as a copy of The Hite Report (featured in @teatime.pictures , produced by @thedisappearanceofsherehite ). This fascinating history reveals how politics, vice laws, and stigma—rooted in gender inequality—continue to impact us today. (This is part of the reason I started maude.) We can’t wait for you to visit the museum. Huge thanks to @emmshoyy , @ltmetzler , @stephie_stein , the entire MoSex team for bringing this vision to life. -@evagoicochea , founder, maude. Portrait by @emilyknecht .
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1 year ago
mini enough for the carry-on, powerful enough to earn the title.⁠ ⁠ vibe mini was awarded “Best for Travel” in @theSkimm ’s Good for You Awards for its discreet size, beginner-friendly design, and precise stimulation.⁠ ⁠ Shop at link in bio.
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14 hours ago
peer-led education changes what gets taught.⁠ ⁠ For #SexEdForAll Month, we’ve created limited-edition merch supporting our giveback partner @peerhealthexchange , helping expand access to evidence-based sexual health education for young people. A portion of proceeds benefits Peer Health Exchange and their work equipping young people to make informed, healthy decisions around sex and relationships.⁠ ⁠ Shop at link in bio.
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1 day ago
For too many women, the conversation around intimacy, desire, and menopause never happened at all. So together, @stripesbeauty and @getmaude are building the class we should’ve had all along. This Sex Ed for All Month, @stripesbeauty and @getmaude are coming together for a series on The Maudern focused on midlife intimacy, menopause, and everything mainstream sex ed skipped.  Follow along as we expand the conversation into the next chapter.
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5 days ago
up, up and away.⁠ ⁠ A look at early air travel and how atmosphere, ritual, and shared space shaped the experience of moving through the sky.⁠ ⁠ Read the full article at the link in our bio.
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6 days ago
for the frequent flyer.⁠ ⁠ Designed to streamline your travel rituals and keep your carry-on organized for going and coming.⁠ ⁠ Shop at link in bio.
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7 days ago
have you heard the buzz? @thestrategist named vibe “The Best High-Design Vibrator.”⁠ ⁠ Shop our best-selling vibe at the link in bio.
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8 days ago
from take-off to touchdown. The maudern scarf is a washable satin essential for daily clean up, styling, and wherever you roam. Shop at link in bio.
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9 days ago
we take your business seriously. Shop our travel essentials at the link in bio.
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10 days ago
for layovers and layunders.⁠ ⁠ A Guide to Maude Airways Gates and Service areas—⁠ where connections are made, for going and coming.⁠ ⁠ Explore our travel ready essentials at the link in bio.
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11 days ago