GENERA

@genera.live

Multidisciplinary studio. Ideas · Digital Imagery.
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Weeks posts
Surreal images created for UNINVITED: an AI campaign for 6:AM’s installation Over and Over and Over and Over, on display at Piscina Romano, Milan Design Week 2026. 6:AM objects discovered inside Piscina Romano. Inexplicable. Slightly unsettling. As if they had always belonged there. The footage plays like documentation of something that resists explanation, instinctive framing, the impulse to capture what shouldn’t exist. Inside the space, the videos run on security monitors, as if part of a live feed. What you’re watching could be surveillance. Could be hallucination. Client: @6am_glass Installation photo: @melaniadallegrave @dsl__studio
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24 days ago
UNINVITED Is an AI campaign for 6:AM’s installation Over and Over and Over and Over, on display starting today at Piscina Romano, Milan Design Week 2026. 6:AM objects discovered inside Piscina Romano. Inexplicable. Slightly unsettling. As if they had always belonged there. The footage plays like documentation of something that resists explanation, instinctive framing, the impulse to capture what shouldn’t exist. Inside the space, the videos run on security monitors, as if part of a live feed. What you’re watching could be surveillance. Could be hallucination. Client: @6am_glass Music & Sound Design: @dot.audio
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28 days ago
On November 6th, @spaziomaiocchi in Milan hosted the opening of “Every Island Has a Name”, an immersive exhibition where art, soundscapes, and film converge into a multi-sensory experience. Inspired by the film with the same name, initiated by @severinvandermeer and directed by @achillemauri.eu , the exhibition transforms the cinematic narrative into a physical installation, guided by the vision of art director @oliviero.fiorenzi . The exhibition features diverse works by @azumamakoto , @eccemattiabosco and Oliviero Fiorenzi. A series of live performances, curated by @dot.audio , brought together talents such as Doriano Giovanni Maria Di Domenico, Giorgio Magistroni, and Pietro Vicentini. @silvanozeiter ’s photography and @genera.live ’s dynamic visuals, which adapt to the live music, enriched the atmosphere, providing an intense visual and auditory experience. Produced by Claudia Decaro and @hillton_ , with the support of @arcteryx . “Every Island Has a Name” THE EXHIBITION Credits: Artistic Direction @oliviero.fiorenzi Music curation @_anddot Featured artists Oliviero Fiorenzi, Azuma Makoto, Mattia Bosco Featured musicians Doriano Di Domenico (violin) @doriano.didomenico Giorgio Magistroni (double bass) giorgiomagis Pietro Vicentini (drum solo + electronics) @pietrovicentini Leonardo Campera (vibraphone) @leonardocampera Fabio Seccamani (live electronics + bass) @fabiologiche Andrea La Pietra (synthesizers) @_anddot Exhibition text @maddalena.iodice Photography @silvanozeiter Identity and Visuals @genera.live Creative Production @claudia_decaro photo by @matteonatalucci
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1 year ago
Every Island Has a Name exhibition identity developed more than a year ago. We conceived an hypnotic identity, artworks, and live visuals as a graphic visualization of a digital voice that guides the viewer through the film and the exhibition. Inspired by the film with the same name directed by @achillemauri.eu . Supported by: @arcteryx Production Company @hillton_ Credits: Artistic Direction @oliviero.fiorenzi Music curation @_anddot Featured artists Oliviero Fiorenzi, Azuma Makoto, Mattia Bosco Featured musicians Doriano Di Domenico (violin) @doriano.didomenico Giorgio Magistroni (double bass) giorgiomagis Pietro Vicentini (drum solo + electronics) @pietrovicentini Leonardo Campera (vibraphone) @leonardocampera Fabio Seccamani (live electronics + bass) @fabiologiche Andrea La Pietra (synthesizers) @_anddot Exhibition text @maddalena.iodice Photography @silvanozeiter Identity and Visuals GENERA Creative Production @claudia_decaro photo by @matteonatalucci
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4 months ago
Extracts from the teaser we created for @ultrace_official , unveiling the next edition in Germany
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6 months ago
[un]real flowers for Stone Island Material Science 002. Client: Stone Island @stoneisland Head of creative services: Sean Bell @sseanbbell Art Direction and content studio: Carlotta Zampieri @carlottazampieri Art Direction and content studio assistant: Max Osipov @maxisirrelevant_cdesign Director: Theodor Guelat @theodorguelat DP: Gianluca Oliva @gian0liva Production: Wildframe @_wildframe_ Executive Producer: Tommaso Haimann @caimann Production Manager: Alvise Barbaro @alvise_barbaro Junior Producer: Greta Tumiotto @sssegreta Backstage Photographer: Eleonora Piras @elepir Focus Puller: Jonas Ongaro @jonasongaro 2.AC: Teresa Gusso Gaffer: Giovanni Sacchi @joskacchi Grip: Tommaso Mogno @tommasomgn Edit: Yannic Nixdorf @y_nixi Edit House: S EC Studio @sec.studio VFX: GENERA Color: Alberto Bandini @herebobo Audio: Alessandro Marinelli @alessandromarinelli___
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5 months ago
Video + images for @unifor_official ‘UniArm’ by Alberto and Francesco Meda. Showcased at the UniFor showroom for MDW25 Creative direction: @studioklass
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1 year ago
☇ Expanded Research By @genera.live [ 00. The Transparent Frog A visual research born from our latest fascination — explored as organism, image, and metaphor. The series weaves together scientific, photographic, and digital languages — from microscopy to artificial intelligence — to investigate how transparency evolves into both an aesthetic form and a visual concept. ] Expanded Research is an editorial space for personal exploration and collaboration, connecting authors and original projects with our community under a new and exclusive spotlight. Find more information on how to contribute to the research in our Broadcast Channel.
1,430 26
6 months ago
Editorial project w/ @slamjam for @hoka Mafate Three 2 Enter this world. Directed by: @genera.live CGI: @genera.live 3D modeling: @eugenioemirblanco Color grading: @alessandrongr Sound design: @abramowilliamson Special thanks to @claudia_decaro @johnnn_johnn_john @nuovaluce #mdcommunity
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2 years ago
Envisioning the process behind the transformation of the G-Wagon for Moncler x Nigo x Mercedes-Benz. Client: Mercedes-Benz AG Head of Global Brand Social Campaigning: Michael Meinke Project Manager Brand Social Content: Maree Thiede Communication Brand Social Content: Jessica Suessespeck Starring Amin, Fanta, Chai, Hoseok, Kalle & Nigo Director/Photographer: Theodor Guelat, @theodorguelat Director of Photography: Dominik Panasiuk, @dominikpanasiuk Production Company: Stink Films, @stinkfilms @stinkberlin Executive Producer: Florian Hülbig, @florianchristophr Junior Producer: Maxine Schmidt, @whosmaxine Production Stuttgart Gaffer: Dominik Ramsteck, @dom_obdp 1st AC/Focus Puller: Luca Gruber, @luca_hc_gruber 2nd AC: Tim Schoberth, @schimtoberth Production Berlin 1st AC: Phillip Hummel, @phillipnils 1st AC: David Gaiser, @davogaiser Editor: Yannic Nixdorf via SE C Studio, @y_nixi via @sec.studio Online Editor: Max Eigentler @maxeigentler Colour: Jonny Thorpe via SE C Studio, @kingofcurtis via @sec.studio VFX: GENERA, @genera.live @johnnn_johnn_john Sound Design/Music: Alessandro Marinelli, @alessandromarinelli___ Photo Retouch: Kenny Gessner via Studio Gessner, @kenny_gessner via studiogessner
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1 year ago
Images for the launch of Ferrari Hypersail. Blending metaphorical visualizations with the first shapes of the hyper boat. Production: @truecolorfilms
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9 months ago