Geoff Schultz

So much of our time & energy gets spent pointing out what’s wrong. Complaining. Arguing. Trying to prove a point. But when I stop myself and choose gratitude, it changes my whole mood. Gratitude doesn’t erase the problems, but it makes me see all the good that’s in my life. So today, let’s collectively choose gratitude. What’s one thing you’re grateful for today? [drop it in the comments]👇🏼

You don’t plant a new tree every time you need paper. So why produce a new shoot every time you need content? Most teams forget how much content they already have sitting in their archives: 🖼️ Photos 🎥 B-roll 🎨 Graphics 📁 Old campaigns with fresh potential Instead of starting over, try this: Reduce. Reuse. Recycle. 🗑️ Reduce the waste. Stop creating from scratch when you don’t have to. 🔄 Reuse what already works. Most content has more life in it than we think. ♻️ Recycle your best assets into new campaigns, new stories, and new performance. That’s exactly what HypeKick’s Content Recycling Program was built for. We help teams do more with less and protect their creative resources in the process. If you want to save the trees (and your creative resources), DM us and we’ll show you how it works.

DISMANTLE THE HUMAN EGO Some of the hardest growth in life doesn’t happen on the outside. It happens in the quiet places where comparison fades and honesty finally has room to speak. In Romans 2, Paul calls our attention to the subtle things that can steer us without us even noticing: • That moment of self-righteousness that makes us feel a step ahead. • The quick judgment that highlights someone else’s flaws but minimizes our own. • The sense that we’re “doing fine” simply because life hasn’t confronted us yet. • The assumption that patience equals approval. • The slow drift from humility that slips in almost silently. If we’re longing for a life that feels lighter, clearer, and more grounded, God’s Word invites us to something different. A shift to look inward rather than outward. A choice to focus less on what others are getting wrong and more on who we’re becoming. A choice to trade comparison for curiosity, defensiveness for self-awareness, and pressure for honesty. Not to beat ourselves up, but to give ourselves space to actually grow. Choose to focus your energy on work that changes you.

Day 2 of the @wellbizbrands Next Starts Now conference was awesome. We loved hearing a bit from their new CMO, Michelle DeVore, on the importance of video & sharing stories of how their brands are impacting the lives of their customers.

Day 1 Recap for the @wellbizbrands Next Starts Now conference happening this week in Las Vegas 🎰 Everyone across the board has been so wonderful to work with. Makes our job easy!

You are simply the best. You have continually poured yourself out for this family. You make our lives amazing. You love us deeply and we are forever grateful for you 🤗💐

FOR SALE: Three accent chairs. All used once for a video shoot. Yellow chair from @allmodern - $200 Purple chair from @amazon - $100 Green chair w/ ottoman from @amazon - $150 DM if you’re interested.

Can any parents out there relate?

I absolutely loved this thought from @scottbelsky It’s so important to understand the purpose of planning. It’s not about creating a map with turn-by-turn instructions, but about creating space to understand where you’re at & where you’re headed. It gives you & your team an opportunity to get aligned around the mission & determine the best next steps to fulfill it. But the plan will change. 💬 Feedback will change your priorities. 🎯 Vision will narrow. ⁉️ And the effort required to execute these ideas is unknown. And making progress towards fulfilling the vision requires a confidence & willingness to toss the plans out when circumstances change. “You make progress by planning, but you succeed by deviating.”

Nothing better than bringing a brand to life with a little motion.

Faith starts the life of Christ. Character proves it is growing. When I read this passage, I love how Peter communicates faith as our starting point, the place where life with Christ begins. But he then shows us what that life looks like as it grows. He describes it almost like a movement outward. Faith begins to show up as virtue, a visible goodness in the way we live. That goodness leads to knowledge, a deeper understanding of God and His ways. As that understanding grows, it begins to shape our choices, forming self-control. Over time, that discipline builds perseverance, the ability to remain steady when life is difficult. And somewhere along the way, our lives start turning more fully toward God. Peter calls that godliness. From there, our hearts open toward others in brotherly love, and eventually that love expands into something even wider. Agapē is a sacrificial love that genuinely seeks the good of others. This is such a powerful picture of what it looks like to grow as a follower of Christ. Peter is not describing perfection. He is describing growth. Faith begins the movement. Formation deepens it. Love completes it.

Humility is not just a personality trait or a vague attitude. It is a choice of posture. In 1 Peter 5:5, Peter uses egkombōsasthe to illustrate humility as something you put on before serving others. This Greek word pictures a servant tying on an apron before getting to work. Before stepping into a conversation, a responsibility, or a moment where we could easily try to prove ourselves, we pause and “put it on.” Almost like saying to ourselves, I’m here to serve, not to be seen. There is something freeing about that. When we stop trying to secure our place or elevate ourselves, we can simply show up and care for people.