GDM GROUP | Marketing + Technology + Management

Blazing! Sizzling! Exciting! These are some of the words that describe the fiery, Brand Communicator Issue 102. The cover is an exclusive spotlight on Nigeria’s premier marketing technology and innovation powerhouse, GDM Group. It encapsulates the Group’s 15 transformative years of trailblazing innovation and impactful contributions to the marketing landscape, as well as its current steps to redefine itself as a full-fledged marketing, management, and technology innovation firm. It’s a loaded package with many exciting pull-outs. Download the e-copy free at www.brandcom.ng.

CREDICORP ROLLS OUT FIRST WAVE OF BENEFICIARIES FOR LOCALLY-ASSEMBLED VEHICLES In December 2024, CREDICORP launched a groundbreaking mobility credit fund to accelerate access to locally-assembled automobiles, partnering with major industry players like Nord, Innoson, Jets, CIG, NEV, and Simba. Promise Delivered: Last Thursday, the first wave of credit-backed consumers proudly drove off Simba Group’s factory with brand-new tricycles and motorbikes! As Nigeria’s largest assembler of two- and three-wheelers, Simba (TVS) produces 1,170 vehicles daily while providing jobs for 800 Nigerians. This milestone is a key step in CREDICORP’s Project S.C.A.L.E. (Securing Consumer Access for Local Enterprises), aimed at enabling 1 million credit-backed purchases of locally-made goods across five sectors by 2026. GDM is proud to have played a role in bringing this vision to life. Onward and upward! 🙌🏾 #CREDICORP #GDMmagic

MarkHack 5.0 is FREE. Yes, free. The only question is, will you be in the room? This is where media, marketing and tech collide. Where creators meet investors. Where ideas turn into opportunities. Don’t watch the future happen online. Experience it in real life. Register now: www.markhack.tech #MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #MediaMarketingTech @vgafolabi @startuplag @brandcommunicator @ekoinnovationcentre @gdmgroup

Real connection. No cap. Whether you’re on campus, at a gig, or chasing your hustle, Flexmobile keeps you connected to your people and your purpose. Fast, reliable, and fair, built for your life today. 🚀 COMING SOON – Be ready to experience Nigeria’s next-generation mobile network! 🌐 www.flexmobile.ng #FlexmobileIsComing #LiveTomorrowToday #NextGenConnectivity #DigitalFreedom

MarkHack 5.0 is back - bigger, bolder and with one of its most powerful lineups yet. This year, the stage brings together visionary founders, policymakers, marketing executives, AI innovators and creative disruptors shaping the future of media, marketing and technology across Africa and beyond. Learn from leaders like: • Dr. Victor Gbenga’ Victor @vgafolabi - Convener & Founder, Eko Innovation Centre @ekoinnovationcentre • Olatunbosun Alake @tunbosunae - Honourable Commissioner, Ministry of Innovation, Science & Technology, Lagos State • Zusi Inegbeniki @zusiine - Founder, FoundexAI @foundex.ai • Steve Babaeko - CEO/Chief Creative Officer, X3M Ideas @x3mideasng • David Meganck m - Founder & Chief Strategy Officer AfriMillions • Ilyas Kazeem @ilyaskazeem - Managing Director, Food Commercial Division, Flour Mills of Nigeria Plc @thefmngroup And this is only the beginning. More speakers. More innovators. More conversations defining what’s next. If you want to understand where AI, culture, media and technology are headed, you need to be in the room. Register now: markhack.tech/register Date: Friday, June 5, 2026 Time: 9:00 AM WAT Venue: Oriental Hotel, Victoria Island, Lagos For Sponsorship & Partnerships: +234 703 186 9646 #MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #MediaMarketing #Tech @thefmngroup @ilyaskazeem @foundex.ai @zusiine @tunbosunae @ekoinnovationcentre @vgafolabi @brandcommunicator @gdmgroup @x3mideasng @dochase

@simpa.ai joins MarkHack 5.0 as a speaker. @simpa.ai , Co-Founder of Tingtel @tingtelng is a fintech innovator driving digital financial access for underbanked communities in Africa. At Tingtel, he builds practical solutions that let users buy airtime at discounted rates, convert Airtime to cash, and access digital payments. At MarkHack 5.0, get ready to gain insights into fintech innovation, digital financial access and building technology solutions that drive inclusion, convenience and customer growth across Africa. Register now to attend conference: markhack.tech/register Date: Friday, June 5, 2026 Time: 9:00 AM WAT Venue: Oriental Hotel, Victoria Island, Lagos. For Sponsorship & Partnerships: +234 703 186 9646 #MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #MediaMarketing #Tech @ekoinnovationcentre @gdmgroup @brandcommunicator @tingtelng @simpa.ai @vgafolabi

Communities and people drive culture first. Algorithms only amplify what people genuinely connect with.” Uche Eze @goliveoneki At the first MarkHack 5.0 Pre-Conversation, the conversation explored the balance between human behavior and technology in shaping culture today. While algorithms influence visibility and scale, the real foundation of culture still comes from people, communities and shared experiences. Technology may amplify trends, but authentic human connection is what gives them meaning. As AI and digital platforms continue to evolve, one thing remains clear: culture starts with people. #MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #AttentionEconomy #MediaMarketingTech @startuplag @vgafolabi @ekoinnovationcentre @gdmgroup @brandcommunicator @goliveoneki

Algorithms are now economic and cultural allocators. They decide what gets amplified.” Mubarak Oduntan @mubrix At the first MarkHack 5.0 Pre-Conversation, the discussion went beyond technology into how algorithms now shape visibility, influence attention and determine what culture experiences at scale. From content and commerce to media and consumer behavior, the conversation explored how platforms increasingly control what people see, engage with and ultimately value. The question is no longer whether algorithms influence culture. The real question is: how much control have we already handed over? This is only the beginning of the conversations shaping the future at MarkHack 5.0. #MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #AttentionEconomy #MediaMarketingTech

Happening Today! Join us for a high-impact MarkHack 5.0 Pre-Conversation as we unpack: “From Consumers to Collaborators: The New Audience in the Age of AI” AI is changing the relationship between brands and people. Audiences are no longer just consuming content, they’re shaping it, influencing it and becoming part of the creative process itself. What does this mean for marketing, media, technology and the future of engagement? Get ready for bold conversations at the intersection of AI, culture, creativity and human behavior. Meet the Speakers: Emeka Agara @realagara , a full-stack software engineer and product designer. * Fopefoluwa Ibraheem @fopefoluwa_el , she leads communications in Tech Hive Advisory across work spanning Startup and Business Advisory, Corporate Governance, Emerging Technologies, Data protection, Cybersecurity and Digital safety. * Femi Kehinde, Senior Product & Brand Marketing Leader | GTM Architect | CMO Council Member * Olatunde Wealth @drolawealth is the Co-Founder and Product Marketing Lead at Microvarsity. Are you in media, marketing, tech, strategy, or innovation? Then this conversation is for you. Join us as we unpack the battle between algorithms, human intent, and the forces shaping culture in today’s attention economy. Tap the link in bio to join the conversations! https://bit.ly/Markhack5preconversation #MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #MediaMarketing #Tech @drolawealth @fopefoluwa_el @brandcommunicator @gdmgroup @ekoinnovationcentre @realagara

Before the main stage, the conversation starts here. Join MarkHack 5.0 Pre-Conversation with Emeka Agara @realagara , a full-stack software engineer and product designer building scalable digital products and driving AI and tech education. Expect insights on: • AI and emerging technology • Product innovation and scalable systems • Community building and tech talent development Tune in live on Zoom: /Mark5preconversation For Sponsorship, Collaborations & Partnerships: +234 703 186 9646 #MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #Tech @vgafolabi @startuplag @ekoinnovationcentre @gdmgroup @brandcommunicator @realagara

Before the main stage, the conversation starts here. Join MarkHack 5.0 Pre-Conversation with Femi Kehinde, Senior Product & Brand Marketing Leader | GTM Architect | CMO Council Member Expect insights on: - Go-to-market and growth insights Practical strategies for building, positioning and scaling brands in competitive markets. - Product and brand marketing expertise Lessons on driving customer engagement through impactful storytelling and market positioning. - Future-focused marketing perspective Insights into emerging trends shaping innovation, consumer behavior and modern marketing leadership. Tune in live on Zoom: /Mark5preconversation For Sponsorship, Collaborations & Partnerships: +234 703 186 9646 #MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #Tech @startuplag @vgafolabi @brandcommunicator @gdmgroup @ekoinnovationcentre

When conversations about MarkHack 5.0 come up, I already know that’s a room I need to be in. The right people will be there. The right conversations will happen. The only question is, will you be in the room? Register now to attend: www.markhack.tech/register #MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #MediaMarketing #Tech @startuplag @vgafolabi @brandcommunicator @ekoinnovationcentre @gdmgroup