Brand Communicator Issue 113 is out with an engaging package. It’s an edition that celebrates fearless women turning strategy into impact and ambition into legacies. The cover story of this special edition is the remarkable story of the amazing Golden Penny Foods Amazons.
Download a free e-copy at www.brandcom.ng to read the full scoop of all their incredible exploits!
Brand Communicator Issue 111 is out with a bang. Our first edition for the year. The cover story in this edition focuses on the ten action years of Algorithm Media. A team that has consistently demonstrated uncommon foresight. While others waited for industry shifts, Algorithm Media anticipates them—evolving its capabilities from traditional media buying to digital integration and data-centric audience architecture.
Savour the trajectory, the journey of an agency that speaks volumes about the quality and consistency of service delivery.
Head to www.brandcom.ng to download e-copy and read other segments specially packed for your reading delight.
Brandcom Awards 2025 was a huge success. Here is how it went down, captured in a few frames.
#BrandcomAwards2025 #CelebratingExcellence #MarketingExcellence #BrandEngagement #Innovation #BrandCommunicator #Top35Under35
Malta Guinness built a first of its kind, large scale mosaic installation at Shitta Roundabout to launch “Every Side of You” Campaign
The mosaic was made up personal items contributed by youths across the country. Items that represents various professions and passions like fashion, medical, sport, Law, student, etc were used to form the letters in “Every Side Of You” sand installed at shitta roundabout, Lagos.
This is not just a campaign launch, it’s experiential marketing and brand experience at its best.
#NourishingGoodnessForEverySideOfYou #EverySideOfYou
@topesule joins MarkHack 5.0 as a speaker.
Tope Sule @topesule is the Brand Manager for Indomie Nigeria @indomie_nigeria , where he leads culture driven marketing and consumer engagement initiatives for one of Nigeria’s most iconic brands.
He is known for blending creativity, cultural intelligence and data driven insight to build impactful brand experiences across the FMCG industry. Recognized as one of Nigeria’s Top 35 Under 35 Marketing Communications Professionals, Tope is also passionate about mentoring the next generation of marketing and creative talent through his work with Orange Academy.
At MarkHack 5.0, get ready to gain insights into culture driven marketing, consumer behavior and building brand experiences that create lasting impact and relevance.
Register now to attend conference:
markhack.tech/register
Date: Friday, June 5, 2026
Time: 9:00 AM WAT
Venue: Oriental Hotel, Victoria Island, Lagos.
For Sponsorship & Partnerships: +234 703 186 9646
#MarkHack5 #TheCultureAlgorithm #AIxHumanExperience #MediaMarketing #Tech
@gdmgroup@vgafolabi@startuplag@ekoinnovationcentre@brandcommunicator@indomie_nigeria@topesule
ELEV8 MEDIA, one of Lagos’s foremost premium outdoor advertising companies, today announced the launch of its new digital platform at elev8mediabookings.com making premium out-of-home (OOH) advertising inventory in Lagos fully accessible online, complete with live rates, billboard specifications, photo galleries, and instant enquiry capabilities.
The platform gives advertisers, media buyers, and brand managers direct access to ELEV8 MEDIA’s full inventory of seven prime billboard locations across Lagos’s highest-traffic corridors, including CMS Marina, TBS (Tafawa Balewa Square), Victoria Island, Osborne, Lekki, and Oworonshoki. Each listing displays full technical specifications, dimensions, daily and monthly impression data, and 2026 advertising rates, without the need for a phone call or an intermediary. Visitors can browse every billboard, view a complete photo gallery, and send an enquiry directly via WhatsApp or email in a single tap.
Read more on www.brandcom.ng
The world’s most celebrated football competition now has an official soundtrack. The recently released signature song by football’s world governing body, FIFA is titled “Dai dai”.
The release comes from a vibrant joint effort of Colombian music icon Shakira, and Nigerian Afrobeats sensation, Damini Ogulu, widely known as Burna Boy.
The song was released via Sony Music Latin last Thursday. The track went live simultaneously on all major streaming platforms. The track captures the energy, passion and global spirit which will define the greatest sport show on earth.
Shakira personally broke the news to her followers on social media, posting: “Dai Dai is here. The @FIFAWorldCup 2026 starts now!”
Read more on www.brandcom.ng
The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical communication and capacity building within Nigeria’s organised private sector.
The framework for the partnership was established during a courtesy visit by the leadership of the NIPR Lagos Chapter, led by its Chairman, Samuel Ayetutu, PhD, fnipr, to the President and Chairman of Council of LCCI, Leye Kupoluyi.
The collaboration will focus on organising specialised training programmes, workshops and professional engagements designed to enhance the communication competencies of entrepreneurs, corporate executives, business leaders and communication professionals across various sectors of the economy.
Read more on www.brandcom.ng
Sola Mosuro, the newly appointed Creative Director at X3M Ideas, has said he harbours no fear of artificial intelligence displacing human creativity in advertising, arguing instead that AI is simply the latest tool in a long line of technologies that creative professionals must learn to harness rather than resist.
Mosuro made the remarks at the sidelines of the public presentation of the X3M Intelligence GenZ Drinking Report last week, where the agency’s Strategy Lead, Ayoade Omolola, presented findings to stakeholders in the marketing communications, consumer goods and beverage industries at the Lagos Marriott Hotel Ikeja. He was responding to a question about AI connectors now embedded in platforms like Meta and Claude that allow virtually anyone, without professional training, to generate ad strategies, develop campaigns, and execute creative concepts from scratch, at no cost.
“If the question is whether it makes me feel threatened, it does not,” he said. “Because AI is the tool. A creative person looks at the tool and begins to think of creative ways to use that tool.”
Read more on www.brandcom.ng
Google has introduced “Pause Point,” a built-in feature for Android devices designed to interrupt users before they open apps prone to endless scrolling. The strategic move positions the tech behemoth as a guardian of digital wellness, at a moment when regulators worldwide are intensifying scrutiny of social media’s impact on consumers.
The feature works by enforcing a mandatory 10-second pause whenever users attempt to open apps they’ve marked as distracting, including TikTok, Instagram, X, and YouTube. This pause interval offers users a moment to reconsider, potentially redirecting them toward healthier activities.
Read more on www.brandcom.ng
