i believe it's incredibly important to understand the conversion in the industry from 1kg of green coffee to the # of units of cups or bags
i hear people speak about how expensive green coffee is $/kg, yet they don't consider what they get in terms of finished product...
want to see your entire menu sell more? put a price anchoring coffee on the menu - better yet, put Panama Geisha on your menu, and you'll see velocity within your whole list
get easy access to Panama Geisha @fwdcoffee #coffee #panamageisha #specialtycoffee
The first of a series of in depth conversations with Panama coffee producers, starts with Daniel Peterson of Hacienda La Esmeralda.
@daniel.peterson9@haciendalaesmeralda
The full 1.5 hour conversation is available on @buythedrip.coffee YouTube - a new conversation launching weekly.
This is the beginning of a large scale storytelling project, supporting @fwdcoffee as a top source of access for Panama Geisha and Varietals.
You can shop some top green selections of Esmeralda Geisha available at www.forward.coffee @fwdcoffee
Panama Geisha forever
🌸🌼🌺
World champions in the house! 🏆 Huge thanks to @fwdcoffeee for bringing @jeon_jooyeon , @charlie_chuvely , and @junstarpark by to cup our competition lots.
Such an incredible afternoon of coffee and conversation! ☕️✨
Great session in the lab today. 🧪 Putting our newest lots to the test with Cole @fwdcoffee and UK Barista Champion @roosalyydia@specialguestscoffee
Thanks for the visit and the great vibes! ☕️✨
