Nothing hits quite like hearing your mom say, “good job.” 🥹
So much of Paro is inspired by the flavors, meals, and memories we grew up with, which means getting our moms’ approval feels like the highest honor possible. The moment they love it, everything feels worth it.
Happy Mother’s Day to the women whose recipes, standards, and love shaped the way we cook, eat, and share food ❤️
These aren’t just flavors to us. They’re memories from busy kitchens, family dinners, and the meals we could not wait to eat growing up. Every chip is inspired by the comfort and joy of Pakistani food culture. 🌶️✨
Paro is officially on shelves at @biritesf 🥹💚
I first visited Bi-Rite almost 10 years ago and immediately fell in love with everything about the store (the team! the products! the ice cream!) . Seeing Paro there now feels unreal 🫶
It’s been so exciting working with the team at @faire_wholesale , and we finally got to meet them in person thanks to @startupcpg arranging the intro. We genuinely wouldn’t be here without all the people who’ve helped Paro grow along the way ❤️
If you’re in San Francisco, swing by the Polk Street location, grab a bag of Paro Chips, and let us know what other SF stores you’d love to see us in next ✨
Still can’t believe we get to say this… ✨
We’re officially joining the @biritesf family 🫶
Come celebrate with us tomorrow and try our Paro Chips paired with @eatbezi labneh 🤍 It’s the perfect combo and we can’t wait for you to taste it.
📍 Polk Street location
⏰ 3–6 PM
Stop by, say hi, and snack with us 💫
And thank you to the real OGs @startupcpg for making this all happen. ❤️
reviews like these ❤️🥹
“The chips are unbelievably crispy, and knowing that these are made with lentils and avocado oil make my afternoon snack cravings feel less guilty. :) I love all three flavors, they are so unique and delicious. Nothing on the snack aisles tastes like this, I highly recommend!”
Chippy boys, but make it Paro. 💁🏽♀️
We paired our salt & pepper lentil chips topped with pastrami, parmesan, pepperoni, and a drizzle of balsamic reduction. The result: a perfectly over the top snacking situation.
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