Our first stop on the Founders & Funders Roadshow was Los Angeles last night — and it was a success! 💰
We brought together investors and brands for 1:1 meetings, panels with VCs from CAVU Consumer Partners, Selva Ventures, and Willow Growth Partners, and a special fireside chat with Chrissy Teigen from Cravings by Chrissy Teigen.
And yes — we already heard that a brand walked away from our last F&F NYC event in December 2025 with a big check from a VC they met there. This is exactly why we do this. 🎉
Next up: NYC, Austin, and SF — leading to our main Founders & Funders event on December 10th in NYC. Stay tuned.
Founders & Funders: Roadshow shines a spotlight on the most relevant CPG investors in each region through a cross-country tour. It’s a chance for brands to connect and learn in an intimate setting, with sampling opportunities for the most exciting products.
A huge thank you to our sponsors — Rosenthal Capital Group, Rho, Escalon, Circana, and Advantage Solutions / FDM Sales. We could not put on these events without you.
Stop spending hours searching the internet or asking ChatGPT 🤖 for answers you could get in minutes. 💻
This is your sign to join the Startup CPG Slack.
No fluff. Just founders, operators, and industry experts who've actually been there — sharing what works, in real time. It's the group chat you wish you had when you were building your brand.
Put down the laptop and stop doom-scrolling on your phone because everything you need is already in one place. 📱
Drop "SLACK!" in the comments and we'll send you the link via DM. It takes 2 minutes to join, it's completely free, and it's totally worth it.
#StartupCPG #CPGCommunity #SlackCommunity #CPGBrands
Are you a CPG brand fundraising this year? The Founders and Funders Roadshow is coming to you! 💰🚗
We’re visiting four cities with investors who are actively writing checks. This mobile version of our December event is designed to connect founders with investors faster.
The dates are:
🗓️Los Angeles on April 27
🗓️New York City on May 12
🗓️Austin on June 9
🗓️San Francisco on August 17
The focus is on investor-ready one pagers. Brands submit a one pager and secure a ticket to be eligible for 1:1 meetings. Investor review submission before the event to choose the founders they want to meet.
One pagers are due by March 20 for Los Angeles, April 7 for New York City, May 7 for Austin, and San Francisco details will be announced soon.
BUY YOUR TICKETS ASAP, we can’t include you in the pre-selected meetings if you buy last minute. Even if you’re not selected for 1:1 meetings, you’ll still get valuable face time with investors writing real checks.
Comment “Roadshow” and we’ll DM you the links to sign up!🎟
OPPORTUNITY KNOCKS: WHOLE FOODS MARKET UK! 🚪✊
If you’re not familiar, Opportunity Knocks is our email initiative giving Startup CPG brands direct, exclusive access to submit to leading retailers, distributors, and key industry stakeholders. This time, brands are submitting for review with Whole Foods Market UK — helping them find the most exciting new and emerging brands.
This is a genuinely special opportunity. Getting in front of Whole Foods Market UK means potentially putting your brand in front of a completely new market, one that’s hungry for innovative products.
They will also be hosting a live fireside chat with the decision makers behind the submission campaign on May 18th! The submission window for Whole Foods Market UK closes May 28. Get all the details in our newsletter.
Head over to startupcpg.com/ok or comment “Opportunity Knocks” to get signed up for our newsletter and apply today.
#StartupCPG #OpportunityKnocks #WholeFoods #CPG
Attending a Startup CPG webinar or pitch opportunity can change everything.
Aveyo Avocado Foods is proof. After joining one of Startup CPG’s webinars on How To Work With Hungryroot, Tony got the chance to rocket pitch the Hungryroot buyers live at the end of the session and he took it. 🥑
That one opportunity turned into a conversation with the buyer the very next week. Fast forward to March 2026, and Aveyo launched their 2oz Original Avocado Spread with Hungryroot — now featured in 4,000+ recipes as the #1 SKU in its category.
Swipe to see how Aveyo was created. 👉
Follow @aveyoavocado for more on their journey.
Stay tuned — we’ll keep spotlighting incredible founders in our Startup CPG Wins series! 🙌
#StartupCPG #CPGFounder #StartupCPGWins #AveyoFoods
📰 Newswire Roundup is here!
It’s been a busy yet exciting time for our emerging brand community, and these latest press releases are seriously worth celebrating. From nationwide launches to award-winning moments, there’s no shortage of big wins happening in CPG right now. See below for a peek at some of the headlines:
✨@oneuponacoconut
✨@lottiesmeats
✨@daddyshomemadesyrups
✨@drinkluba
✨@getlibre
✨@essentialcandy
✨@auxdelicesdesbois
✨@microjoyful
✨@lottiesmeats
✨@olizzifoods
Got a milestone worth sharing? The Startup CPG Newswire is a FREE publishing service for emerging brands to get their news in front of the entire CPG community. Submit today at the link in bio.
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#NewswireRoundup #CPGNews #PressRelease #CPGCommunity
Our 2nd stop on the Founders & Funders Roadshow is a wrap — and NYC delivered! 🗺️🚗💰
We brought together investors and brands for 1:1 meetings, meaningful networking, and a panel on The Checklist: Building Conviction in a Brand, moderated by Hannah Dittman.
Thank you to our speakers Daniel Faierman of Habitat Partners, Alex Malamatinas of Melitas Ventures, Luba Safran of Mondelēz International, and Dee Charlemagne of Walmart for bringing the insights and making it such a great conversation.
Next stop: Austin and SF, leading into our main Founders & Funders event back in NYC on December 10th. Stay tuned.
A huge thank you to our sponsors who make all of this possible — Rosenthal Capital Group, Rho, Jaine PR, Merciv, Withum, and Circana.
#StartupCPG #FoundersAndFunders #CPGCommunity #CPGInvesting
We host nighttime events after trade shows to celebrate, connect, and network with the Startup CPG community 🍹✨ Stay tuned for night events we are hosting at Summer Fancy, UNFI Shows, Newtopia Now, and more!
#StartupCPG #CPGCommunity #BeverageForum #CPGFounders
Hot Brands of 2026: Roaring Fork Mill 🌾
A family-run stone flour mill near Aspen, Colorado, Roaring Fork Mill focuses on freshly milled flour from heritage grains that are Regenerative Organic Certified. They give us a nutrient-dense staple ingredient that’s easily digestible and more flavorful compared to conventional flour. And on top of that — they upcycle! Spent beer grains become their delicious graham crackers. 🍪
At two recent shows, buyers swooned over the quality of these products and the warmth of the family. We watched one of the largest school systems place weekly POs on the spot. They even won a 2025 Shelfie Award for Best in Sustainability!
We’re expecting big things from Jacob Trumbull & team.
Have you tried Roaring Fork Mill yet?
#StartupCPG #HotBrands #CPGCommunity #FoodandBeverage #HealthandWellness
Most brands are doing influencer marketing completely backwards. 👀
In this episode, Daniel Scharff talks with Myriah Castillo, President of JoyByte, and Val Ponce De Leon, Head of Influencer at JoyByte, about what actually drives results — and why chasing one-off sponsored posts usually falls flat.
From micro influencers that outperform celebrities to turning creator content into ads, emails, product page assets, and organic social, this episode breaks down how emerging brands should really be thinking about influencer strategy in 2026.
If you’re trying to grow your brand without wasting money on influencer campaigns that don’t convert, this one’s worth the watch.
Link in bio for the full episode.
#StartupCPG #InfluencerMarketing #CPGBrands #ConsumerBrands #Joybyte
Say it how you want to…our Grocery Run events are where it’s at if you’re looking to connect with retailers🙌🏻🛒
#GenZvsMillenial #GenZ #StartupCPG #CPG #GroceryRun
