The USPS Dilemma: Why a Fixed-Cost Network Is Colliding With Shrinking Mail and Volatile Packages
/p/the-usps-dilemma-why-a-fixed-cost
#usps #magazine #magazines #paper #print #catalogs #catalogs
Announcing our second speaker at Print-First Futures on March 20th at @headhi_ny !
In this focused case study, @tiffany_jow of @untappedjournal highlights why the publication is not glorified catalogue for its publisher, the design company @henrybuilt , but a strategic asset. She’ll show how a print platform can deepen trust, articulate brand values, and turn readers into long-term believers—while simultaneously contributing to the wider design industry and to journalism in genuine, tangible ways. This is a candid look at what happens when a brand stops chasing attention and starts building cultural authority instead.
Print-First Futures is supported by @freeportpress . Tickets are available at headhi.net and via the link in bio
The Paper Advantage: Why Schools Are Relearning an Old Lesson
After years of “devices first,” educators are rediscovering what cognitive science has said for a long time: paper is still a better interface for deep learning.
#print #learning #education
Catalog ROI Is Back... But Only If You Mail Smarter
Brands aren’t “nostalgic” about catalogs… they’re dealing with reality: rising digital costs, crowded feeds and attribution noise make reach more difficult.
/p/catalog-roi-is-back-but-only-if-you
#catalog #catalogs #usps
Fashion never stopped loving print. It just stopped treating #print like “media” and started treating it like product again: collectible, tactile, slow, and worth keeping.
/p/fashions-offline-flex-why-print-still
Print + Digital: When Attention Pays
How #catalogs, #magazines, and #directmail earn attention - and how digital converts it into measurable sales
/p/print-digital-when-attention-pays
We've started a Substack! Here is our 2nd article: USPS Promotions in 2026: A Publisher-Friendly Playbook (Magazines + Catalogs)
/p/usps-promotions-in-2026-a-publisher
#magazine #magazines #paper #print #usps #postage
Who said print is passé? 📚✨ Check out these catalogs from LEGO and Amazon – yes, Amazon! Even the giants of online retail recognize the unique charm and effectiveness of printed catalogs. They offer a tangible, engaging shopping experience that a screen just can't match. Dive into a world where you can actually feel the pages turn and your imagination come to life. Because sometimes, the best browsing isn't done with a click, but with a flip!
#printisalive #catalogmagic #tactileshopping #amazonfinds #retailtrends #offlineadventures
