Paul De La Cerda

Growing up, all the way through high school, Saturdays weren’t always for hanging out, they were for work. My parents, siblings and I would spend the day cleaning a church with offices. I won’t lie, it wasn’t always easy. There were plenty of times I wished I could be out with friends, doing what everyone else was doing. But I showed up, because that’s what we did, we showed up for each other. (I eventually had time to go with friends as I cleaned faster lol so we can leave early lol) My parents taught us something that stuck: family means helping, supporting, and carrying the load together. Whether it was cleaning, cutting grass, or doing whatever needed to be done, we did it as a team. There wasn’t money involved. It wasn’t about that. It was about doing our part because we had to…because that’s how we made it. Back then, I didn’t always appreciate it. Some days, I even hated it. But looking back now, I’m grateful for every bit of it. It taught me discipline, work ethic, and what it means to stand beside the people you love. Now, when I’m at the studio, especially when I’m there alone, cleaning…it hits different. It’s quiet, almost therapeutic. It takes me back. Not just to the work itself, but to those moments with my dad… learning, growing, and just being together 🙏 Much love 🫡

Wow. What a blessing to witness this together. Safe travels, brave Astronauts 🙏 #nasa #artemis #tothemoon @nasa @nasaartemis

There’s always a time in our line of work where nothing is happening. No phone calls, no emails, no meetings, no filming, nothing. And that’s ok. Part of the game. Earlier this year, when the pace slowed down, we used it as a chance to grow. To get better at what we do. To stay creative. We’re excited to share what we’ve been building! Friday 🙏🏽🎥 - - - #filmmaking #videography #cinematography #filmmaker #behindthescenes #postproduction #filmmakinglife #filmmakersworld #marketingagency #cameragear #setlife #filmmking #filmmkrs #texasproductioncompany #texasfilm #creativeagency #filmcrewmagazine #camerasetup #filmset

“Those who enjoy the freedoms we have often forget that they were paid for by the lives of brave men and women.” Many years ago, @grangersmith and I created a documentary that told the stories of five fallen soldiers and the immense sacrifices they and their families made so that we could live free. It was by far the most challenging project I’ve ever worked on, physically and emotionally. But even that doesn’t come close to the pain and loss their loved ones carry. Gratitude doesn’t feel like a big enough word. I will always remember them, their names, their stories, their sacrifices. #memorialday Army 2nd Lt. Peter H. Burks Marine Lance Cpl. Matthew W. Holloway Army Sergeant Dillion D. Naslund Marine Lance Cpl. Ty Hart SOC (Seal) Aaron Vaughn

Put these @raybanmeta glasses to work capturing set life vibes on our latest commercial shoot! SUPER proud of the work we did on this commercial, can’t wait to see it on the air (very soon) 📺 👀 . . . . . . #filmmaking #videography #cinematography #filmmaker #behindthescenes #postproduction #filmmakinglife #filmmakersworld #marketingagency #cameragear #setlife #filmmking #filmmkrs #texasproductioncompany #texasfilm #creativeagency #filmcrewmagazine #camerasetup #filmset #commercial

Here’s a small look at some raw BTS moments from our CAST Schools shoot! The full video link in bio. As I’m sure many of you have experienced, there are always unpredictable factors out of your control, whether it’s an intercom suddenly blasting music 😢, stubborn chairs that don’t cooperate 😤, or massive windows flooding the room with light 🧎🏽‍♂️ With every job feeling like a race against the clock, you often have to rely on experience and intuition (we don’t have either😂 jk!) Whether on a large or small set, it all comes down to trusting your gut feelings and the practical filmmaking techniques you refine over time. We LOVEEE us a challenge 💪🏽 . . . #videography #cinematography #filmmaker #behindthescenes #postproduction #filmmakinglife #filmmakersworld #marketingagency #cameragear #setlife #filmmking #filmmkrs #texasproductioncompany #texasfilm #creativeagency #filmcrewmagazine #camerasetup #filmset #interviewprep

We definitely got our steps in shooting this one 🎥🏃🏽‍♂️💨 Full behind the scenes video up on YouTube, link is in our bio . . . #videography #cinematography #filmmaker #behindthescenes #postproduction #filmmakinglife #filmmakersworld #marketingagency #cameragear #setlife #filmmking #filmmkrs #texasproductioncompany #texasfilm #creativeagency #filmcrewmagazine #camerasetup #filmset #soccertraining #soccervideos

If only lighting six people was actually as easy as this reel made it out to be 😭 Full behind the scenes video linked in bio, its a vibe . . . #videography #cinematography #filmmaker #behindthescenes #postproduction #filmmakinglife #filmmakersworld #marketingagency #cameragear #setlife #filmmking #filmmkrs #texasproductioncompany #texasfilm #creativeagency #filmcrewmagazine #camerasetup #filmset #grupofrontera #billboard #norteno

Our trip to McAllen, TX, to film @grupofrontera for @billboard was an absolute blast! We had an amazing time collaborating with the incredible Billboard team and hanging out with the band. It was truly an unforgettable experience, and we’re excited to share it with you. Watch the full journey on YouTube, link in bio! . . . #videography #cinematography #filmmaker #behindthescenes #postproduction #filmmakinglife #filmmakersworld #marketingagency #cameragear #setlife #filmmking #filmmkrs #texasproductioncompany #texasfilm #creativeagency #filmcrewmagazine #camerasetup #filmset #grupofrontera #billboard #norteno

Very fortunate to have gotten our hands on some new Afidus timelapse cameras courtesy of @timelapsecameras . Definitely a much-needed upgrade for our timelapse game and an exciting opportunity to test these cameras' capabilities. The results have been INCREDIBLE so far! 🎥 ⌛

Our team @encimamedia walked away with 7 awards, including two Gold! Huge honor and an even bigger moment for our team. The @adfedsa event was a vibe, great food, great people, and a room full of talent. But these wins aren’t just about the trophies although it’s awesome to have! They represent the late nights, the trial and error, the constant no’s before that one yes, and those moments where we questioned everything but kept pushing forward. This is also for our families and friends, the ones who’ve had our backs from day one, in an industry that isn’t always easy. Proud of this team. Grateful for the journey. Let’s keep rising! 🙏🫡

This Neon Sign from local San Antonio business @Vivaneonsigns is so awesome! First time opening up about the story behind our company name and logo for it has a deep personal meaning now that pops has passed away.