📍 The Auction 2026 by Terrence Higgins Trust, Christie’s London
During the development of personal brands for FprBuro Communications Agency’s art residents, we focus on participating in international group exhibitions, art fairs, biennales, and cultural museum and institutional projects. We also involve artists and their works in landmark events organized by major auction houses. This allows emerging, underrecognized, and mid-career artists to increase the estimated value of their pieces and establish themselves among the relevant target audience, including art dealers, investors, groups of collectors, gallerists, museum directors, and institutional representatives.
Today, we are sharing a case realized with the support of #FprBuro for artist, and philanthropist Natalia Kapchuk. On March 25th, artwork “Midas Touch,” 2022, from The Lost Planet series was featured offline at one of London’s most prestigious auction houses,
@christiesinc , as part of The Auction 2026.
The pre-bidding format took place from March 16th to 25th on a prestigious fundraising online platform organized by
@terrencehigginstrust . This annual charity event, supports Terrence Higgins Trust, an esteemed UK-based charitable organization that advocates for sexual health and the fight against HIV.
@kapchukart graciously contributed the artwork, which was sold for the suggested reserve price of £10,000, within the guide price of £12,000-18,000 indicated in the catalog. This sale, given the starting price and the estimated range determined by the auction house’s internal expertise, confirms the sustained growth of interest in the artist’s practice on the international stage and marks its transition into the realm of institutional and collector attention.
FprBuro provided full support and art management for Natalia Kapchuk’s participation in the project, offering art advising during negotiations with the organizers regarding the formation of the valuation, the starting price, and the artwork’s estimate. This included coordinating the project agreement and donation catalog form, and developing accompanying materials that reflected the strategic positioning of the artist and the art object.