Backing the next generation of creators with more than just belief but with structure, support, and real investment. From identifying raw potential to helping creators scale sustainably, this is about building a system where talent is nurtured, guided, and positioned to thrive. Think of Joy, Inc. as a new model for creative growth that’s intentional, strategic, and built for the future, enabling creators, building ecosystems, and shaping what’s next.

Your questions about breaking into media, raising capital, building impact, and navigating tech answered LIVE. Join us February 21st for a YouTube conversation on Opportunities for Young Africans, featuring @jennifermairo , @faithadewale_ , @inam.maso , and @kanyinsola_olukoya We'll also introduce the Fourthmainland Fund and show you exactly how young creatives can plug into what we're building. Prizes. Internships. Mentorship. Books. And a seat at the table. See you on Saturday, 11:30 AM. #WithChude #MadeinAfrica

"Tag every creator, storyteller, skitmaker, community builder, community manager, and media professionals you know to apply for the FOURTHMAINLAND FUND which is a commitment of $500,000 anchored by Chude Jideonwo @chudeity Register now at fourthmainland.com You don't want to miss this opportunity. Video credit: @olorisupergalmedia

We’ve officially opened pitches for the FourthMainland Creator Fund — announced three months ago. This is not a grant. It is an investment. It is for African digital creators building a clear path to multi-million-dollar creator businesses. It is a minimum personal commitment of $500,000 from our founder and chair, whose media holding company and investment portfolio includes some of Africa’s most successful content and communication brands. It has however welcomed other mission-aligned investors who have joined the investment club created to increase the fund. Individual and institutional investors and funders who can to join or enable our work to expand the fund can email us on [email protected]. The fund has no maximum ticket size: investments will be made to fit the individual investees as we select investible creators and ventures that make it through our extensive due diligence process. We are content-agnostic - so all kinds of content creators are welcome as long as they create for or from Africa and as long as it’s digital-first anywhere from YouTube to Substack, Nestuge to Selar, Kajabi to OnlyFans, Vimeo to Spotify. We however prioritise ventures and creators that have clear commerce rails via streaming or community and creators based in Africa - even as we also welcome visionary ad-first creators and exciting African creators from across the world. This fund demonstrates our deep belief in Africa’s content creators as the future of independent media and socio-economic resurgence for our beloved content - we are determined to facilitate the exponential growth of this massive creator moment. Apply now on fourthmainland.com. Spread the world. Let’s accelerate Africa’s creator economy.

What investors keep missing about Nigeria’s creative economy is simple. You can’t import Western models into a market shaped by a different history, culture, and behaviour. Our strength has never been in copying systems that don’t fit, but in building new ones that reflect who we are. It’s time to stop trying to tell African stories to the world, and start telling them for ourselves.

We’ve reviewed a ton of applications. A lot of incredible talent, but just 2 AI-first creators have hit the high mark so far. We’re looking for scale, clarity, and execution. We’ll invest up to $10,000 in one creator — but we’ll close the pitch only after we hit 7 investible options. So if your work is already live, already sticky, already scaling — or if it’s on its way there — show us. Or if it’s someone you know or a creator you follow, tell them to pitch. fourthmainland.com/pitch. Let’s go, people! 🔥

Presenting Africas first creator economy record label.

Things moved fast after I announced the Fourthmainland Fund. What began as a personal $500,000 commitment has now evolved — thanks to mission-aligned investors — into a full investment club. So before we go fully operational in January, we’re testing a few high-stakes, high-signal opportunities. First up: We’re investing up to $10,000 in one badass AI-first content creator. If you’re already using AI or GenAI to create high-impact content — text, video, audio, whatever — and you can show it has or could reach millions per drop, we want to see your pitch. Format doesn’t matter. Platform doesn’t matter. Accent doesn’t matter. Execution. Stickiness. That’s all that counts. Submit your pitch right away on fourthmainland.com/pitch. The pitch closes as soon as we have a minimum of 7 investible creators on or before 30 November. I am so excited to meet you guys. Let’s gooooooo! #FourthMainland #AfricanCreatorEconomy

The Fourthmainland Fund. Because the African Creator Economy is not just a financial and economic revolution. It’s a social and political one. It’s Africa taking back ownership of its own story. fourthmainland.com. Signed: Chief Storyteller for the African Creator Economy 😎

I haven’t been this excited about an announcement in a long time. Yesterday at the Africa Creative Market, I unveiled the Fourth Mainland Creator Fund, a $500,000 (₦1 billion) commitment to support African creators with direct capital to build, scale, and thrive. I also shared that after five fulfilling years, I am stepping down as CEO of Joy, Inc. and handing over to Jennifer Mairo, who has relocated from Dallas to Lagos to lead this new chapter. Empowering creatives is not just important. It is the backbone of the creator economy, a global industry worth over $104 billion, with more than 50 million independent creators already monetizing their passions. Africa is next, the numbers show it, and the future confirms it. #4ML #FourthMainland #OvertakingIsAllowed #CreatorEconomy

At the Digital Creator Africa Summit/Africa Creative Market where I gave the keynote address this morning titled ‘Overtaking Is Allowed’, I delivered a manifesto as to why the creator economy in Nigeria and in Africa is the most important socio-economic revolution this continent has seen in a generation. I believe in it so deeply that I am putting my money where my mouth is. As I celebrate 25 years in the media, I have never been more hopeful and certain about the future of Africa’s independence media - it is creators. And so I announced that in January 2026, I will be launching The FourthMainland Creators Fund (FourthMainland.com), through which I will be investing $500,000 - almost N1 billion - of my personal money into Nigerian and African creators starting from next year. We’re searching for the next Mark Angel, the next Linda Ikeji, Africa’s Mr. Beast. The fund will be managed by Joy, Inc. under the leadership of its new chief executive officer, Jennifer Mairo @jennifermairo . She will also be building the FourthMainland “record label” of superstar creators. This is the most exciting phase of my life. Let’s go! #4ML #FourthMainland #OvertakingIsAllowed