@foundation Instagram profile, stories

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We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards. Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫 Thank you @beautymatterofficial for this incredible recognition. Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

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9 months ago

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Honored to be named Beauty Agency of the Year for The PR Net Next Gen Awards for a second time. We are so grateful to our incredible team, clients, and partners for your collaboration and support. Here’s to building beauty brands that last, starting with a strong foundation. Thank you @theprnet

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1 year ago

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Foundation is honored to be named to the #PRNet100 for another consecutive year! We're beyond grateful to be recognized within the incredible world of outstanding talent, innovation, and influence that the PR industry holds. This is a true reflection of the hard-working team behind the scenes and the incredible partners we get to work with each day. Thank you @theprnet

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1 year ago

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Foundation Now Representing: Sluﬀ @sluffskin Sluﬀ is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, eﬀective, and immediate, Sluﬀ brings the bathhouse experience home through a streamlined ritual focused on smooth, sluﬀ-clean skin. With its debut Sluﬀ It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean. For all questions and inquiries, please contact: sluﬀ@wearefoundation.co

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3 days ago

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ICYMI: Beauty took center stage alongside fashion at the 2026 Met Gala, with Foundation brands behind some of the night’s top glam moments inspired by this year’s “Fashion Is Art” theme — from statement nails and luminous skin to softly sculpted makeup, and effortless red carpet hair. @apresnailofficial : Emma Chamberlain by Tom Bachik Doechii by Rachel Sun Beyoncé by Angel My Linh Laufey by Yoko Sakakura Rosé by Betina Goldstein Zoë Kravitz by Betina Goldstein Charli xcx by Naomi Yasuda @patricktabeauty : Georgina Rodriguez by Patrick Ta @daehair : Suki Waterhouse by Jacob Rozenberg Ayo Edebiri by Jacob Dillon @briogeo : Chase Infiniti by Coree Moreno @paulaschoice : Alysa Liu by Tami El Sombati

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8 days ago

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ICYMI: @swanbeauty_us partnered with @acquired.style style for the ultimate bachelorette weekend 💍✨ From getting-ready moments to glam touch-ups, the SWAN Beauty Mirror was the ultimate plus-one, bringing personalized skincare insights, step-by-step makeup guidance, and confidence-boosting routines straight to the celebration. Think: your beauty routine, elevated (and a little more fun) for every champagne toast and night out. Powered by AI, the mirror analyzes skin, builds customized routines, and guides makeup application in real time, making it the perfect companion for big events and everything in between. A weekend powered by good glam, great friends, and beauty that keeps up with every moment. Available now on swanbeauty.com.

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15 days ago

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Herochella SZN 2 🌵✨ @herocosmetics took over the desert with our influencer house—serving clear skin, good vibes, and nonstop content all weekend long. From pool floats to custom airbrushed tees, every detail brought the Herochella energy to life 💛 Still not over it… what happens at Herochella deserves a replay.

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23 days ago

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Foundation Now Representing: Aprés Nail The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for eﬀortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails. For all questions and inquiries, please contact: [email protected]

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1 month ago

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Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨ From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊 Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty . For all questions and inquiries, please contact: [email protected]

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1 month ago

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Introducing this year’s @incmagazine Female Founders 500 list winners from Foundation – recognizing the outstanding female leaders with an eye on impact in 2026. Congratulations Alicia, Alisa, Jen and Julianne! Alicia Yoon, Founder and CEO of @peachandlily Alisa Metzger, Co-Founder of @innbeautyproject Jen Shane, Co-Founder of @innbeautyproject Julianne Goldmark, Founder of @emijayinc

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1 month ago

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Foundation Now Representing: Paula’s Choice Paula’s Choice knows exactly what it takes to have beautiful, healthy, younger-looking skin. Endless research related to every aspect of skin care, its analysis, and over 35 years of work, provides the basis for every product they create and the skin care routines they assemble. Today, Paula’s Choice has established itself as one of the most robust science-backed foundations in the industry to take the guesswork out of skin care. For all questions and inquiries, please contact: [email protected]

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1 month ago

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@boka is scaling its mission to "beautify" the oral-care aisle! 🦷✨ A new feature for @modernretailco spotlights the brand's massive nationwide expansion, growing from an initial 3,000-store test to all 4,500 @walmart locations across the U.S. With this full-chain rollout, Boka has quintupled its in-store assortment from 2 to 10 SKUs—including its science-backed n-Ha Sensitive and Kids lines—bringing premium, fluoride-free oral wellness to the masses. For press inquiries, contact: [email protected]

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1 month ago