Following the launch of supermodel Bella Hadid’s functional fragrance line, a fragrance film felt like a step in the right direction for what’s to come. Reflective of Bella Hadid’s roots and essence, the brand stands out for its dreamy quality that transports you into Bella’s world. We wanted to provide a story to the brand and its products as a whole without the appeal of Hadid’s career. Throughout this group project, I worked as a creative director and makeup artist alongside my wonderfully talented group members. The concept development of this campaign film stemmed from past teasers, brand essence, storytelling, and positioning. You’re invited to step into The Garden of You; find your inner alchemy, with Ôrəbella...
Big thank you to
@tori.malloy for your insight and support throughout this project. This project has become so special because of you and your help 🤍
Creative Directors: Paris Mendones (
@paris.mendones ), Azariah Richards (
@azariahrichards_ ), Shannon Rattray (shannonrattray_) & Sarah Albannai
Models: Maddy Torres for Window2Soul (
@maddytorress ) & Sydney Wilson for Salted Muse (
@sydney_eliza.12 )
Coloring: Amelia Rupley
Editing: Azariah Richards & Alex Bard (
@alicksbardo )
Sound Design: Juan D Aguilar (
@juandaguilars )
Directors of Photography: Aadi Bhatia (
@bhatiaaaadi ) & Tommy Maidment (
@tommymaidment )
Camera Operators: Krish Kasat (
@krishkasat31 ), Micah Foote (
@micahjff ), & Travis Perez (
@travisxperez )
Thank you to everyone who brought this idea to life and to
@smithhallstudio for believing in us ♡
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@orebella @bellahadid #businessoffashion #beautystudent #beautyschool #atlmua #mua #explore #fyp #fypage #makeup #cosmetics #makeupartistry #formsoflesh #businessschool #businessinsider #artschool #georgia #savannahgeorgia
