About a year ago, I made a post on IG saying I was going to create an ebook to help artists get organized and position their music for sync.
Honestly, it came from a real place of frustration. As a Senior A&R, I was seeing some wild submissions, emails all over the place, catalogs not organized, artists not fully ready to win in this space. I knew there had to be a better way to bridge that gap.
Less than a year later, with 170+ sales and copies of Sync Your Sound being shared everywhere I go, I just want to say this:
If you’ve got an idea, run with it. Build it. Put it out.
I truly appreciate everyone who’s supported by purchasing the ebook. And even more, shout out to those who actually put it to work, because those are the folks now landing placements in ads, TV, and film.
This is what it’s about. Stay ready so you don’t have to get ready.
Summer 2024, @formationsound kicked off the first of what will be many 3 day writing camps, partnering with @marmosetmusic to bring the vision to life at one of our favorite studios, @anjunarecording
We brought together an incredible group of artists: @itzmighty , @lambolawson , Neahe, and @jadejosephine Ahead of the camp, we shared music, workshopped lyrics, and dialed in creative direction alongside @berb_trundleton , all with a clear goal in mind: build something that could thrive in the sports space.
Fast forward less than two years later, and that vision is still reality. Seeing this record land and be performed live in the arena during the NBA Playoffs in Los Angeles is a full circle moment.
Proof that when you combine intention, preparation, and the right team, these moments aren’t luck, they’re built.
Shout out to @djroueche 🙌🏼🎶🔥 for the love and support.
My Hands Purpose
Over the course of a year, filmmakers John Sippel and Jonathan Patterson followed Detroit sculptor Austen Brantley as he shaped a tribute to American icon Joe Louis. What emerged is an intimate meditation in which a lesser-known chapter of Louis’s story stirs to life. Between a barrier broken and a figure taking form, Austen’s hands let time fold. Showing how touch, labor, and intention can carry purpose across generations.
Song: Arenaria grandiflora by Cineone
Placement by @marmosetmusic
A jammed pack day at the @syncspotlight thank you @steelesync & @brianna_shelko for having me. So many great conversation with amazing creatives. Even got to play on a @bachbrass 37 which took me back to high school. 🙌🏼🎶🎺🔥❤️
How many Love Is Blind shows are they?!
Love Is Blind: Italy
Episode 2: It’s Always Been You
Shout-out to Sounds of Red Bull, @jaxfiles and @bmgpm
Song: “On TV” That’s a Rap XVIII
@formationsound@rasheedjamal.wav
🚨 New Placement Alert 🚨
The Secret Lives of Mormon Wives
Season 4 Episode 08: The Book of Unearthing
Song: All Eyes On Me by Jessica Rappard & Nick Bernyk
Placement by @marmosetmusic
This Saturday we’re excited to host Music SyncUp Q2 at @marmosetmusic Looking forward to connecting, building, and seeing you all there……gonna be a great one!
