Big things happening for our partners at @official_scantron 🎉
For a company that's been the name behind the bubble sheet for over 50 years, this brand refresh reflects everything they've become — a single partner for data collection across every medium.
The new identity honors where they started — that iconic tick mark and color palette — while making clear how far the work has grown.
Same trusted partner. Expanded story.
Congratulations to the entire Scantron team — we're proud to have played a role in bringing it to life. 👏
Check out the new look and shout out to our friends at @huckfinch for nailing the web refresh. 🔥
scantron.com
The new evolution of @iterable is here. 🎉
A platform that has always delivered — now with a brand to match. So proud to have partnered with the team to bring this to life.
See it in action at iterable.com 🔥
If you’ve ever stared at a logo options slide waiting to feel something — this one’s for you. 🫵
Most leaders expect an instant connection with a new logo. Like they’ll just know when they see the right one.
But that’s not how logos work.
A logo isn’t discovered. It’s built.
It fills with meaning through consistent use, real experiences, and time. Nike’s co-founder saw the Swoosh and said “I don’t love it.” Chase’s president wanted nothing to do with the octagon.
Both logos are now iconic.
So if nothing is hitting right away — that’s not a red flag.
The goal isn’t love at first sight. It’s choosing something you’re willing to stand behind while it earns its meaning.
Here’s how to get there:
→ Anchor in your brand strategy
→ Use criteria, not vibes
→ Imagine it in the real world
→ Don’t expect an emotional connection on day one
→ Keep the feedback circle tight
The winning attitude isn’t “I love it.”
It’s “it will grow on me.”
—
💾 Save this post for your next logo review.
📖 Read the full breakdown on our blog — written in conversation with a few of our brand designers.
Congratulations to the team at @wearemaxio on the launch of their brand evolution! 🌟
Born from the combination of two best-in-class platforms — and now, a brand to match.
It was a privilege to work alongside their team to bring it to life. ✌️
Check out the brand in action at maxio.com
New case study just dropped. 🪄
@spellbookai 's product already felt like magic, but it was time for a brand that could cast the same spell.
The most complete AI companion for commercial lawyers had outgrown its identity. Legal AI reads as one undifferentiated field — and that became our brief.
A few of our favorite details:
→ "Questing Together" — reframing AI as a powerful ally, not a replacement
→ A dark, premium palette built to stand out in a sea of sameness
→ A markup symbols library: lawyers' contract shorthand, turned into brand assets
Since launch, Spellbook has raised a $50M Series B. The momentum behind this team speaks for itself.
Check out our latest case study at the link in our bio.
Setto looks good in the big apple! 🗽
Big congrats to our past partners at Sett on closing their Series B for a total of $57M in funding. We partnered with the Sett team last year to build a brand that could keep up with them — strategic, sharp, and the perfect amount of charm.
From rebrand to Times Square. Proud to have played a small part in the journey. 🎉
sett.ai
We're excited to celebrate a fresh new look for Litix. 🎉
A platform purpose-built for the leaders running our public schools and local governments, and a brand built to match.
Collaborative. Humble. Disciplined.
Every detail is intentional, right down to a logo mark inspired by a chess piece — a nod to the high-stakes, strategic decisions their customers face every day.
We're proud to have played a part in bringing it to life. 🔥
Update: the application deadline has been extended to Thursday, April 9th at 5pm EST!
We're going for the brand trifecta. 💥 Focus Lab just opened three roles on our fully remote team — U.S.-based candidates and international contractors welcome.
→ Brand & Interactive Writer
→ Brand Strategist
→ Brand/UI Designer
📆 Apply by April 9th
🌟 Details linked in our bio
ClearCo's next chapter is officially here. 🎉
More than a new look — it's the result of over two decades of growth, evolving alongside their customers into a unified talent platform built for an increasingly complex world of work.
Thank you to the ClearCo team for an awesome partnership. It was a pleasure working alongside you all to bring the new brand to life. 👏
🌀 Motion by ClearCo
Every category eventually gets crowded. Even the ones you invented. 💡
Merge created the unified API category — but the brand had started to blend in with a growing wave of competitors.
We partnered with them to refine and mature their identity, making it impossible to mistake them for anyone else.
See the full case study at the link in bio.
The new CData has arrived. ⭐
A decade of growth — 10,000+ customers, 350+ data sources, and a platform built for where the industry is headed. Now the brand reflects all of it.
Congrats to the entire CData team on a fantastic launch. 👏
📹 Video by CData
Before the agency. Before the brief. Before the creative — establish your criteria. 🎯
@animoto CEO Beth Forester digs into what actually keeps a rebrand on track in our latest episode of The Debrief.
Tune in at the link in bio. 🎧
