Iterable

Growth and relevance, without compromise. The best teams are driving more from the same spend, moving faster, personalizing deeper, and staying in control of their brand. But too often, inefficiencies creep in: slow execution, rigid planning, and AI that makes every brand sound the same. There’s a better way to grow. Our Spring Product Release, just announced at Activate Summit, is designed for teams that refuse to settle. It delivers exceptional growth from the same budget, without overworking your team. Here are the innovations that will push your marketing past small wins and into real performance: 🖥️ Command Center: If your strategy depends on a post-mortem, it’s already over. This is real-time visibility, so you can always hit your goals. 🙋 Nova Agent: AI that helps teams move faster by building personalization, running experiments, sharing performance insights, and making sure messages are ready to send. 👤 Unknown User Activation: “Anonymous traffic” is just revenue wearing a fake mustache. Now you can identify it, engage it, and convert it. ✨ Google Ads Integration: Paid and owned finally get couples therapy. Cleaner audiences, less wasted spend, and targeting that’s actually coordinated. 🔒 Stored Messages: Because “we think that’s what we sent” is not a sentence you want to say out loud. Full receipts, always. If you’ve been asked to do more with the same budget (again), you’ll want to see this.

Your customers have outsmarted your marketing. Can you keep up? While teams are still operating in fixed journeys and predictable schedules, today’s consumers are actively optimizing against them by delaying purchases to trigger better offers, adding to cart to prompt discounts, and canceling trials before the bill hits. What used to be passive behavior is now a deliberate strategy. Meet the Apex Consumer. And this shift is only accelerating as AI agents begin acting on the customer’s behalf by helping them find better deals, timing conversions, and outmaneuvering traditional marketing in real time. The challenge most marketing systems face are that they are still static, disconnected, and easy to game, which is leading to lost margin, wasted spend, and missed conversions. To compete, marketing can’t be static. It has to be adaptive, responding in real time to signals of intent and continuously optimizing every interaction. Iterable is built for this new reality, helping brands turn real-time behavior into coordinated, cross-channel engagement that stays one step ahead. Learn how to outpace the professional optimizer in our 2026 Customer Engagement Report linked in our bio!

I am open to only one topic of conversation and that is your current top 5 songs on ttpd 🫶 #corporatetiktok #iterable #officetiktok #corporatelife #marketinghumor #corporatehumor #officehumor #taylornation #taylorswift #torturedpoetsdepartment @taylornation @taylorswift

Imagine opening an email and it’s *actually* about you. Stay with us… The team at Brigit—a financial health app helping 9M+ members build brighter financial futures with instant cash, credit monitoring, and smart budgeting tools — needed to boost engagement and be more efficient with spend. With the help of Iterable, Brigit made relevance the strategy, not the afterthought, and drove: ✨ 208% more clicks 📈 4x activation 💬 63% better SMS performance They led with what users actually care about (approved cash amounts > vague promises), optimized with AI across every channel, and scaled what worked. Personalization isn’t extra credit—it’s the baseline. And your brand (and your customers) deserve better than the minimum. Read the full case study through the link in our bio!

Your marketing strategy has one tiny flaw: your customers already figured it out. They know the automated email discount is coming, they know exactly how long to wait before pressing “confirm purchase”, and they’re doing it every single time. Meanwhile, every decision requires 4 rounds of approvals, AI is slowly turning brand voice into white-noise, and no one wants to hit send without thinking through every possible unintended outcome. The system has evolved, and so did your customers. Have you? Download the full Consumer Engagement Report in our bio to see how to get ahead again.

“Customer-first” marketing isn’t complicated: respect the inbox you asked to be in. Today, we’re spotlighting our partner Movable Ink, with insights from Justin Keller, VP of Growth Marketing, on what brands think customer-first means and what people actually want to receive in their inbox. The brands who get it don’t just show up—they show up with something worth opening. The right message, at the right moment, with the right tone. Everyone else is just… sending emails. Because the real question isn’t “are we allowed to send this?” It’s “will they still like us after we do?” Learn how Movable Ink and Iterable help brands turn every touchpoint into a meaningful moment through the link in our bio!

We've got a special guest for you today–Iterable CPCO Jim Bartolomea is here to share how we’re reimagining volunteering at Iterable through Community Impact Day. Here’s what he had to say: "I spent last Friday in San Diego walking the beach with my dog and a garbage picker in hand, doing my part to make sure the coast was a little cleaner than when I arrived. Moments like that are exactly why we’ve evolved how we think about volunteering at Iterable. The old model of matching t-shirts, one-day events, everyone painting the same fence doesn’t always resonate in a distributed, global world. So we reimagined it–enter, Iterable's Community Impact Day. Instead of a one-size-fits-all approach, we give Iterators the freedom to support the causes that matter most to them. That might look like organizing a clothing drive, mentoring students, walking foster dogs, or yes, cleaning up a beach. And while our hubs still come together in meaningful ways, it’s the diversity of impact that makes this so powerful: 🤝In San Francisco, teams partnered with Habitat for Humanity International to build playhouses for local families 🤝 In Denver, Iterators worked with the local Parks & Recreation team to restore green spaces along the 39th Ave Greenway 🤝 In London, volunteers supported Little Village by organizing essential donations for families in need 🤝 In Lisbon, teams joined Bandeira Azul to help keep coastlines clean And because supporting our customers and each other is core to how we operate, not everyone stepped away on the same day. Community Impact Day is designed with flexibility in mind, giving Iterators the opportunity to volunteer at another time during the quarter when it works best. When you empower people to give back in ways that feel personal, you don’t just create a moment—you create momentum. Across cities, countries, and communities, that adds up to something much bigger. I’m incredibly proud of how our team showed up this quarter and that beach is looking pristine, if I do say so myself! 🌊"

What an important time for a film like Apex to drop right alongside our new research on the "Rise of the Apex Consumer". Thank you for the synergy, @Netflix . Like Sasha, today’s consumer is tired of being hunted — not by a random psycho in the wilderness, but by brands. They’re no longer an easy target: they see the traps, choose their own route, and decide which brands actually survive. If you want to know how consumers are surviving/thriving (and what marketers need to do to catch up instead of cliff‑hanging), our new Apex Consumer Research is for you. Read the report through the link in our bio!

It’s been one week since Activate Summit, which means you’ve already implemented groundbreaking new strategies… or you’re still recovering and calling it “strategic reflection.” What we set out to uncover was simple: what does AI-native lifecycle marketing look like when it actually works in practice. We heard from brands like Liquid Death and Shake Shack on why brands with personality still drive performance, and from The Washington Post on how AI is helping them move faster and publish smarter. It all tied back to the same shift: marketing is becoming a system, not a set of campaigns—and the teams that embrace that are the ones building real momentum. We launched new AI products, debuted our new branding, and ended with a reminder that creativity is still our human advantage. If you were in LA, you know the energy. If you weren’t, we’re just getting started. Activate Tour is officially on the road, bringing the real talk and useful insights to a city near you! Next step: London, June 4! Register today ⬇️ https://ow.ly/5VnP50YTfEP

Welcome to the era of the Apex Consumer: a person who treats the internet like a competitive sport and is definitely winning. Consumers aren’t passive anymore. They’re clever, strategic, and absolutely keeping score: ✨ 60% of consumers say they are totally fine with AI-generated marketing 🛒 70% of consumers are “accidentally” leaving items in carts as a strategy for an abandoned cart discount 🤖 53% of consumers are chatting up the bots, hoping to negotiate an even better deal The takeaway isn’t that consumers have changed—it’s that their expectations have evolved. Every message, every offer, every moment is now part of a two-way exchange where relevance and timing win. So the question is no longer “How do we reach consumers?” It’s “How do we keep up with consumers who are already three steps ahead?” Download the 2026 Customer Engagement Report to learn how leading brands are adapting to the Apex Consumer through the link in our bio!

Global personalization isn’t difficult because of reach—it’s difficult because relevance doesn’t scale as easily as distribution. We asked Victor Belinschi, Partner Manager at Lokalise to talk about what really gets in the way for most global marketing teams as they scale across markets. The brands that get this right don’t just translate—they orchestrate aligned, cross-channel messaging, streamline workflows, balance AI with a human touch, and always keep things culturally relevant and appropriate. Learn more about how Lokalise and Iterable work together to help scale marketing communications in global markets through the link in our bio!

Activate Summit 2026 is a wrap! On Wednesday, we kicked things off with a powerful opening keynote from Sam Allen, Priya Gill, and Nick Beil, setting the tone for a new era of growth driven by intelligence, not volume. Also who could forget that we unveiled our Spring Product Launch, introducing what’s next for building truly connected, AI-powered customer experiences. Some of our standout moments included: ✨The Washington Post breaking down how they moved at the speed of news (and not at the speed of legacy tech) ✨Liquid Death and Shake Shack proving that brand love > brand noise ✨Leaders from Rakuten, HelloFresh, and more sharing how they turn data, trust, and personalization into real growth ✨ Roundtables dug into cross-channel orchestration, media & entertainment, and what it takes to create truly connected customer journeys We closed things out with an incredible keynote by Duncan Wardle, where he reminded us that in a world increasingly powered by AI, creativity is a powerful edge! Thank you so much to everyone who came out for our favorite event of the season!