I moved to LA when I was eleven years old and met many of my first American friends playing basketball. When Kobe entered the picture he became a celebration, an idol, a way of life. He will forever live on as the HARDEST to ever do it.
In honor of Kobe, welcome to the year of the mamba.
Thank you
@nike and
@wkshanghai for having me, a true dream come true to direct this with such a great team.
#kobe #kobebryant #nike
WIEDEN+KENNEDY SHANGHAI
Chief Creative Officer: Matt Meszaros
Creative Director:
@thedanielchen + Zhong How +
@ian_toombs
Art Director: Edmund Chang
Copywriter: Debash
Senior Producer:
@ronyckw
Brand Director:
@lauren_ea_wilson
PRODUCED BY FFC +
@landiagram
FFC Managing Director/EP:
@chualorna + Ray18622009
FFC Head of Production: Fish Lin
Landia Managing Partner:
@thomasamoedo
Landia Producer:
@_lu_paz
Line Producer: Ken Shen + Zhang Yan Hao
Production Manager:
@zhaozhenui8
Production Coordinator: Shamp Yu + Millie Wong
1st AD:
@weihang_yz
DOP:
@jacobmller
Gaffer: Dickson Lim
Steadicam Operator:
@lucanojr
Production Designer: Zorana Zheng
Stylist: Lotus Lian
EDITORIAL by EXILE
@exileedit
Editor: Nate Gross
Senior cutting assist: Chris Messier
Producer: Chris Meadows
Executive producer: Jennifer Locke
VFX Fin
@findesigneffects
COLOR by Trafik
@the.trafik
Colorist:
@mark_gethin
Music: Edith Piaf "No Regrets"
Final Audio mix : Cashmere Studios (China)
Cashmere Sound Engineer : Lin, Zhiyuan
Cashmere Producer :Hu, Kewen / Chen, Lihao