Dear fans and friends of Hoffmann Natural Eyewear. Today it is our great pleasure to announce and present you the all new Hofmann campaign: HEIMAT.
All photos and videos for the new HEIMAT campaign were taken just a few steps away from our Hoffmann atelier in the Volcanic Eifel. There, surrounded by tranquillity, nature and tradition, our passionate artisans craft each pair of glasses in over 280 single steps. From this special place, each of our unique Hoffmann masterpieces find their way out into the world.
It was important to us to show you the true DNA of Hoffmann Natural Eyewear, to showcase the beauty of the Eifel region and our unique handmade glasses – while still creating an international look. After all, our wonderful customers live all over the world – but the Eifel region is our HEIMAT (our HOME) and that of Hoffmann Natural Eyewear.
We have also created an entirely new website experience for you. It’s already online and additional and some new features will follow at the beginning of 2026.
At this point we would also like to take the opportunity to give a warm shout out and big THANK YOU to the wonderful team behind this production:
It was a close cooperation with the highly esteemed and absolutely sympathetic photographer
@florianrenner who is really burning for the brand, Art Director Benjamin Brockhagen and the renowned British Stylist
@odellsstudios .
But the biggest thank you goes out to all the wonderful craftspeople in our Hoffmann atelier, who create unmatched and unique eyewear masterpieces - by hand, in countless single steps.
_________________________
Photography:
@florianrenner
Styling:
@odellsstudios
Hair & Make-Up:
@elenabecker_artist
Videography:
@vlvdkonyshev
Assistants to the Photographer:
@fraukejoana &
@edgar_scherwinski
Models:
@jolinasofie &
@bas.tijhof
CEO’s: Jutta Kahlbetzer & Wolfgang Thelen
Head of Marketing & Communication: Philip Mautner
Art Direction: Benjamin Brockhagen
Project Management: Maren Hoffmann
Web & Digital: Kai Storim
And last but not least a furry shout out to the two wonderful dogs of our Hoffmann owners Jutta & Wolfgang as they are also part of the shooting cast: Lucy & Tony 🐾
