Flight Fund

As an athlete at Harvard, Will Ahmed [@willahmed ] would train right, but constantly wake up exhausted. So after reading 500 medical papers he turned everything he learned into a business plan for Whoop [@whoop ]. A screenless band that tracks strain, recovery, and sleep. Not steps, not calories, but how your body actually feels. Investors told him to add a screen. He refused. Two of their first 100 users were LeBron James and Michael Phelps. The company nearly went bankrupt, but Will kept going. Today, Whoop raised $575M at a $10.1 billion valuation, and is racing its way to an IPO. - Steven Bartlett is an investor in both Founded and Whoop.

He didn’t start with connections or cash, just a shovel, a road, and hardly any qualifications to his name. Julian Hearn spent his early days digging holes in Buckinghamshire, learning the kind of grit you can’t teach. Until one sentence changed everything: “You’re too bright for this.” He listened, studied, built, and sold. Then he spotted a problem hiding in plain sight, busy people skipping meals. So he built Huel. Fast, functional, unavoidable. With early backing from Steven Bartlett [@steven ], who bought into the vision and joined the board, Huel scaled from an idea into a supermarket staple, resulting in a $1.2B exit. Now, the boy who once dug roads is walking away with +$500m. *Steven Bartlett is an investor in both Founded and Huel.

In 2015, in the UK, Julian Hearn and nutritionist James Collier launch Huel with the promise of complete nutrition, fast. They skip the traditional food playbook and sell online to busy people who keep missing meals. Powders become shakes, then ready-to-drinks and bars. The brand spreads fast, shared in offices, gyms, and even on global podcasts like the Diary of a CEO. Suddenly Huel was everywhere. By 2024, they reported £214 million in revenue, but earlier today it was reported that global food brand Danone has agreed to acquire the UK nutrition brand in a deal reported around €1 billion (~ $1.2 billion). 11 years later, and @huel hits unicorn status. Head to our story to read more 🔗 *Steven Bartlett is an investor in both Founded and Huel.

From a cease-and-desist at 12 years old, to building one of the fastest-growing tech brands in the world, @wisprflow is showing no signs of slowing down 🚀 The viral voice-to-text tool has raised $81M in funding so far, including a fresh $25M backed by Steven Bartlett [@steven ], who puts it best 🗣️ “Voice is the natural interface for human thought, but we’ve accepted typing because it was the only option. Now, with AI able to understand the nuance in how each of us speaks and thinks, we can finally remove that bottleneck” “Wispr’s founders recognized what the market is only now beginning to see: that voice will reshape how we interact with technology.” To add to their already impressive numbers, Wispr Flow is - → Growing their revenue 40% month-over-month → Enjoying a 70% user retention → Deeply entrenched in 270 of the Fortune 500 daily workflows → And, in a recent benchmark came out as 3-4x more accurate than OpenAI, ElevenLabs, and Siri. Wispr is betting the keyboard’s 150-year run is coming to an end… and if you’ve used the tool, you may very well agree. - Steven Bartlett is an investor in Founded

Steven Bartlett is a proud co-owner of Ketone-IQ, the $110M energy shot exploding across the US 🚀 @steven has not only invested in @ketone science, but also the founders obsessed with turning personal struggle into a solution for everyone who refuses to slow down. As a founder, Stanford engineer and marathon runner, @michaeldbrandt has always lived high-performance. And like the best founders do, he rans tests… but this time on himself. But what he found wasn’t new, it was already built into us… Ketones. A cleaner, natural source of energy without the spikes or crashes. Brandt found a way to bottle it, and today with co-founder @geoffreywoo they are fueling athletes, creators, musicians and military operators all over the world. One shot at a time. #ad #investor

Steven Bartlett teams up with ex-MrBeast engineer Rox Codes to launch a new podcast platform, @flightcast_ 🚀 The tools that grew The Diary of a CEO, are now in your hands. → Upload your podcast and publish everywhere, with one click of a button - YouTube, Spotify & Apple. → Publish both audio AND video podcasts. → Track all your analytics on one dashboard, no more going platform-to-platform. It’s all in one place. → Gain the advantage of built-in AI that automatically clips, titles, and helps grow your show faster than ever. The tools that were once built for the biggest names, now belong to you. 𝗡𝗼𝘄 𝗟𝗜𝗩𝗘, 𝗵𝗲𝗮𝗱 𝘁𝗼 𝗳𝗹𝗶𝗴𝗵𝘁𝗰𝗮𝘀𝘁.𝗰𝗼𝗺 𝘁𝗼 𝘁𝗿𝘆 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. #ad #investor

Steven Bartlett has made a 7-figure investment in hydration brand Cadence. Why? Because the founders aren’t just solving a problem. They’re building a movement. Ross MacKay, who built Daring into a $150M food brand, and George Heaton, the force behind fashion label Represent, aren’t just accomplished entrepreneurs. They’re also serious athletes. And it was during long marathons and intense competitions that they hit the same wall: dehydration. Whenever they reached for a solution, all they found were sugary drinks packed with artificial flavours and empty promises. That’s when they realised, if they wanted the best in hydration, they’d have to create it themselves. So they did 👈 #ad #investor

I FINALLY GET TO SHARE THIS!!! 😳🥲😬 I just signed my biggest ever investment deal….and it’s in a business that’s helping to turn thousands of everyday people into financially free entrepreneurs. It’s called Stan Store (@stanforcreators ) – and it’s helping creators, coaches, and anyone with knowledge or skills launch a business in minutes… from their phone… with one link in their bio. No website. No coding. No guesswork! I’ve seen first-hand how powerful this is. And I’m not just backing it with my words — I’ve become a co-owner to help more people take control of their income!

Why did we stay independent??? Today we’re the daily cover of Forbes which is so insane to me 😵‍💫😮❤️ Forbes came to our HQ and did an all-access documentary for their YouTube channel about what we’re up to at @flightstory - they followed us for a few days to make the most in depth, detailed piece I I’ve ever seen on our media company and investment fund. You can view it right now on the Forbes YouTube channel. Most certainly the most revealing piece I’ve ever seen about our company. I wanted to respond to the headline and give some honest clarity on why we didn’t take an undisclosed deal we were offered last year - that many of my podcasting counterparts have taken. First and foremost let me preface this by saying - there is no right or wrong answer here, every podcaster is different and is in a different situation. We did what we felt was right for us. The deal offered meant: 1) It would have meant 300% more ads in DOAC (minimum) - I know y’all want less ads in podcasts, not more. 2) It would have meant we had less controls / different incentives relating to which platforms we focus on. 3) These big numbers you see podcasters getting aren’t what they seem. You’re not transferred x million dollars into your bank account, the money is guaranteed over X years if you sign the deal - but with that comes a lot more obligations that aren’t always in the best interests of the show. 4) When our Chief revenue officer @christiana_brenton ran the numbers with her team, she believed we could do better on our own, over the coming years, via our own media company @flightstory . 5) We have almost 100 people full time working on our media company - led by @georgievholt . They’re the best in the world imo. We believed we have more talent and skill internally than an external partner could offer us, so this is a bet on our team and our talent. Time will tell! Hopefully that gives clarity as to why we’ve chosen to remain independent and build our own media company ❤️🚀👊🏾 Reporting by @alexy0rk

In just over 2 years, Kitt Medical has transformed allergy safety with their life saving Anaphylaxis Kitt service, already deployed in 600+ schools and qualifying businesses ⛑️ Their personal approach lead to not one, but TWO investment offers. In the end, @steven and @deborahmeaden believed so much in the vision, they backed Kitt Medical’s mission to make allergy response as accessible as defibrillators. Welcome to FlightStory Fund, @kittmedical 🙌 #ad #investor