Fledge & Thread • Baby & Children’s store

A few of our favourite pieces for Mum’s and babies this week 🤍 Thoughtful essentials and beautiful little keepsakes for welcoming a new arrival - soft textures, gentle tones and special pieces designed to be treasured through those early days. The sweetest gift ideas for new little loves ✨

To the little girl who used to write books in her bedroom, who wanted to become an artist one day, you did write and illustrate a real book when you grew up. To all the people who believed in me through the years, to my husband and his unrelenting support and forever listening to all my ideas, to our children, may you not lose hope of your dreams and may your imagination never leave you. To my sister, who has always been my number 1 fan. To my dad who always encouraged me (he is based on a character in the book - Mr Ribbit but the way)… thankyou! And lastly to my mother, who we lost 3 years ago - I did it mum, I wrote the book! And to our wonderful community - thankyou. Thankyou for encouraging me to bring this book to life, it’s been over 2 years, many times wondering whether I should publish it, but somehow knowing I had to complete it. I would not have published it if it wasn’t for you. To the best publishing company, @quivertree.publications and Libby, for your belief in me, it gave me the courage to believe in myself. Mr Whiskers Finds His Whiskers, coming soon - the first 100 copies will be signed first additions. Our mailing list will be the first to know when they are available 🐭 My hope is that this book finds a place in your little ones imagination, to be a tattered book on a very loved bookshelf, to be a comfort to read, and a reminder that imagination is still waiting to be found, if you look hard enough. Keren x

Living in these suede mules from @walnutmelbourne From coffee runs to daily errands, shopping days, mum life, styling spaces, site planning and picking up pieces for interior projects — they’ve become my go-to all rounder. Effortless, comfortable and easy to style with everything 🤎 #walnutmelbourne #mumstyle #everydaystyle #neutralstyle #interiorstylist

Some toddler battles honestly start long before bedtime 😭 Too hot. Too itchy. Too tight. Random midnight wakeups. Taking pajamas off at 2am like they’ve personally offended them. We slowly realised that good toddler nightwear genuinely affects: • sleep comfort • bedtime mood • night wakings • movement • even how regulated they feel before sleep So here are some toddler nightwear brands we’ve personally liked / researched that feel soft, breathable, comfortable, and actually toddler-friendly 🤍 📌 Save this for your next toddler clothing haul ✨ Send this to a parent currently negotiating bedtime with a tiny emotionally unstable potato 🫠 💛 And follow along for more real-life toddler finds, intentional parenting moments, family routines, and things that genuinely make everyday parenting feel lighter! [toddler essentials, toddler sleep, bedtime routine, toddler bedtime, toddler mom, parenting toddlers, toddler clothes, toddler nightwear, baby sleep routine, toddler sleep tips, gentle parenting, motherhood journey, parenting hacks, toddler lifestyle, kids clothing, intentional parenting, toddler routine, mom life, toddler products, parenting tips]

💙 A heartfelt thank you to @fledgeandthread for their incredibly generous donation of grow suits, beanies, blankets, and more for babies in need across WA. We’re so grateful to include these beautifully made pieces in our baby boxes—bringing warmth, comfort, and care to little ones during their most vulnerable moments, from Perth to regional WA. ✨ Every item in their range is crafted from 100% cotton and made to last through sleep, play, and everything in between. Each design begins with a brushstroke—not a screen—infusing every piece with soft, storybook charm. 🦆 #ThankYou #FledgeAndThread #CommunitySupport #BabyEssentials #MadeWithLove

Moments to treasure, memories that stay 🐇 The little years pass in such quiet, ordinary ways, and somehow those are the moments that stay with you. A soft cuddle, the way they looked in your arms, the pieces they wore, the blanket you wrapped them in, the feeling of that season of life you would give anything to step back into for just a moment. This is what we hope Fledge and Thread becomes part of. Not just the early days, but the memories stitched gently through them ✨🥹 Tap to shop our gorgeous Bunny range for little ones 🐇

Happy Mother’s Day!🌼🌸 • • • • #happymothersday #happymothersday❤️ #happymomma #motherhood #childhood

Sweetest dreams 💙 I feel in the past month both of my boys have had big growth spurts so now it’s time for massive purge of their closets and time to fill them up with cute winter clothes 😍 Outfit @fledgeandthread Bear @snugglebunnies_official #cutebabyboy #snugglybaby #cutebabyoutfits #sleepingbabyboy #cutebabiesofinstagram

Today, we’re holding space for all mothers 🌷✨ The new mothers, the grandmothers, the expecting mothers, and the mothers-to-be. The mothers who are carrying love alongside loss. The mothers who are no longer here, but are still held so closely in the hearts of those who miss them. And the women who long to be mothers, or who have known the ache of losing what was hoped for. Happy Mother’s Day 🌷 Without mothers, there is no life. They are the heartbeat of family, of home, of community, and of so much of what holds us together. Today can feel joyful, tender, heavy, beautiful, or all of those things at once. Wherever this day meets you, we are thinking of you 🤎

Sweet little dreams ✨🤍 Soft muslin blanket and bodysuit from @fledgeandthread creating pure comfort and the sweetest long naps 🥰 • • • #baby #babydreams #babyboy #motherhood #nurserywalldecor

Happy Friday guys 🤎 we have another busy weekend ahead what do you guys have planned? ☺️ Outfit @fledgeandthread -kindly gifted #cutebabyboys #snugglybaby #cutebabyoutfits #cutebabiesofinstagram #sleepingbabyboy

✨ GIVEAWAY CLOSED ✨and the winner is… @jacquelinekekun ✨🥳 To celebrate 30k of you here, we have put together a very special giveaway 🤎 One winner will receive a Fledge and Thread bundle valued at over $475, filled with beautiful pieces for your little one, or for someone special you may be gifting. Included in the giveaway: ✨ 1 x Bunny Bodysuit ✨ 1 x Bunny Quilted Blanket ✨ 1 x Bunny Quilted Change bag ✨ 1 x Bunny Stretch Swaddle ✨ 1 x Bunny Muslin Swaddle ✨ 1 x Striped mustard pants ✨ 1 x Original framed Bunny Painting Each piece is designed with story, softness and childhood in mind, and we are so grateful to have 30,000 of you here sharing this moment with us. To enter: 1. Follow @fledgeandthread 2. Like this post 3. Tag a friend in the comments. Each tag counts as an entry 4. For an extra entry, share this post to your stories and tag us Giveaway ends Wednesday 13th at 5pm AWST and is open worldwide. The winner will be announced in our stories, shared on this post, and contacted via DM from this account only. Please be mindful of fake accounts. We will never ask for payment details to claim a prize. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck everyone 🙏🥹✨