Can the UK lead the global wellness revolution?
From performance tech and recovery innovation to data-driven health and longevity, a new wave of UK brands is reshaping how the world approaches wellness. At the center of it all is Kate Barlow, founder of Fittest — bridging the gap between cutting-edge innovation and powerful storytelling.
This isn’t just about fitness. It’s about culture, technology, and the future of how we live, train, and perform.
Tap in to discover how the UK is positioning itself as a global powerhouse in wellness and why storytelling is the real competitive edge.
#entrepreneuruk #wellnessrevolution #healthtech #longevity #fitnessindustry
Featured in @entrepreneur .
Kate Burton Barlow on building Fittest, a new kind of PR agency for brands shaping the future of wellness, performance and longevity.
This is just the beginning, read the full article via the link in our bio.
Featured in @GQ Magazine’s ‘10 Coolest Things of the Week’ - @Humantra Mango.
Inspired by Ramadan traditions and called “one of the best electrolyte flavours we’ve tried in a long while.” - this limited edition favour mustn’t be missed.
We had the opportunity to work closely with @wsj team to help shape this online and print feature on the rise of HYROX and the surging demand for performance-based fitness competitions.
HYROX continues to accelerate across the US, with more participants than ever taking part, making it especially powerful to land a piece in one of the country’s most influential news outlets.
Fittest also worked closely with clients @f45_europe and @centrfit to educate readers on where to train and how to gear up for your next race.
We built XENOM from scratch. Not just the logo or launch campaign.
Our dedicated team of creatives, strategists, and brand managers built the entire world around XENOM, The Decathlon of Fitness.
From day one, we shaped the strategy, the identity, the energy, and the ecosystem that brings it to life.
Our team developed: • Brand strategy and visual identity • The brand world, including the narrative and communications framework • The competition format and event experience • Communications rollout • Content direction and storytelling system • Web design (live at XENOM.GLOBAL) • Campaign shoots integrated into experiential, community-level events • Full-scale visual production and cinematic assets • Experiential design and launch execution
PR Launch Strategy and Annoucement
Every touchpoint was created in-house.
XENOM started with Keith Barlow’s Vision.
Fittest built the platform to carry it globally.
This is what Integrated Services can look like in the landscape of fitness, health, and wellness.
— Fittest
Pursuit of Better. The new magazine from @blkboxfitness , built in partnership with Fittest Media.
From the first flatplan to the final page, we worked closely with the BLK BOX team and their roster of inspiring athletes to shape a magazine that reflects their ethos. Disciplined, ambitious, and relentlessly forward.
This is the work we love. Athlete-led storytelling, premium editorial craft, and design that moves with purpose.
Tap the link on the @blkboxfitness account to read the full issue.
Calling all HYROX obsessed Lager Lovers 👀
The Roley’s Racing team is now open. We’re recruiting for @hyroxuk Glasgow…and beyond. Think you’ve got what it takes? Drop a comment with your credentials and head to our link in bio to sign up to the Roley’s Racing Team Programme.
Shop the restock at drinksupernatural.com
#Roleys #livewellcelebrateoften
A new era of beer.We’re proud to welcome @drinkroleys to the Fittest Agency client portfolio, now represented across Integrated & Creative Media Production.
Roley’s is a next-generation Bev Tech company, redefining beer through cutting-edge brewing technology engineered for the demands of the modern consumer.
Through proprietary brewing technology, Roley’s delivers significantly reduced calories and carbs with enhanced vitamins and minerals - all without compromise on strength or taste.
We welcomed Roley’s to the Fittest family with our first activation at @hyroxuk Manchester, bringing "Live Well, Celebrate Often" to the competition floor.
Our mission is to elevate Roley’s presence through strategic creative and marketing touch-points and culture-forward storytelling, positioning the brand at the forefront of innovation, wellness and modern lifestyle.
It’s a marquee moment for the Fittest client base. @humantra , @representclo and @Freesoul have all been featured in @thetimes ’ latest piece, “Super-fit, super-rich and under 35: the young Brit power list.” A major national spotlight celebrating the founders and brands shaping the next wave of fitness, wellness and performance - swipe to discover the well-earned recognition for all three.
