Most supermarket coffees = sugar overload. We take a different approach.
No added nonsense, just smooth, specialty cold drip coffee… and, according to Jimmy, Hamish bringing enough sweetness for everyone.
Behind-the-scenes moment from our shoot with @secateur.me.baby . Stay tuned for more!
Big Boy works whether you keep it simple or turn it into something a little special.
A quick pour when you’re short on time, or a moment to make your coffee exactly how you like it.
Easy to grab with the groceries, or delivered straight to your door. Smooth, bold specialty cold drip, ready when you are.
▶️ Hit play and choose your coffee adventure
We’re calling it now, this is the go-to drink of the summer! All you’ll need is x2 @firstpresscoffee Iced Coffee drinks, pour into @ninjakitchenau Slushie Maker and top with @mingleseasoning Salted Caramel Sweet Topper (as much as your heart desires!).
Can confirm this’ll be on high rotation until further notice ☀️🧋#summer #icedcoffee #saltedcaramel #summerdrinks #slushiemaker
We've been busy. First Press has always been about bringing specialty coffee out of the café and into the real world.
As the range has grown and the way people drink coffee has changed, we figured it was time the brand kept up.
New fonts, warmer colours, a refreshed elk and a whole lot more personality.
We think it was worth the wait. Read the full story at the 🔗 in bio.
After all the teasing, here it is.
Jimmy and Hamish on the rebrand, the story behind the new look, the fresh energy behind it, and why the cold drip hasn't changed one bit.
(They didn't zoom in. The new look still finds you 👀)
See it for yourself. 🔗 in bio.
Plot twist. It's already been out for a while.
Some of you have already found it. You just didn't know what you were holding.
If you've grabbed an Extra Strong, a Protein, or an NSA Almond lately... you've already got it.
Full lineup next week.
If you've been paying attention, you've already seen it.
The Extra Strong. The Protein. The No Sugar Added Almond. The new look has been here for a while... we just haven't shown you everything yet.
Next week, we do.
Every coffee. Refreshed packaging. All iced coffees moving into 300ml.
Same cold drip. Same smooth hit. Just a better fit for your day.
Still Pouring. Same Coffee. New Look.
Your favourites aren’t going anywhere. We’re simply giving them a fresh new look. Same smooth cold drip, same bottles you know and love, with the last run of the originals available now.
Our milk-based coffees are also moving into a new 300ml size. Same great coffee, just a handier format for life on the go.
Big Boy Cold Drip, Coffee Concentrate and The Purist are also getting their fresh new look.
Spend $100 and get 20% off
Spend $200 and get 30% off
Discount applied at checkout, sale ends 5 May or when stock runs out...
Final call. These are about to disappear.
Saying goodbye to:
✔️ Original Almond Iced Coffee
✔️ Full Cream 1L Cold Drip
We’re refining the range so everything has a clear role.
Clean? No Sugar Added Almond.
Indulgent? Almond Mocha.
For full cream, most of you are already using Big Boy or Coffee Concentrate and adding your milk your way. So we’re reworking it properly.
Already reduced + extra $5 off per box for the final run.
Once they’re gone, they’re gone.
The last of the originals.
Same smooth cold drip, same taste you know, and this is the final run before a fresh new look lands.
We’re clearing what’s left, and once it’s gone, it’s gone.
→ Spend $100, get 20% off
→ Spend $200, get 30% off
Discounts applied at checkout. Stock is limited. Get in quick!
To celebrate the last of the originals, we’re giving one lucky coffee lover the chance to win their choice of 3 boxes of their favourite First Press products in the original packaging.
If you’ve got a go-to, this is your moment to lock it in.
To enter:
✔️ Like this post
✔️ Make sure you’re following First Press
✔️ Tag a friend who loves the same coffee you do
✔️ Share this post to your story for an extra entry
Winner drawn 30.04.26 at 12pm
Open to Australian residents only
Big news 📰 watch Jimmy break it down.
Times are a changin’, and so are things around here.
Same great coffee, fresh new look landing next month. Before we make the switch, we’re giving you one last chance to grab the original packaging at a discount.
Sale starts tomorrow.
