Wins and losses arenāt opposites. Theyāre the same game.
Oware ā also known as Ayo or Wari ā is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.
During the slave trade, it made its way to the Caribbean ā used to communicate, strategize, and survive.
Itās a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.
We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.
You sacrifice.
You learn.
You reposition.
You keep going.
Chapter 1: Wins & Losses.
šø: @kofmotivation
š„: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo@lifeshouldbefuncompany@aziumolu@thehunch.nlake
Production Assistance: @aabenaajr
We designed extremely limited custom sets for @friendsofjonbasil . DM if interested
Quick side mission with the fam complete. What was supposed to take 2 weeks ended up taking 2 years but we move lol. Lesson learned: Always overestimate, but just keep going.
If you find yourself in Accra make sure you pop in and say Wagwan to the Cuzzys.
Brand Architecture/Design intention/ process in the swipes. Been having fun transforming spaces into something new as of late.
#keepbuilding #Godisinvolved
In our latest episode of š„ Finishing Touches, we sat down with @finding_duimoh , founder & brand architect of @jonbasiltequila , to discuss moving past perfectionism, how to keep multiple projects moving forward, and when itās time to release your work out into the world.ā”ļøā
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Full episode now on YouTube. Link in bio. ā
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Directed & Prod by @superstarrrkami ā
ā Edited by @a.j.spitz ā
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š¤ Host @ayy_pilar ā
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#marcnolan #jonbasiltequila#finishingtouches
Uduimoh Umolu is building more than a brand with Jon Basil.
Rooted in Nigeriaš³š¬ and Ghanaš¬š but expanding across cities like Chicago and New York, the vision goes beyond tequila. It is about culture, ownership, and creating systems that allow African creativity to move globally.
For Uduimoh, the mission is simple. Build something that lasts. Something the next generation can inherit.
This is a new model for African-owned global brands.
Read more @ thevoiceofafrica.com š
As a Chicago-born dreamer and storyteller, @finding_duimoh ās work is shaped by the belief that true impact comes from those who create their own paths.
Learn more about the @jonbasiltequila founder at the link in bio. #ChicagoCreatorClass
There was no seat at the table, so Uduimoh Umolu built his own.
With Ghana in his heritage and tequila as his chosen medium, heās rewriting the rules of an industry that rarely makes room for outsiders.
Jon Basil isnāt just a spiritāitās proof that the barrier to entry is only as real as you allow it to be. #ChicagoCreatorClass
Introducing the Chicago Creator Class Vol 1. š
We saw a need for a platform to spotlight Chicagoās dopest creators, so we made one.
Welcome to International Studies 401 ā where creativity is rooted in African heritage and shaped by the city. This class features:
Uduimoh Umolu - Tastemaker + Brand Architect @finding_duimoh
Imani Kutti - Fashion Designer @ivorykutts
Dometi Pongo - Journalist + Producer + Host @dometi_
Abena Boamah Acheampong - Skincare Innovator @beanieboamah
Mike Abrantie - Filmmaker, Cultural Producer + Creative Strategist @mikeabrantie
Your first class is officially in session. Attendance is mandatory, donāt be late to the next one. #ChicagoCreatorClass
šø @dahyembijoineal
I thank God everyday I never quit. 10 years later, finally at the beginning.
#Learn from the losses. #godisinvolved #keepdreamingforward #jonbasiltequila
