Step into the heart of Hong Kong’s iconic Yau Ma Tei Fruit Market. This book is a seamless fusion of culture, history, and sustainable creativity, transforming the market’s bustling energy into an immersive visual journey. Crafted with recycled and upcycled paper from leading paper supplier Antalis—including some made from post-consumer fruit waste—it celebrates both innovation and eco-consciousness. From the calligraphy signage to the textures of fresh fruit and worn cartons, every detail is brought to life through cutting-edge printing by Colham Printing Co. This project bridges tradition and innovation, offering a fresh perspective on how design can preserve and celebrate cultural heritage while embracing sustainability.
Paper by @antalishk
Printed by @colham_printing_
Design by @ffranklo
Motion Design by @fafa_motion
Sound Design by @penrose_audio
Choose winter.
Choose a cloudy day.
Choose enjoying the unsaturated world.
Choose not Netflix.
Choose an afternoon hang out with friends, eating shitty strawberry sushi.
Choose a home.
Choose real juice.
Choose oak milk
Choose walking slowly.
Choose Stockholm.
