For the launch of the new
@kerastase_official Chronologiste line, we transformed
@pprimor LED screens in Madrid and Barcelona into real-time AR mirrors, turning static retail media into traffic-driving beauty experiences.
Inspired by the campaign message «Time Is On Your Side» starring
@demimoore , the filter visualized the pressure of time and aging, while Kérastase positioned itself as the solution that helps prevent it.
The experience ended with an interactive Photobooth moment, where visitors received campaign-style portraits of themselves.
Locations:
Primor Sol - Madrid
Primor Porta del Angel - Barcelona
From passive screens to immersive storytelling.
#ai #smartmirror #retail #tech