hi we got to work on @thefaceshop Rice Water Bright collection launch at @target 💫 Creative Direction “glow glow rice” & New Brand design assets by Feels, 2025 . Had so much fun visually storytelling / making shapes out of 3D grains o rice! ˖.𖥔 ݁ ˖ ⊹ ࣪ ˖
All images are from LG Beauty.
#branddesignstudio #branding #kbeauty
Packaging design for @seoullicoffee ˙˖°☕⋆｡ ˚
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Every Korean knows this nostalgic latte flavor. This one’s made with 100% arabica beans, organic brown sugar & real milk creamer. Comes in a bigger size than your maxim coffee mix so you don’t need to open 2 🤭 Taste nostalgia & culture in 1 packet!
@hmartofficial ‘s k-beauty shop @hartbeauty.us re-brand identity 💞 thank you to the Hart/Hmart team for trusting us to bring this to life & team Feels for always working so hard! We love connecting with AAPI-owned brands who want to share our culture with the rest of the world. It’s at the Hart of what we do!
Patiently waiting for grand opening in East Village!
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#brandidentity #branddesign #designstudio #aapiowned #kbeautyshop #kbeauty #nycdesign #nycdesigner #logoinspirations #branding #womeninbusiness
I still vividly remember when the biggest Korean mart opened up in our small lil town in Georgia. It was called H-mart and as a 1.5 gen, this market quickly became a safe space for our family in a new foreign country. It gave us a sense of familiarity and comfort. Mom always made it a point to stop by what was then a teeenyweewee k-beauty corner stall to restock on her fav skincare products she couldn’t get anywhere else. (This was pre e-comm, amazon era so everything was done IRL OK) & I cherished tagging along as a giddy middle schooler, getting to try on all the shades of eyeshadows/lipsticks. The shop owner ahjuma would always throw in extra mini packets of sunscreen samples for us too- it was a whole experience. IYKYK.
All this to say, what a full circle moment as I am honored to have worked on the re-brand for @hmartofficial ’s #kbeauty shop, H-Art. We all came a long way. The expansion of H-mart, K-culture & even that clueless litto middle schooler..
First re-branded location of @hartbeauty.us is in East Village,NY (right next to Hmart, of course) COMING VERY SOON! x more to share..
Re-Brand identity design by Feels.
3-D: @odd.i.e
Brand Identity Design for our friends @cozethespace
The founders Eunice & Joanne wanted to create a space where every corner evoked warmness & intention. Their goal is to make everyone who enters Coze feel beautiful by doing what they do best- hair. Patinetly waiting for this experience to open up in NOVA!
#branding #brandidentity #brandingstudio #designstudio #logodesign #womeninbusiness #nycdesigner
For our friends @portraitmgmt , brand identity refresh proposal. Ultimately this hand-painted logo was chosen. The other brand assets were not but we still loved it sm we wanted to share bits! Everything from the handwritten touches to the vibrant but sophisticated color palette communicates their warm team environment + trend-setting talents.
At Feels, we love creating brand identities for that dare to be seen, expressive & make people feeeel.
*We do not own these images- images were solely used to showcase mockups to client.
#brandidentity #branding #brandingstudio #logodesign #designstudio #brandingstudio #explore #goodtype #influencerstyle #womenfounders #womeninbusiness
Congratulations to our clients @nabicatcafe featured in @sfchronicle ! Nabi is the coziest Korean-American Cat cafe, co-founded by sisters who are making their dreams of helping more cats get adopted, come true.
Now open in the Bay! 💛🤎
Brand Identity Design:
Creative Direction
Primary Logo + variations
Brand mark
Custom color palette
Brand typography
Supporting design elements
Exterior Signage design
@honeyday.cafe launched in 2022 & quickly became the neighborhood’s fav brunch cafe! Even Real Housewives of NJ couldnt resist. Proudly serving a unique KoreanAmerican brunch experience.
New fun merch designs for our friends coming soon.
Brand Identity Design, Signage design, Brand illustrations by Feels. 🍯🧸
ÖBar Brand Identity Design
@mokbar_nyc ‘s sister bar is now open at @thehughnyc where you can get modern Korean snacks like Kimbap & delicious cocktails! ❤️🔥
We had so much fun creating a more fun but sophisticated sister brand
#designstudio #branding #brandstudio #nyceats #nycrestaurants #logoinspiration
ÖBAR brand identity design
Signage, Packaging, Menu design + more coming soon
@obar.nyc can be found at @thehughnyc@mokbar_nyc sister bar with modern kimbap!
(Can you tell by the logo & icons?)
*Work in progress*
#branding #brandidentity #designstudio #identitydesign
