FASHINFIDELITY

Digital marketing has the power to shape consumer behavior, making it a crucial tool in driving sustainable fashion choices. 📱Through social media, influencer collaborations, and targeted campaigns, brands and advocates can amplify awareness of ethical fashion, responsible consumption, and the environmental impact of fast fashion, inspiring more conscious decisions. 🧐 In collaboration with UKM researcher Tria Rizqi, we are exploring how youth are transforming the fashion industry through green fashion. Your voice matters in shaping a future where conscious fashion isn’t just a niche movement, but a mainstream choice. 📋By filling out this survey, you're contributing to groundbreaking research that could transform how sustainability is communicated and adopted in Malaysia and beyond. Be a part of the change! 💪 Take the survey now at bit.ly/UKMxFFGreenFashionSurvey (link in bio). Please note: this survey is conducted entirely in Bahasa Malaysia. @mauve.kl @ukminsta #fashinfidelity #fashionresearch #fashioneducation #FashionEducation #slowfashion #fashionforgood #ethicalfashion #wardrobetruths #SustainableFashion #sustainablefashion #conscientiousfashionista #academicresearch #greenfashion #digitalmarketing #DigitalMarketing #sustainablefashionista #ecofashion #FFimpact

After careful reflection and several strategy meetings over the past few months, we’re thrilled to be sharing our updated services and offerings with you! 🩷 We recognise the unique challenges faced by the slow fashion community in Malaysia, from limited resources and market access to the need for greater awareness and education 📚 Our new offerings are tailored to meet these needs, empower stakeholders across the industry, and support the sustainability and growth of our nonprofit platform. Swipe through to explore, and don’t hesitate to contact us for more information or if you have any questions at all! We look forward to working and growing with you 🌱

Introducing our speakers for Interwoven Dialogues: April Gathering ✨ Join our virtual session this Thursday, 16 April at 8pm (MYT) as we gather insight from master craft practitioners and researchers to map out the pain points of ethical production in the craft and textile industry. 🪡🧶 From the realities of craft-making to responding to contemporary fashion demands, we’ll be in conversation with the very professionals facing these tensions head-on. 🫂👏🏻 This is our first step in building a tangible way forward for textile makers struggling to balance tradition and innovation. We’re inviting anyone and everyone to join in on the conversation as we explore “Cultures of Care and Integrity in Craft and Textile Practice”. 🫶🏻 RSVP link in bio! 🔗 📅Thursday, 16 April ⏰8 - 9:30 PM (MYT) 💻Virtual on Zoom @maznah_unyan @hutanhoe @gerimis_my @kamonnart @1hardiyanti_ @karuniafischer @rimmba.atelier Memperkenalkan ahli jemputan kami untuk Interwoven Dialogues: Perjumpaan April ✨ Sertai sesi maya kami pada Khamis ini, 16 April, jam 8 malam (MYT) di mana kami mengumpul pandangan daripada penyelidik dan ahli kraf untuk mengenalpasti isu berkaitan pengeluaran dan perolehan beretika dalam industri kraf dan tekstil. 🪡🧶 Kami akan mendalami realiti pembuatan kraf dan membincangkan tanggungjawab pereka dalam menyesuaikan diri mengikut permintaan fesyen kontemporari, bersama golongan profesional yang berhadapan dengan ketegangan ini secara langsung. 🫂👏🏻 Ini adalah langkah pertama kami dalam membina penyelesaian bagi pembuat tekstil yang bergelut dengan tradisi dan inovasi. Kami menjemput semua untuk menyertai perbualan kami yang menerokai, “Budaya Penjagaan dan Integriti dalam Amalan Kraf dan Tekstil”. 🫶🏻 Pautan RSVP di bio! 🔗 📅Khamis, 16 April ⏰8 - 9:30 malam (MYT) 💻Atas talian di Zoom

An invitation: Join us for April’s Interwoven Dialogues next week! This time, we’re back with a fresh twist 🌀🥳 Our first session of the year will focus on “Cultures of Care and Integrity in Craft and Textile Practice”. 🧵🫂 📅Thursday, 16 April 2026 ⏰8:00 - 9:30 PM 💻Virtual on Zoom In this session, we’ll be bringing to light the ethical struggles of preserving heritage craft and questioning how do makers and organisations collaborate together, responsibly. Over the next few sessions, we’ll be diving deeper into this topic in hopes of building a best practices toolkit. We’re inviting anyone that has ever struggled with preserving heritage and tradition in the digital age. Link in bio to RSVP 📅 Interwoven Dialogues is a monthly series we’ve started to create space for the kinds of conversations that often go unsaid in the slow fashion movement — ones about care, culture, systems, sustainability, and our inner lives as people doing this work. Anyone is welcome! Jemputan: Sertai kami minggu hadapan untuk perbincangan Interwoven Dialogues bulan April! Kami kembali dengan sentuhan baharu 🌀🥳 Perbincangan pertama tahun ini menyelidik topik, “Budaya Penjagaan dan Integriti dalam Amalan Kraf dan Tekstil”.🧵🫂 📅Khamis, 16 April 2026 ⏰8:00 - 9:30 Malam 💻Atas talian di Zoom Dalam perbincangan ini, kami akan mendedahkan isu etika ketika memelihara kraf warisan dan mempersoalkan bagaimana ahli kraf dan organisasi wajar bekerjasama secara bertanggungjawab. Sepanjang beberapa sesi akan datang, kami akan menyelami topik ini dengan lebih teliti dengan tujuan membina tatacara kerjasama untuk peliharaan warisan. Kami menjemput sesiapa sahaja yang pernah bergelut dengan mengekalkan warisan dan tradisi dalam era digital. Pautan di bio untuk RSVP! 📅 Interwoven Dialogues adalah siri bulanan yang dimulakan untuk mencipta ruang untuk perbualan yang sering diabaikan dalam pergerakan fesyen lestari — iaitu berkenaan penjagaan, budaya, sistem, kemampanan dan kehidupan dalaman kita sebagai orang yang berkaitan dalam industri ini. Semua dialu-alukan untuk hadir!

Selamat Hari Raya Aidilfitri from FASHINFIDELITY! 🎆🤍 We loved seeing your slow festive outfits this past week and we’re here to tell you to keep’em coming! 🤩 Got an open house to attend or hosting your own makan makan? Show off your reworn, restyled, or reimagined Raya looks with our #SlowRaya template. Tap on our SlowRaya26 highlight to find the template and get some inspo from our #FFCommunity 😘✨

For this Raya’s edition of #FFSpotlight, we’re featuring three creators doing #SlowRaya their way! 🙂‍↕️👏🏻 Swipe to discover how @zrndya , @adainpanik , and @cslestari are challenging themselves to a conscious festive season through restyling past year baju raya sets, thrifting preloved items, and breaking spending habits. It’s a Restyle, Rethink, Reimagine Raya and we love seeing these girls get creative while encouraging us to tighten the boundaries of Eid shopping. 😍✨ How are you being mindful this #SlowRaya? 🤔 Whether it’s rewearing family heirlooms or honouring artisans by sporting heritage craft, let us know how you’re celebrating Hari Raya Aidilfitri. Got a story to tell? Shoot us a DM and you might be featured in the next #FFCommunityStories! 🤫👀

It’s that time of the year again! 🤩🎉 #SlowRaya is back and we’re aiming for a festive season that’s full of impact! We are so excited to see how you guys restyle your pieces, honour heritage craft, and support artisan brands. 💕👗 Last year, you blew us away with over 300 creative and thoughtful #OOTD entries. This is our third-year running so you know the drill, spread the word and get all your loved ones involved! We love to see a group effort!😍🔥 Whether you’re a seasoned outfit-repeater or new to #SlowRaya, here’s a refresher on how to join: Check out our ‘SlowRaya26’ story highlight and click “Add Yours” on the sticker template. Upload your favourite #HariRaya fit, and tick off the pointers that best describe your look (yes, accessories count too!) Lastly, remember to tag us so we can share it with the community. Raya is a whole-month long so share as many outfits as you’d like from 1st til the end of Syawal. Whether it be at an open house, work event, or family gathering.. we want to see all the ways you’re practising mindfulness this festive season. Need inspo before Raya? Browse through our ‘SlowRaya25’ and ‘SlowRaya24’ story highlights to gain insights on how to restyle what you have and reinvent your Raya wardrobe!✨ Wishing everyone a blessed Hari Raya #Aidilfitri, and we can’t wait to see your fits!🕌🎆

Planning your Raya fits? In the spirit of #SlowRaya, we’ve put together a list (link in bio) of where to find preloved festive clothing and thoughtfully support local, heritage and artisanal pieces. So many festive garments are worn once and forgotten, contributing to growing textile waste and cycles of overconsumption that disconnect us from the labour, materials and cultural meaning behind what we wear. The festive season can be a moment to pause and revalue care and continuity in how we dress. It’s heartening to see communities, initiative and small brands creating pathways for garments to stay in circulation while keeping textile traditions visible and valued. Be sure to swipe through to explore our guide on how to use this shared resource and take part in growing it. Wishing you an intentional and blessed #SlowRaya <3 #slowfashion #sustainablestyle #consciousfashion

Highlights from the Minggu Seri-Ibu Kraf CIMB Fashion Show featuring looks that celebrate heritage textiles and traditional techniques reimagined for today by @pinkjambuofficial & @cheminahsayang , @tanoticrafts × @inisaya.my and @terengganusongkethq We love seeing traditions kept alive through contemporary design, allowing craft to evolve and tell new stories across generations 💚 Minggu Seri-Ibu Kraf by @cimbmalaysia is a new platform energising the craft industry while creating opportunities for SMEs through learning, networking, and collaboration. The month-long showcase brings together the finest of Malaysian craftsmanship across textiles, wood, glass, metal and more. If you’re looking to invest in local, handmade clothing, accessories and other meaningful pieces for your home whether for the festive season or beyond, explore the pop-up booths featuring over 30 local brands and boutiques including @earthheir @mahmericv @samyama.by.johnang @tomabangsaufi and more. ⭐️ Level 3, KLGCC Mall ⭐️ Opening hours 10am to 10pm ⭐️ Until 1st March 2026 A big thank you to @tanoticrafts for having us 🙏🏼✨

We’ve been thinking deeply about the kind of impact we want to create - not just in likes or reach, but in lasting change, collective learning and shared responsibility 👥🌀💚 Here’s a look back at the past year and a glimpse behind the scenes at where we’re heading next. Join us in shaping what the slow fashion movement can become! We’re always eager to collaborate with people and organisations from diverse backgrounds and skill sets who share our passion for reshaping the fashion landscape. If this sounds like you, feel free to request our Program Deck or share your proposal/ideas with us - we’d love to hear from you! Want to support the work we do? You can: ⭐️ Donate to our Ko-fi fundraiser (link in bio) ⭐️ Share our mission and work with your friends and family Thank you for being part of our journey. Here’s to another year of connection, collaboration and meaningful change!

WINNER 🏆 ANNOUNCEMENT 🎊 As we wrap up #ff14daysofslowstyle 2025, we’re looking back with so much gratitude and pride at the thoughtful entries shared over the two weeks. From personal reflections to creative expressions, each post reminded us why this community and this movement matters. 🫶🏻 While this challenge was never about “winning”, we’d love to acknowledge a few participants who showed up with consistency, intention and creativity - putting time, care and reflection into their entries throughout the journey. As a thank-you, we’re offering them a little gift! 🎉 Congratulations! @shersjs @cmwjw @aidanayla @hartini.halim @shoutrageous @shirabaharin @adriramen @selleywelley @sampaipadakata @shabrinalaksmana @fah__234 @kungumilang @selvinh97 @chinchilla.vintage @cynaleenatuna @hisarajai @cavansaurus @amanda.gabriella__ We’re deeply grateful to our generous gift sponsors, made up of local brands and initiatives we purposely chose for their values and meaningful work in supporting more intentional ways of living. Their support made it possible for us to share these tokens of appreciation and extend the spirit of the challenge beyond these two weeks.💕 Thank you from the bottom of our hearts! @ripthriftstore @_bungkus @looqalofficial @tomabangsaufi @borneolaboratory @playdatethrift @lyfewithless If your name is listed here, thank you for showing up so wholeheartedly. We’ll be in touch with you soon! A heartfelt thank you to our friends at @fashionparadesg and @lyfewithless for co-hosting the challenge with us and making this possible. Who’s already excited for #FF14DaysofSlowStyle 2026?! #slowstylemovement #sustainablefashion #slowfashion

Upcycle Batikwear by ASWARA students at @semuahousekl 😍 @fiza.ahkam , Director of Locco, joined the sustainability forum as a panelist alongside @cleonajah , Founder of @fashinfidelity . An inspiring exchange on creativity, heritage, and sustainable fashion shaping the future. ✌🏻♻️ #UpcycleBatikwear #ASWARA #SemuaHouse #KLFashion #batik