Super smart insights and an
@andrewlaurich mention from
@jbutterworth . 🔗 in story: “
@erichandkallman ’s ‘No Windshield’ campaign shows drivers getting absolutely wrecked by rushing air, with mouths hanging open, hair going feral, and deadpan dialogue fighting for its life against the wind. LBB described the spots exactly right. Funny, unforgettable, and built around what it would actually feel like to drive without a windshield. The comedy works because the air is really winning. The actors are not pretending to be blown around. They are being blown around, which means the joke has texture.”
