We kicked off our 25th Anniversary celebrations with a tribute to the people behind Factory PR past and present: our Factorians.
To celebrate the launch of the Factory PR Alumni Group, we hosted an evening honoring the Agency’s evolution, complete with a retrospective of our history, a video ‘confessional’ booth, and words from CEO @markmasonsilver and Managing Partner @roseswarbrick .
@EssilorLuxottica , unveiled global superstar Jennie as the newest face of @rayban , ushering in a bold new era for the iconic eyewear brand.
The announcement generated buzz across fashion, culture, and entertainment, with coverage in @elleusa , @vmagazine , @maximmag , and @hypebeast . Known for her global influence and unmistakable style, Jennie brings a fresh energy to Ray-Ban while further cementing the brand’s place at the intersection of fashion, music, and culture.
Follow Ray-Ban to stay tuned for more from the campaign.
Factory PR is celebrating 25 years of shaping iconic brands and icons in the making. As we kick off this milestone year, we’re reflecting on the incredible partners, people, and pivotal chapters that brought us here, and the curiosity, foresight, and innovation that keeps us moving forward. TRANSFORMATION ONLY!
Huge congratulations to @somaintimates on taking home two TODAY Travel Awards.
Recognized by The Today Show, this win puts a spotlight on what Soma does best: creating pieces that feel as good as they look, designed to support you through every part of your day. With an emphasis on comfort, ease, and thoughtful design, it’s a well-earned recognition for a brand that continues to show up for women in ways that matter.
We’re proud to support a partner that consistently delivers on both function and feel, redefining what everyday essentials can be.
Follow the brand @SomaIntimates and shop the styles at Soma.com
Today we announced, Tally Health®, has been acquired by Infinite EpigeneticsTM, the parent company of TruDiagnostic™ and a global leader in epigenetic science, biological age testing, and next-generation diagnostics.
This acquisition marks the largest transaction for a female-run longevity company and the largest in epigenetic age testing, and brings together two category leaders to create a vertically integrated platform, creating the world’s largest epigenetic data platform. The announcement was covered on Athletech, Glossy, Wwd, BeautyMatter, FemTech Insider, NutraIngredients and Longevity Technology.
Follow @tallyhealth and @trudiagnosticofficial to learn more!
We’re thrilled to share standout moments for our clients! @ikeausa , @somaintimates , and @loopearplugs have each been recognized with top sleep honors by @todayshow , @real_simple and @yahoo .
From thoughtfully designed home essentials to supportive intimates and innovative sound solutions, these awards highlight the impact our clients are making across every part of the sleep experience. Each recognition is a testament to products that not only elevate nightly routines, but genuinely improve the way we rest and recharge.
We couldn’t be prouder to see this work celebrated across such influential platforms!
Let’s hear it for @loopearplugs !
As of today, an official TIME100 Most Influential Company, recognized among the 2026 top wellness companies shaping the future. Their mission to make sensory support more accessible and stylish is helping reshape how people think about hearing health. From festival partnerships to retail expansion, Loop is reimagining earplugs as an everyday wellness accessory and helping destigmatize sensory needs.
We’re excited to share @opheliasnyderofficial , took center stage across The Agora, HSC, and EthCC, in Cannes, France, joining a series of high-impact conversations shaping the future of digital assets.
Across each platform, Ophelia engaged with industry leaders and innovators to unpack the evolution of institutional adoption, tokenization, and the growing intersection between traditional finance and crypto.
Follow @opheliasnyderofficial for more insights on what is shaping the future of digital finance.
Big news—@gu_usa_official , is back with @engineered_garments_official for their second collaboration!
Designed by Daiki Suzuki, the collection brings a fresh take on classic American workwear and military styles, reimagined for summer through the lens of “New American Riviera.” The six-piece drop leans into lightweight, functional fabrics with relaxed silhouettes and a grounded palette of brown and indigo—made for easy, everyday wear.
Shop the collection now online and in stores, and follow GU for more.
@essilor ’s hosted an intergalactic evening at Lavan Chelsea to celebrate the U.S. launch of Stellest®.
Bringing together creators, media and industry executives, the event spotlighted the first and only FDA-market-authorized spectacle lens designed to slow the progression of myopia in children ages 6–12—an innovation aimed at addressing a growing global vision concern while empowering parents with accessible solutions.
Through immersive storytelling, expert insights, and hands-on experiences, guests engaged with the technology firsthand—driving awareness, education, and meaningful conversations around children’s eye health and the future of vision care.
Follow @essilor to learn more about Essilor® Stellest® and how they’re helping the next generation see their future in focus and schedule an eye appointment for your kids to screen them for Myopia!
#essilor #stellest #myopia
Weekend 1 is finally here, and no festival ‘fit is complete without the limited edition @loopearplugs ’x Coachella Experience 2 earplugs. The official earplug partner of the iconic festival, this collaboration is designed to keep live music clear while protecting your ears in style. Variety, Refinery29, Coveteur and more are calling them a festival essential.
Forgot to pack your Loops? Grab a pair on-site at one of their official retailers to ensure you’re covered from the first set to the final encore.
@henryrose , founded by @michellepfeifferofficial , has launched its newest fragrance, Ripe, a luminous fruity floral for spring.
Blending juicy lychee and watermelon with soft florals and a warm, skin-soft base of sandalwood and musks, the scent captures a sunlit moment of abundance and effortless glow.
Shop Ripe now at @sephora and follow @henryrose to explore the full collection.
