Women entered the workforce.
Men never proportionally entered unpaid labor at home.
Now, instead of restructuring society around equality, parts of culture are romanticizing a return to hierarchy.
Women don’t fear motherhood.
They fear burnout, inequality, and doing it alone.
@theatlantic
#FairPlay #InvisibleLabor #MentalLoad #GenderEquality #CareWork
So many people responded to this because it named something women are exhausted from carrying silently: the endless labor of “presentation.”
@simonebiles sharing that she spent $23,000 on a styling team for one appearance isn’t just celebrity excess. It’s a glimpse into the invisible infrastructure expected of women in public-facing spaces. The hair appointments, the makeup, the nails, the outfit planning, the skincare, the pressure to never repeat a look, to appear “effortless” while managing an entire production behind the scenes.
And this pressure doesn’t only exist on red carpets. It exists in offices, on dates, at weddings, on social media, at school drop-offs, and even at the grocery store.
That’s why Fair Play includes a “Beauty” card in the deck. Because beauty isn’t frivolous in a patriarchal system. It’s labor. Expensive labor. Time-consuming labor. Emotional labor. The kind that women are expected to absorb quietly while the world simply calls it “getting ready.”
What looks glamorous on the surface is often hours of unpaid work, planning, scheduling, spending, maintenance, and mental load underneath it.
I’m a huge fan of @everodsky and her work on ensuring more equitable divisions of labor at home. Children thrive when their parents thrive, and few people have tackled the problem of invisible work and the disproportionate pressure on mothers like Eve has. I’m so honored to have her stamp of approval for HUMAN RAISED 💚
#parenting #fairplay #parentingintheageofai #invisiblelabor #humanraised
Green Flag Man of the Week 🚩➡️💚
Eric is my green Flagg man of the week because in his videos you watch him and his partner practicing accountability and trust.
🎥: @etthehiphoppreacher
Cherie DeVaux making history feels especially meaningful through the lens of Fair Play, because every woman who reaches a new level of leadership is also pushing back against the invisible labor, unequal expectations, and outdated systems that made getting there harder in the first place. Progress isn’t just personal. It changes what feels possible for everyone who comes next. ✨
🎥: @thesportfeministgirl
For every woman who’s ever made a decision around someone else’s feelings instead of her own — @everodsky just gave us permission to stop.
Two truths and neither of them has to be your guilt.🤍
🎧 Full convo on EP #081 - find it on YouTube, wherever you get your podcasts, or link in bio!
#themtakepodcasr #2TNL #everodsky #fairplay
38.2% of women ages 55–64 are out of the labor force. That number doesn’t just reflect career choices—it reflects who is still expected to carry the invisible labor at home.
At Fair Play Policy Institute, we believe equity at work starts with equity at home. Until unpaid labor is shared, women will keep paying the price with their time, earnings, and careers.
Throwback to when we started. One of the core concepts of Fair Play Policy Institute is the minimum standard of care. When you sit down with the deck, you define together what that standard looks like in your household, and this cartoon shows exactly how that conversation can unfold. ✨ We were grateful to have the support of Procter & Gamble @proctergamble , whose commitment to encouraging couples to #ShareTheLoad helped bring these conversations to life.
Passing the virtual mic to Mark @moctherapy and Justin @thisjustinyall as they share one of the most meaningful moments of their lives—the moment their son was born.
To be in the delivery room is to witness life arriving in its most raw, powerful form. And it starts a pattern of partnership.
This is why Fair Play matters. Because care, emotional labor, planning, and showing up for life’s biggest moments should never belong to just one person. Family is built in the everyday acts of partnership.
@simonebiles has shared that she’s stepping away from red carpet events after spending $23,000 on a styling team for just one appearance. And while the number is striking, the Fair Play lens is what sits underneath it: the invisible labor and financial cost that goes simply into existing as a woman in the patriarchy …or as tabloids would call it “getting dressed.”
In the Fair Play deck, we have a card dedicated just to “Beauty” because of the strain this catch—all category puts on women in our surveys. Hair, nails, hair dye, the diet industry, peptides, Botox, plastic surgery, not repeating the same outfit and so much more labor. What reads as glamour on the surface is actually hours of work, planning, and resources behind the scenes.
