If we could tell you just one thing about Everleaf, it’s that we were born from a love of plants and drinks. 🌿
Here’s Paul to explain more about how his unusual combination of careers transformed into Everleaf.
#EverleafDrinks #NonAlcoholic #BeMorePlant
Here’s a 45 second introduction to the second of our Everleaf flavours, Mountain.
.
I was on more of a rock than a mountain when we filmed this, but thanks to the magical editing skills of @fabsnaps.png , hopefully you’ll be transported somewhere more impressive!
.
Cherry blossom, rosehip and strawberry feature in Mountain, along with lots more plants that makes this a savoury, bittersweet sip that’s delicious as a spritz, or anywhere you might use a vermouth.
.
.
🌸
.
.
#nonalcoholiccocktail #nonalcoholic #everleaf #everleafdrinks #aperitif @everleafdrinks #everleafmountain
Seven and a half years. Three products. 11 countries. No plans to dilute. 🌿
@malvika.btn VP at @londoncompetitions , sat down with @everleaf_paul , Co-Founder of @everleafdrinks at @barconventlondon , and honestly one of the most refreshing conversations we've had on a trade floor in a long time.
Paul built Everleaf as a bartender and bar owner not a brand strategist. And that shows in every decision he's made. While everyone else in the low and no space was racing to launch new SKUs and chase grocery shelf space, Everleaf went deep instead of wide. Three expressions, on-trade first, bartender-led growth, word of mouth across some of the world's best bars from New York to Shanghai. 🌏
What struck us most was his point on how the no and low category got here. Most drinks trends are bartender-led - they educate, consumers follow. With low and no it was the opposite. Consumers demanded it first. Bartenders were slow to follow. Now they're leading the charge and wearing it as a badge of honour.
This kind of conversation is exactly why we show up to these events. More of this happening live on the floor at @london_wine_fair - come find us 18–20 May. 🇬🇧
And if this conversation made you think about where your brand sits in the low and no space - London Competitions 2027 entries are now open. Link in bio. 🥃
Cheers!🥂
Poll: I’m coming to day 2 - I’d like a plant!
.
@barconventlondon day 1 - the Everleaf team loved meeting you all and giving away plants from @patchplants ! (The perfect place to top up your venue’s foliage from!).
.
Come and find us for Day 2 tomorrow! Everything must go!
.
🌿
Love plants? Us too!
We have over £1,000 worth of them to give away at Bar Convent London next week.
-
Thanks to our wonderful partners at Patch, we are giving you a chance to walk away with a pothos, or a chinese money plant, or even my favourite, a fishbone cactus..
-
How do you win? Come and see us at BCB - stand GG-38 and enter the draw to win.
You might just get lucky and walk away with a wonderful addition to your home in an exclusive Everleaf ‘Be More Plant’ bag..
After all, we think everyone could be a little more plant!
Celebrating Greenery Day in Tokyo today! 💚
.
A national holiday to commune with nature and be thankful - so I’m doing plenty of both 🌿
.
Being more plant amongst the plants of Tokyo all day long 🌱
.
.
.
.
#greeneryday #bemoreplant
Had a blast behind the bar in Shenzhen!
.
Thanks for letting me make drinks and have fun at Bar Choice @ringzhao2024 ! The team were brilliant. So much fun!
.
.
.
#everleafdrinks #guestshift @barchoice.sz
If we ever open an Everleaf shop, I’d like it to look like this please. 🌿
.
Just next to our @cws_finewines tastings today in Central, Hong Kong. 🥂
.
Even a Nepenthes cascading down over the entrance! 😍
Official pics from the @cws_finewines 20 year celebration tasting tour - we’re half way, having been to Shanghai, Chengdu and Beijing so far.
.
Next up, Shenzhen, Guangzhou and Hong Kong 🥂
.
Lovely to be back in China, and really interesting to taste Everleaf with hundreds of industry people. Huge potential for non-alc growth here in the next few years I think. Thanks for taking us on CWS!
