“Grandma Rose’s home is made of deliberate gestures—objects collected, placed, and tended to over time, guided by instinct. Her home shimmers with Najeonchilgi (나전칠기)—a traditional Korean craft of mother-of-pearl inlaid into lacquered wood. Blessings, proverbs, flowers, cranes, and the sun are revealed—symbols of harmony, longevity, and life. Her hand is in it all. A natural collager of both space and feeling, she showed me that creativity is something you must nurture within.”
Pictured: Grandma Rose’s Philadelphia home, shot by her granddaughter and Soft Services’ VP of Design Estee Kim.
AFFOGATO L'ORANGE CAMPAIGN CREATIVE with @softservices@chelsielcraig , lighting @timothymulcare , retouching @zachvitale , packaging illustration @da__h_
FRAGRANCED TO SMELL OF FRESHLY POURED ESPRESSO, SMOOTH VANILLA-COCONUT CREAM, AND A TWIST OF ITALIAN CITRUS
