Eric Liedtke

Just introduced UNLESS to Europe at Milan. Building a collective for a better world. Plants over plastics! We love making quality apparel and footwear that become worm food after a very long life. #plantbased #regenerative #regenerativefashion #plantsoverplastics #protectthisearth #zerowaste @underarmour @unlesscollective

“Buy Now!” just dropped on Netflix. It’s a ground breaking documentary by Grain Media. Watch it. Understand it. We founded UNLESS to change it. @netflix @grainmedia #BuyNowFilm #buynow #plantbased #zerowaste #plantsoverplastic

Approximately 70% of all clothes are petroleum based / plastics (a forever material that never goes away)… There’s nothing better then wrapping yourself in oil every morning….😳 @unlesscollective we are building a better way. We are the world’s first 100% plant based fashion brand. So you can look as good as you feel, knowing your choices are changing the world. All of our products are 💯 made from plants and minerals so they harmlessly return to Mother Earth when you’re finished with them. Thank you @seechangesessions for having me. #plantsoverplastics #plantbased #plantbasedfashion #zeroplastic #plasticfree #knowwhatyouwear #compostable

Generate. Degenerate. Regenerate. This is the essential philosophy of @eric.liedtke , a visionary who challenged paradigms once thought impossible to break. He shaped the @unlesscollective brand, pioneering the use of plant-based materials designed for natural decomposition. Now, he’s pushing boundaries further through a deep synergy with @underarmour and its creator, @kevinplank96 . With the launch of the groundbreaking regenerative sportswear collection by Under Armour and UNLESS, we had the privilege of meeting Liedtke himself—now also the Brand President of UA. Through his story, we gained invaluable insight into a unique approach to products, design, and sports culture. This renowned creative embodies hope—a hope captured in the powerful phrase ‘Protect This Earth,’ the slogan framing the Under Armour – UNLESS collection showcased at Milan Design Week. It’s the same hope that emerges from a conversation with a true Game Changer. Link in bio for this meaningful editorial focus. - Generate. Degenerate. Regenerate. Questa è la filosofia essenziale di @eric.liedtke , un visionario che ha sfidato paradigmi un tempo considerati impossibili da abbattere. Inizialmente, ha dato forma al brand @unlesscollective , interamente concentrato su materiali plant-based destinati ad una naturale decomposizione. Ora, sta spingendo ulteriormente i confini della propria missione grazie alla sinergia con @underarmour e il suo creatore, @kevinplank96 . Il debutto dell’innovativa regenerative sportswear collection, lanciata da Under Armour e UNLESS durante l’attuale Milano Design Week, ci ha permesso d’incontrare il fondatore del rivoluzionario brand leader nel fashion rigenerativo, nonché neo Brand President UA. Attraverso la sua testimonianza, abbiamo compreso un virtuoso approccio ai prodotti, al design e alla cultura sportiva. Le parole di questo creativo rimano con la speranza. Una speranza che si concretizza nella potente frase ‘Protect This Earth’, slogan che incornicia la collezione Under Armour – UNLESS. Una speranza che può solo delinearsi nella conversazione con un vero Game Changer. Link in bio per questo significativo focus editoriale. #sustainability

We are loving @thedrummag ’s new podcast on BUY NOW! with film contributor @eric.liedtke and film producer Flora Bagnall. It’s been really great to see parts of the advertising and marketing industry responding so thoughtfully to the film and the issues it raises. “Netflix’s biggest launch of a (non-true crime) documentary last year was Buy Now! The Shopping Conspiracy, a documentary that took aim in no uncertain terms at the marketing industry. Reaching the streamer’s number-two slot in both the UK and the US, it’s arguably the most public broadside against the advertising biz for a generation. The doc is the brainchild of Grain Media, a small British production company focused on social issues. To make its case that the marketing industry needs to clean its act up, it draws on talking-head interviews with a number of significant figures from the marketing, brand and tech worlds to highlight issues around waste, driving overconsumption, environmental damage and dark patterns in digital media.”

The Journey Behind Netflix's 'Buy Now!': Insights from a Former Adidas Executive Change Agents with @andystumpf212 and @eric.liedtke @unlesscollective

The holiday season is upon us. You know what that means? Waste, waste, and more waste. Learn more about hyperconsumerism and manipulative marketing, waste inequality, the explosion of fast fashion, and more in Buy Now! on @netflix . Featuring @thetrashwalker , @theorispresent , @marencosta , @drmaraeinstein , @eric.liedtke and others exposing the industries trying to sell us stuff.

Today is an emotional day for me. It’s the next step in the journey for UNLESS, as we move to scale our dream. It’s the next step for me, as I get to work alongside a team singularly focused on making athletes better. LFG!! @kevinplank96

@captainpaulwatson is a friend of mine but more importantly he is a friend and the leading protector of the oceans. This week Paul - Founder of the Captain Paul Watson Foundation @neptunespirates and Co-founder of Greenpeace and Sea Shepherd - was arrested by Danish authorities on a decades old warrant issued by Japan for opposing illegal whaling and shark finning. Captain Paul Watson’s actions have always been in the interest of us all- to defend the Oceans and its wildlife. Because “If the Oceans die, we die.” I’m saddened that Denmark @denmarkdotdk and Japan have nothing better to do with their time and resources then to arrest an ocean hero!! We call for the immediate release of Captain Paul Watson. #freepaulwatson @neptunespirates @neptunespiratesuk @cyrillgutsch @parley.tv @mikellongme

Honored to join the Made in Old Town team, and help accelerate the change we need to see in the industry and in PDX. I believe the Made in Old Town vision for the future of footwear manufacturing is one of the most exciting things happening in the industry. Let’s Go!! Shout out to Elias Stahl, Noel Kinder, Eric Sprunk, Matthew Claudel, Jessie B. #portland #portlandbiz #downtownpdx @portlandbusinessjournal @downtownpdx

Very grateful to work on something I love with people I love. Thank you Yovanni. Your friendship means the world to me. And you’re one hell of an artist @yovanni.del.rio @unlesscollective Short Sands Tee: “We decided to highlight one of our favorite beaches on the Oregon coast ! People call it many names! Short sand beach, shorties, shorty’s, short sands and so on .... Great surf spot and perfect for a hike and what not located in the Oswald West State Park off the highway 101. On the front we decided to go with a local flower “Trillium” In which can take up to 10 years to flower so don’t pick em! On the back we have different angles of the beach in black and white photographs.” #shortsands #oregon #regenerative #biodegradable #plantbased

Link in bio. Thanks @gq @britishgq @unlesscollective