ERGO [PROXY]

“THE TEMPEST” LOOK 2 - THE BENIGN ANIMA Miranda, Prospero’s daughter, embodies the Anima, the feminine side of the male unconscious, or the nurturer archetype, of spiritual, guiding qualities. Her presence signifies love, tenderness, and the innermost feelings and highlights a duality of femininity. Modified excerpts from Tana Smith’s “A Jungian Interpretation of The Tempest,” 1978. Creative Direction: Jada Chen @jadachen_ Production: Rosa Zhang @rosaqizhang @queue.agencynyc Photo: Stefy Lin @stefy.lin Photo Assist: Eddie Wang @eddie.wjl Talent: Alyse Leah @alyseleah Set Design: Brian Lam @brnlam MUA: Yunqi Ying @limbafter1imb & Jian Qiao Lu @jianlumakeup Hair: Risako Itamochi @risako_hair Hair Assist: Narumi Baba @narumi_hmua PA: Adrian Lacy @meatgelato , Alex Britto @abritto____ Colin Nguyen @colinv.nguyen , Gian Carro, Haku Leaf @pulchritudelove , Huairen Zhang @huairenzzz , Jirah Joshua @jrah , Kyle Montemurro @kythmo , Martin Li @nerfmartin , Ninghui Yang @ynhnhnh , Joyce Keokham @fuqr , Sophie Nguyen @dr4gonfruits Shot @gumstudios Special Thanks To: Evan Dandamudi @stvntastic , Teresa Wang @rupurtsons , Yujin Kim @yujinkmm #ERGOPROXY

On Our Radar: Emerging Designer Jada Chen Inspired by fashions ability to unite, Jada Chen creates clothing for individuals that look beyond the surface when consuming a product, considering alternatives to the garments traditional purpose and application. Drawing inspiration from philosophy, psychology, and the parallels between humanity and nature, Chen’s work reflects the balance found in life’s raw patterns. Growing up in a family of mathematicians, she developed an appreciation for merging technical design with abstract ideas. For Chen’s latest collection, “The Tempest,” the designer went through an intensive research process, immersing herself in the source material. She used clay figureines to experiment with textures and silhouettes, laying the groundwork for the final pieces. We asked Chen about the message she hopes to deliver through her work: “Creativity can transform complex emotions into something meaningful. For me, designing isn’t just about aesthetics, it’s about taking all the layers of experience and giving them a purpose. Every feeling, every challenge, can inspire something beautiful. “

“THE TEMPEST” F/W 2024 TEASER ERGO [PROXY] interprets Shakespeare’s “The Tempest” through the lens of Carl Jung. It explores the transformative aspects of human nature by visualizing each character’s Jungian archetype. “THE TEMPEST” envisions a world that merges historic themes with post-apocalyptic ones, juxtaposing brutalist architecture with delicate drapes. The conscious mind wrestles with the conflict between good and evil, seeking to reconcile the positive and negative forces within the unconscious. The interplay between destruction and resurrection, death and rebirth in the play, symbolizes the psychological challenge of harmonizing these dualities. Can the tempest serve as a bridge between these opposites- a catalyst for transformation and a force that also paves a path to reconciliation and freedom? Words cannot begin to express how incredibly grateful I am to the individuals who worked tirelessly to make my vision and dream a reality. Thank you for your endless support and belief in this project and myself. I could not wish for a more amazing team. Creative Direction: Jada Chen @jadachen_ Production: Rosa Zhang @rosaqizhang @queue.agencynyc Director: Siqin Bian @siqinbian Assistant Director: Joyce Xing @xingjojo DP: Leo Zhang @harroleoo Assistant Camera: Jimmy Kwan @hagausiumai Gaffer: Steven Baerga @dangerstevenb Grip: Ethan Berger @thebergmachine Post Production: Hauton Xu @octopuxxu Sound: Andrew Sachs @andrewsachs Bts Video: Don Harmon @_don_harmon_ Photo: Stefy Lin @stefy.lin Photo Assist: Eddie Wang @eddie.wjl Set Design: Brian Lam @brnlam MUA: Yunqi Ying @limbafter1imb & Jian Qiao Lu @jianlumakeup Hair: Risako Itamochi @risako_hair Hair Assist: Narumi Baba @narumi_hmua Talent: Besarta Mulosmani @localprey PA: Adrian Lacy @meatgelato , Alex Britto @abritto____ Colin Nguyen @colinv.nguyen , Gian Carro, Haku Leaf @pulchritudelove , Huairen Zhang @huairenzzz , Jirah Joshua @jrah , Kyle Montemurro @kythmo , Martin Li @nerfmartin , Ninghui Yang @ynhnhnh , Joyce Keokham @fuqr , Sophie Nguyen @dr4gonfruits Shot at @gumstudios Special Thanks To: Evan Dandamudi @stvntastic , Teresa Wang @rupurtsons , Yujin Kim @yujinkmm

@aruaiia in @ergoproxy styled by @sionanstyle team: @jessbrohier @rio_kinoshita_01 @beautybykaycantrell @yemipr @briton.dvd @jacksonismuddy

Featuring leather paneled skirt from “The Tempest” Photo: @bish.op Creative Direction: @bish.op @eyeofzyi Models: @eyeofzyi @ethanikhifa Style: @indigoboydavid Horn SFX: @bish.op Scarification: @eyeofzyi #ERGOPROXY

@leonanaomii in look 7 styled by @sionanstyle #ERGOPROXY

For @basic_magazine looks 3, 6 Creative Directors JIATONG YAO @tong.homemade SHAOHAN FANG @shanefang_ Photographer SHAOHAN FANG @shanefang_ Lighting Assistants GENKI @genki026 JIKAl LI @iiijikai WENXUAN ZHANG @wenxuann_z Model ANNA KYKER @annakyker.jpg Makeup JESSAH AMARANTE @jessahamarante @hauslabs Stylist XIANGYU YANG @p1r0s1c0 Styling Assistant HAIJIA LI @i_am_haijia_li Retoucher BAOZI VEX JIAQI @sssujiaqi #ERGOPROXY

Light dress fittings with @localprey #ERGOPROXY

Look 6 from THE TEMPEST. Cover of @flanellemagazine Styled by @apollobual #ERGOPROXY

Wet moulded horse leather top from “THE TEMPEST” #ERGOPROXY

@best.dressed in Looks 3 & 11 from “THE TEMPEST” for @schonswitzerlandmag creative direction + fashion + set design + production. @rowainee photography. @jaeeunseok_ model. @best.dressed @fordmodels hair. @um_takayuki make up.@sterlingtullnyc photography assistant. @jin_films make up assistant.@1800andrewdahling casting director. @cano_castings videographer. @ilovemaggie retouch. @retouch_andri #ERGOPROXY