EqualVoice

It’s not just about quantifying the proportion of women in our publications, but also about how they are represented. The EqualVoice-Frame analyses the context in which women are portrayed. We examine whether stereotypes are being perpetuated, if suggestive images are used, and whether women are presented on an equal footing with their male colleagues. Additionally, we use the EqualVoice-Fact to analyse the portrayal of men in the media. This includes examining stereotypes and other aspects of male representation, such as whether men are depicted in traditionally male-associated roles or professions, like leadership positions in companies or technical jobs, and whether they are stereotypically shown as strong, dominant, or rational. This analysis aims to determine if there is a distortion in gender representation in the media. #EqualVoice #EqualityinMedia #Visibility #Diversity @ringier_ag @ringiermedienschweiz

What do we do? 🚀 At the heart of the initiative is the EqualVoice-Factor. It measures the visibility of women in media and communication content using a specially developed semantic algorithm. It can analyse text, images, and videos. 📈 Based on the results the editorial offices or companies can implement measures to increase the visibility of women and close the gender visibility gap. So instead of promoting quotas, @ringier_ag g is using its journalistic and technological power to advocate gender equality in their articles and publications. #EqualVoice #EqualityinMedia #Visibility #EqualVoiceFactor @ringiermedienschweiz

Seeing is believing. 👀 72% of all media reports in Switzerland are about men. According to the Global Media Monitoring Project 2020, the proportion worldwide is 75%. The goal of EqualVoice is to increase the visibility of women in the media, thereby closing the gender visibility gap, creating more female role models and giving women and men an equal voice. EqualVoice advocates equal visibility of women and men in the media. We need more genuine and diverse role models so that the media represents reality. You can’t be what you can't see! #EqualVoice #EqualityinMedia #Visibility #Diversity @ringier_ag @ringiermedienschweiz

Am 8. Mai laden wir gemeinsam mit Tanja Grandits zu „The Taste of Leadership – Ein Lunch für Frauen, die Zukunft gestalten“ ein, powered by GaultMillau. Im Zentrum steht die Frage, wie man in anspruchsvollen Umfeldern wie der Spitzengastronomie unter Druck klar und menschlich führt, Talente sichtbar macht und eine starke Kultur prägt. Mit Tanja Grandits, einer der prägenden Persönlichkeiten der Schweizer Gastronomie, und Annabella Bassler, CFO von Ringier und Initiatorin von EqualVoice, sprechen wir über Verantwortung, Entscheidungen und Kultur. Teilt den Anlass gerne auch mit Frauen in Eurem Netzwerk, für die dieser Austausch spannend sein könnte. Wir freuen uns auf einen inspirierenden Austausch mit Frauen, die Verantwortung tragen und Zukunft mitgestalten. Mehr Informationen und Anmeldelink in der Bio. Teilnahmebeitrag: CHF 115.– Anmeldeschluss: 25. April 2026

Ein Titel wird auf dem Eis entschieden. Sichtbarkeit neben dem Eis. 🏒 Gemeinsam mit @blicksport und @redicehockey.ch begleiten wir die Finalserie der PostFinance Women’s League. Frauen-Eishockey verdient Aufmerksamkeit, Reichweite und eine grosse Bühne. Genau hier setzt diese Partnerschaft an. ⏰ Start: Morgen, 21. März! 📺 Die Finalserie live und kostenlos auf RED+ und Blick.ch 📰 Aktuelle News rund um dein Team gibt’s zudem im PFWL-Channel von Blick 🔗 Die Links zum Livestream und zum PFWL-Channel findet ihr in unserer Bio! Mitfiebern, einschalten und weitersagen. Welchem Team drückt ihr im Finale die Daumen? 👇 #FrauenSport #Sichtbarkeit #EishockeyFrauen #WomensHockey

Leadership becomes most visible in times of change – and so does the power of stories that open new perspectives. ✨ In light of International Women’s Day this Sunday, EqualVoice and Plan S Productions are bringing together leaders, experts and changemakers in Zurich for our event “Success Stories of Leadership.” Together, we will explore how leadership creates orientation, builds trust and shows why equality and diversity are not only values, but strategic drivers of long-term success. One voice that reflects the spirit of this event is our co-host Sandra De Vito – attorney, film producer and co-initiator of the Demokratie-Talk series. As the initiator of the short film «Demokratie-Talk – Fokus Recht», she also helped shape one of the morning’s special highlights – a powerful example of how storytelling can make leadership and structural change visible. The film marks an important moment for the Canton of Zurich: in 2025, six key legal institutions were led by women for the first time – a strong example of how visibility and leadership can help drive structural change. #InternationalWomensDay #Leadership #Diversity #Equality

15. Wikipedia Edit-a-thon: Frauen in der Kultur sichtbar machen! ✍️ Nur knapp 19 % der Wikipedia-Biografien behandeln Frauen. Das ändern wir – gemeinsam! @wikimedia_ch , @ethzurich , @equalvoice_ , Ringier, Somedia und neu @kulturkantonaargau laden ein zum Schreibmarathon. 📅 Dienstag, 21. April 2026 | 16.45 Uhr bis 20.30 Uhr 📍 Ringier Pressehaus in Zürich | Somedia in Chur und Davos | Aargauer Kantonsbibliothek | Online-Teilnahme Was euch erwartet: ✨ Einführung für Neulinge ✨ Fachreferat ✨ Gemeinsames Schreiben mit Profi-Support Macht mit und setzt ein Zeichen für mehr Vielfalt im digitalen Raum. 💪 👉 Jetzt anmelden unter www.editathon.ch @patrizialaeri | @muriel.staub | @katiamurmann | @elsa.reichling | @_leaeberle | @annabellabassler | @ringiermedienschweiz

Reflecting on an evening of purpose and partnership at WEF 2026. 🤝 EqualVoice hosted, in collaboration with WeBloom, @ringieraxelspringerpolska & @ringier_ag , an exclusive VIP reception at the World Woman Davos Agenda. A sincere thank you to the @worldwomanfund and @thedashshot for having us, and to all our guests who took the time to join the conversation. We were particularly honored to welcome the first lady of Poland Jolanta Kwaśniewska to our event. Let’s carry this momentum forward into the rest of the week and beyond. @kasia_gawel @annabellabassler , @hilda_liswani , @_leaeberle , @swissnexinindia , @neerja_birla @worldeconomicforum

Deine Expertise verdient eine Bühne! 🎤✨ Unser Expertinnen-Workshop unterstützt dich dabei, deine Botschaften klar zu platzieren und als Vorbild sichtbar zu werden. Sei am 28. Januar im Ringier Pressehaus mit dabei! Link in unserer Bio. 🔗 @ringier_ag @heidi.hauer @annabellabassler @_leaeberle @elsa.reichling @katiamurmann #expertise #workshop #equalvoice #expertin #interviews

Saturday plans for next week? Sorted! 🏟️💙 It’s Family-Day at the @zsclions Women’s game, and we want to see YOU there! We’re teaming up with the Lions and @blick to celebrate the power of community and the visibility of female athletes. But there is more: performances by ‘Dodo’ and ‘Art on Ice’, an autograph session with the players and inspiring panel talks on the topic of women's leadership. Bring the kids, feel the energy, and support the team as they take the ice. Let’s show the next generation that the spotlight belongs to everyone. Link in bio for family tickets! #EqualVoice #ZSCFrauen #FamilyDay #SupportFemaleAthletes #Equality Blick @lionsfrauen @blicksport @blickeishockey

Davos, we’re ready. ✨ We’re diving into two major topics that will shape leadership in 2026: 🎤 Lead from within - inner strength as the new leadership currency. 💼 Who shapes strategy? AI, data, and the invisible power in the c-suite. Will you be in Davos? Let’s connect! #WEF2026 #EqualVoice #Leadership #Davos2026 #worldeconomicforum @worldeconomicforum

Klartext reden! (Say It plainly!) When asked to generate a winning football team, the #AI generated (you guessed it) a group of men. A real story that proves AI is an echo chamber of old stereotypes. Why? Because AI learns from the data we feed it, and if that #data is full of historical gender #bias, the output will be too. It’s the ultimate #GarbageInGarbageOut problem for equality. This visual is a crucial reminder: The human review step is non-negotiable. We, the users, must provide critical input and stop letting AI reproduce outdated #stereotypes. With this comic from our EqualVoice Magazine we want urge you to #prompt consciously, demand diversity, and become a critical checkpoint for the future of AI. @handelszeitung @schweizer_illustrierte @blick @ringier_ag @ringiermedienschweiz @annabellabassler @_leaeberle @elsa.reichling @ringier_advertising